Week 30, 2022

This week we see a brilliant online/offline marketing campaign, a call to normalize ALL the places remote work can be done, another local gov piloting coworking, Github picking it's space access platform, and how two shifts towards sustainability, some stats from across the industry and more.

Today’s newsletter is a big one for me. It’s the 100th summary I’ve published online.

The first web summary I published (originally over at was for week 29/2020. However, week 30/2020 was the first email version that I sent out, to a whopping 6 of you amazing flex workspace leaders. So two milestones in 1 go.

So if you’ll allow me, a massive THANK YOU for being a part of the ThisWeekInCoworking community. 

Thanks for being a huge part of the 580+ decision-makers who read my summaries (almost) every week, for inviting your friends and frenemies to join in and subscribe, for sponsoring weeks when you can, and for submitting links/news/events and most importantly for all you do in helping shape the future of work.

Thank you, thank you, thank you.

Hector Kolonas

This week is sponsored by… Syncaroo.

Do you help flex space operators and landlords pick, setup or manage their technology? Or maybe you help with SEO, marketing or strategy? We want to meet you.

At Syncaroo we build reliable and secure data-syncing integrations. But when landlords and flex space operators ask for help with everything else, we want to know who to direct them to.

πŸ‘‰ Tell us what you can help flex spaces with.

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πŸŽ‰ Coworking celebrations.

πŸ‡¦πŸ‡Ί Local operator awarded $5.9 million grant

Sandy Anghie shares that the Spacecubed team was awarded a Lotterywest grant of $5.9 million to expand their networking and collaboration activities, increase funding programs for startups and undertake detailed research on WA’s innovation sector.

πŸ‘‰ Read this.

✊ Coworking impact.

πŸ“œ Questionnaire digs into support for IT freelancers who cowork.

The Ukrainian Coworking Association in partnership Kyiv IT Cluster and due to support of Cost Action CA18214 have launched the research on IT freelancers, who work all over Europe in different coworking spaces.

They’re looking for people to take a fairly long questionnaire to help the better understand how coworking spaces and managers are treating temporary displaced Ukrainians, whether they help to be better integrated into local society etc.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ What’s happening in London coworking, and how it impacts local creators.

Over the last few years (decades) Bernie J Mitchell has become one of London’s most connected coworking people.

In this video, he shares a little bit of how he got started, how coworking spaces are bringing in creators and an event that digs into how coworking is helping regenerate communities and town centers.

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

πŸ“Ή Fun (and clever) multi-channel coworking marketing campaign

You may not know this about me, but my earliest work in tech was building the digital components used to enhance offline marketing campaigns. So, when I saw this this social-slash-IRL promotion campaign by Brain Embassy Antwerp it pressed all the right buttons for how to run a smart and highly engaging campaign.

Check out the video ft Rutger B, Amogh Mogre & Paulien Derden and let me know what you think.

πŸ‘‰ Read this.

πŸ€– AI (and automations) will take over repetitive tasks in the workplace

Lee Daniels head of Workforce EMEA and Workforce UK, JLL shares a prediction that Ai and data-driven automations are coming into the workplace and that within 10 years he expects “it’ll be a foundational part of businesses and it’s fast on its way to becoming a resource that takes over data analysis and repetitive tasks, freeing people to create, research and identify new opportunities.”.

πŸ‘‰ Read this.

πŸ’― Normalizing that there are MANY places for people to remote work from

Rowena Hennigan shares a great post calling on folks to normalize that remote work does not equal working from home.

πŸ‘‰ Read this.

πŸ‡©πŸ‡ͺ State government starts pilot to leverage coworking space

Stanley Fuls shares that the Brandenburg state government has started a pilot to place employees within local coworking spaces and that it could be extended so long as they can ensure data security.

The point is made that if banks (and fintechs, lawyers, accountants, federal agencies and others) can make the IT security work, then so can a state government.

πŸ‘‰ Read this.

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πŸ’» Coworking technology.

πŸ™ˆ Workspace operator shocked that large operator can’t ‘do’ on-demand.

William Stokes, co-founder at Co-Space, shares his experience trying to pop into a WeWork location for less than 60 minutes before their next meeting.

In short: Will had to pick a day pass, or go to a coffee shop I guess. The post also thanks platforms like Flow, Upflex and Tally Market for making on-demand access doable for his own space.

πŸ‘‰ Read this.

🌎 Global remote-first co gives coworking access to 3k employees

GitHub have picked Desana to give their distributed team of 3000 access to coworking and flexible workspaces to work individually or with colleagues.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

😲 42k locations by end of year, APAC the largest market with 11k.

The team at andcards share an interesting list of statistics on the coworking sector.

Now I do have to preface this link with a note that this seems to be a guest post and there are no links to sources or hints as to where the numbers come from.

Having said that, they do note that by 2024 there may be 42k coworking spaces, APAC is the single largest market (approx 11k spaces), and that the three biggest coworking cities are London, New York and Hong Kong. They also highlight that the no. of spaces in the US is up 55% since 2017, and that New Delhi saw the same level of growth in a single year. Projections are that the average space has 190 members, around 41% of members are women, and that there will be over 5 million coworkers by end of the year.

– Shared by Helga

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§London office prices up 3.4% QoQ

Data released from Rubberdesk’s June 2022 London Flexible Office Market Report shows that increasing demand for serviced offices pushed prices up across the greater London region by 3.4% QoQ to Β£690 per month.

Central London is the most expensive and in-demand district to rent an office, seeing a 1.1% increase in the median price, and a 5.6% drop in vacant office space QoQ. Southwark represents the best value at Β£704 per desk while demand for space in Westminster has pushed rents up 7.9% to Β£830 per desk per month.

– Shared by Rachael

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ›‹ Global flex provider starts fitting out spaces with swappable reusable furniture

Herman Knevel shares an announcement from IWG about a partnership with Nornorm to redesign its offices, starting with its high-end Signature brand and Spaces locations.

The latter designs workplace furniture and rents it on a subscription basis. Founded on the idea of maintaining, refurbishing and reusing furniture, the startup allows customers to change their fitouts or scale them up and down as needed.

πŸ‘‰ Read this.

🌱 New device uses 76x less water, 58x less carbon and replaces disposable cups.

Douwe Driehuis shares that ISS Facility Services in the Netherlands are testing new devices from auum to help quickly clean reusable cups within offices. This testing comes ahead the paper cup ban coming to the country from 2024.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Liz Elam and Zach Smith talks about creating immersive indoor nature experiences to boost productivity, lower stress, and improve acoustic performance

🎧 Listen to this.

Jamie Russo chats with David Brown about why he oversold flex desks in his two London community coworking spaces.

🎧 Listen to this.

πŸ“† Coworking events.

🎯 Convo: Attract remote employees to your space

29 July: We saw a rise in remote work due to the pandemic and it’s a trend that’s here to stay. But remote work doesn’t always mean work-from-home. How can you attract these workers to your space?

πŸ‘‰ Read this.

πŸš€ Drive ROI by Leveraging Outside Expertise

10 August: The Global Workspace Associate will be covering case studies about how business owners in our industry get to the next level quicker by knowing when to use the right resources.

πŸ‘‰ Read this.

πŸ‡©πŸ‡ͺ GCF announces new coworking networking event dates

20 September, 18 October, 15 November, 13 December: Johanna Voll shares that the German Coworking Federation have updated their local coworking networking event format, but also that they’ve announced the next 4 dates. If you’re operating in this region, block the dates and check the link for more info.

πŸ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 46, 2022

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πŸ‘‰ Read this.

Week 44, 2022

Unreasonable hospitality, things we waste money on, flex 3.0, a new industry insights platform, two landlord + OG partnerships, and a metric all operators should track.

πŸ‘‰ Read this.

Week 43, 2022

This week we see the US gov. having a “coworking week”, flex demand growing faster than supply, the fallout from a price change, a look into franchising, a “workation” hotel, an operator-led VC fund, a pledge to provide hot showers to those who need them and more.

πŸ‘‰ Read this.

Week 42, 2022

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πŸ‘‰ Read this.

Week 41, 2022

28 things you may have missed this week, including the return of Indyhall, Microsoft introducing “Places”, a look into the Portuguese market, multiple expansions announced, free gym as a perk, three interesting new datasets to explore and more.

πŸ‘‰ Read this.

Week 40, 2022

This week we see a free hub open for freelancers in Brooklyn, the results of the 2022 lead-gen survey, a large network rebrand, v2 of The Riveter, explore what operators need most from their software and more.

πŸ‘‰ Read this.

Week 39, 2022

This week we share a new tender opportunity in London, coworking hubs in apartment communities in SoCal, another round for asset-light flex operator, the conclusion of the mega UK merger, LinkedIn study confirms the power of weak ties, and a 46×46 mm access control unit.

πŸ‘‰ Read this.