When it comes to email marketing for your coworking space, open rates get a lot of attention. But click-through rates (CTRs) are even more important. Why? Think of it this way: what’s the point of having huge open rates if nobody reading your emails is taking action? In this article Talemaker share 14 easy ways to boost the CTAs in your coworking email marketing campaigns to create better ROI.

Looking to build up your email list? Good call. It’s a top-tier marketing channel—especially when it comes to filling flex offices. But if you’re wondering how exactly you can build up an email list, maybe even from zero, then good news…. Taylor from talemaker shares 10 coworking-specific ways to build up your mailing list.

How come Nike rarely advertises the specs of their shoes? What do Michelin Stars have to do with tires? Why do liquor stores create lifestyle magazines? The answer boils down to branding. Taylor from Talemaker shares how you apply these principles to your coworking space.

Taylor Mason from talemaker shares their secret sauce for putting together and publishing engaging member spotlights (the kind of content where you toot the horn of your existing members).