This week, we explore redemption arcs, prime ministers, click-less search results, coworking Olympics, public staff surveys, another CEO acquisition, and more.

Your workspace does not have a data problem. It has a context problem.

Customer details, support conversations, operational priorities, and key decisions are often scattered across too many systems.

Meet Pinky, our own “AI brain” at Syncaroo, and read why (and how) we believe every coworking operator should be building up context layers as quickly as possible.

πŸ‘‰ Read this.

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πŸ‘ Coworking impact

πŸ… Coworking community Olympics supports sports access #

WorkBetter ran a two-week internal Olympics across its three coworking locations, pulling together 86 participants from 26 companies to compete in four sports. The event doubled as a fundraiser for BCause, a nonprofit working to give people in disadvantaged situations access to sports. Tony Aleksandrov shared the event as a showcase of what a tight-knit coworking community can pull off together.

I loooove this idea! Multi-location operators (and local alliances), who’s next?

πŸ‘‰ Read this.

🧠 Coworking spaces as mental health infrastructure #

Coworking Values Podcast episode #53, written up by Bernie Mitchell, argues that coworking spaces have become genuine mental health infrastructure for many of their members.

The piece challenges operators to go beyond surface-level wellness gestures like bean bags and meditation apps, and instead ask who never makes it through the door and why. The FOUNDRY in Poole, housed in a brutalist-era 1960s shopping centre, is featured as a case study.

πŸ‘‰ Read this.

🀝 The real ROI of coworking community #

Suzanne Murdock of The Hub Newry reflects on the Coworking Alliance Summit, where author Peter Block reinforced that the real ROI of coworking isn’t the desk or the office… it’s the clients, partnerships, and community that form when people stop waiting for someone else to solve problems.

πŸ‘‰ Read this.


πŸ’‘ Coworking News & Views

πŸ”„ Amanda Perry’s coworking redemption arc #

After Amanda Perry posted about a bad coworking experience that struck a chord with her followers, she gave it another shot at COLONY King Street in Manchester and came away a convert.

She highlights welcoming staff, zoned work areas, soft lighting, background music, and a slick optional digital booking portal as the things that made the difference. It’s a useful reminder that coworking quality varies hugely, and finding the right space matters more than writing off the whole concept.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ UK Prime Minister backs coworking at PMQs #

"Can I absolutely recognise the important role that flexible working spaces play in regenerating our high streets?" – UK Prime Minister in Parliament today.

The UK Prime Minister responded to a question from Lauren Edwards MP at PMQs, acknowledging the role flexible workspaces play in regenerating high streets after sustained lobbying by Jane Sartin of the Flexible Space Association. The trigger: Roland Stanley of Dragon Coworking invited his local MP to visit, which led directly to the parliamentary question. Sartin says the association will keep pushing back against business rates changes that threaten the sector and the thousands of SMEs that depend on it.

πŸ‘‰ Read this.

🏡️ How Fruition MKE makes community real #

Coworks profiles Tiffany Miller, who has built Fruition MKE in Milwaukee into a community hub that blends a cafe with coworking to actively lift up neighbours and foster local connection.

Unlike operators who talk about community in the abstract, Miller has made it concrete through local resources, nourishing conversations, and integrating the cafe as the social heart of the space. It’s a useful case study in what it looks like when community building is the actual business model, not a marketing layer on top of it.

πŸ‘‰ Read this.

😲 Brand makes its staff survey data (very) public #

Work.Life Head of People Olya Yakzhina published the company’s quarterly employee engagement results in a fully interactive public dashboard, visible not just to staff but to anyone, including job candidates.

The dashboard shows scores across each quarter of FY26, the themes from employee comments, and the specific actions leadership took in response to each survey cycle. It’s a rare move toward genuine employer transparency, and Yakzhina argues that future candidates will increasingly expect this level of openness rather than curated employer brand content.

πŸ‘‰ Read this.

πŸ§‘β€πŸ€β€πŸ§‘ Are we attracting young talent back into coworking? #

Jerome Chang discusses data showing over 70% of front-of-house employees chose their flex workspace role for the environment and energy, not salary, making culture a key hiring lever.

His own team backs this up: 6 of their last 9 hires had prior coworking experience, spanning junior to senior levels and a range of diverse backgrounds. They’re also actively hiring junior coordinators with a clear path to mid-level management, with new location openings planned across the next three quarters.

Trend: Coworking careers. We’re doing a huge global study into this. Take TWIC’s tenure survey here.

πŸ‘‰ Read this.

β˜• Cafe goes viral with remote workers, now can’t get them to leave #

A cafe owner near a busy coworking area made their space laptop-friendly (think better WiFi, outlets, bigger tables) and it went viral on TikTok. Now freelancers buy one coffee and stay 7–8 hours, blocking seats for paying customers and driving up bills. This reddit post and the comments outline a relatable dilemma for any space competing with coworking businesses with just ‘space’.

πŸ‘‰ Read this.

πŸš€ Free playbook: How to Build a Club (12 Hot Takes) #

Saumya Gupta, co-founder of Build IRL, launched a free playbook "How to Build a Club (12 Hot Takes)" distilled from two years and hundreds of clubs.

πŸ‘‰ Read this.

πŸ“‹ Free guide to choosing a coworking space #

BEYOND SPACE and Cushman & Wakefield | Echinox have published a free buyer-side guide to help executives choose coworking spaces using a structured scoring model rather than gut feel. The guide covers four evaluation indexes (Economics, Vibe, Workplace Quality, Ecosystem), six decision criteria with red flags to watch for, and includes the full scorecard Tudor Popp’s advisory team uses on real mandates.

It’s aimed at founders, workplace leads, and finance teams, and anything that makes choosing coworking easier is a win in my books.

πŸ‘‰ Read this.

πŸ’¬ Users take to Reddit to discuss Switchyards pricing increases #

Users on Reddit react to Switchyards raising its monthly fee from $100 to $130 (a 30% increase) sparking debate over whether the amenities (WiFi, coffee, and stroopwafels) justify the new price.

πŸ‘‰ Read this.

πŸ˜‹ Has AI started eating the flex office broker’s lunch? #

At GCUC UK, Patrick Kennedy and Phoebe Reilly reported that 42% of Manchester office transactions are now flex, yet operators say broker-generated leads dropped roughly 50% in 2024.

Scott Dickson argues AI search tools like ChatGPT and Copilot are the main culprit, bypassing broker marketplace sites by connecting searchers directly to operators. Deals are still getting done though, just through a much wider mix of channels including direct, traditional agents with flex desks, city-specialist brokers, individual brokers like Jimmie Brennan and Jason McDermott, and platforms like Seek.

πŸ‘‰ Read this.

πŸ‡ͺπŸ‡Έ Coworking Spain 2026: highlights from Barcelona #

Rosee Shrestha from Cobot recaps the Coworking Spain Conference in Barcelona… covering market data (Spain now has 1,069 active spaces), a Latin America operator panel, and sessions on occupancy, pricing, and the hospitality mindset in coworking.

The articles cover the latest data on Spain’s coworking market, operator perspectives from Latin America, growth strategies, AI and search, hospitality-inspired revenue models, and lessons from some of the industry’s most candid discussions.

πŸ‘‰ Read this.

πŸ€ 24 advantages of community-focused coworking spaces #

Cat Johnson makes the case for indie coworking with 24 advantages community-focused spaces have over "Big Coworking", from nimbleness and authenticity to belonging, trust, and local economic impact.

πŸ‘‰ Read this.

🎀 Five sharp GCUC UK takeaways from Ben Newton #

Ben Newton from Patch shares key themes from GCUC UK: Patrick Kennedy and Phoebe Reilly of Colliers argued that local boutique operators are outcompeting global flex brands by knowing their city, while Alexandra Livesey and Ben Cheriton pointed out that flex revenue is still undervalued by investors despite member tenures that resemble leases.

A community panel chaired by Tilley Harris with Garry James, Kreena Pithwa, and Emma Harvey reframed community teams as revenue protection not a cost line, and Michael Ingall of Allied London closed with the reminder that property alone doesn’t build cities.

πŸ‘‰ Read this.

🧠 Is AI reshape coworking’s perceived value? #

Nexudus published insights from Coworking Tech Week exploring how the value of coworking is shifting away from physical space toward perception, community, and human experience.

Carlos Almansa argues that if coworking value lives mostly in people’s heads, AI is about to reshape it in ways the industry is only beginning to understand. The takeaway for operators: competing on desks and square footage is less important than competing on the feeling and community your space creates.

πŸ‘‰ Read this.


βš™οΈ Coworking technology

πŸ’° OfficeRnD adds extras and add-ons to ecom checkout #

OfficeRnD launches a new feature in Flex Growth Hub: operators can now offer ancillary services (catering, AV equipment, parking, staffing and more) directly within the booking and membership checkout flow.

This was one of the most requested features from the Coworking Leaders I interviewed for our Undercurrents edition on coworking ecommerce.

πŸ‘‰ Read this.

πŸ€– How AI agents are changing coworking ops #

Nexudus traces the evolution of AI in coworking, from early machine learning and dynamic pricing tools through to AI agents that can handle workspace operations autonomously.

Carlos Almansa frames it around a core question: how can technology help operators make better decisions and deliver better experiences? The piece is a practical look at where the technology has been and where it’s heading for space managers.

πŸ‘‰ Read this.

πŸšͺ How to set up coworking visitor management #

Spacebring‘s Anastasia Shepelenko walks through how visitor management often works in a coworking spaces, from the initial invite through check-in, host notifications, access control, and front-desk flow.

The guide covers the full decision between staffed front-desk and self-serve check-in setups, and flags the common operational problems that crop up when visitor flow isn’t properly managed. Useful practical reading for any operator looking to tighten up their guest experience.

πŸ‘‰ Read this.


πŸ“Š Coworking technology

πŸ“‰ Two thirds of Google searches now end without a click #

SparkToro reports that in the first four months of 2026, 68.01% of Google searches ended without a click, meaning less than one third of searches now send traffic to external websites. The main drivers are AI-generated answers, instant answer features, and UI elements that keep users inside Google’s own ecosystem.

For anyone relying on search traffic, including coworking brokers and operators, this is a useful data point on why direct and referral channels are becoming more important than ever.

πŸ‘‰ Read this.

πŸ“– Knotel launches the Official Guide to Managed Offices #

Nick Hill (Head of Agent & Broker Partnerships at Knotel) announces the launch of the Official Guide to Managed Offices: a free resource drawing on a decade of experience, 1,900+ customers, and 7M+ sq ft delivered globally, aimed at occupiers, landlords, and agents navigating the managed office market.

πŸ‘‰ Read this.


🀝 Coworking market moves

πŸ‡ΊπŸ‡Έ Coco Coworking acquired… by its CEO #

Coco Coworking in Minneapolis has been acquired by Colleen Moselle, its CEO of seven years, from co-founders Don Ball and Kyle Coolbroth after 17 years of ownership.

Colleen has steered the business through Covid, floods, renovations, and landlord negotiations, so existing members and bookings won’t see any changes. The space is also mid-renovation at its Northeast location, with a reopening planned for later this summer.

πŸ‘‰ Read this.

πŸ‡ΈπŸ‡³ AfricaWorks makes its first investment in Dakar #

Gregoire Schwebig, founder of AfricaWorks, announces a $10M investment in a 5,000 sqm mixed-use building in Dakar’s Mermoz district which is set to become West Africa’s largest mixed-use tertiary building, with 150 coworking desks, 40 apart-hotel rooms, a rooftop, restaurant, and pool.

πŸ‘‰ Read this.

πŸ‡¨πŸ‡­ Westhive opens its ninth Zurich location #

Swiss coworking operator Westhive is opening a ninth location in Zurich Altstetten, a 5,000 sqm workspace and hospitality hub that will also include a food and beverage concept called "The Kitchen Yard."

The food offering launches in October 2026, with coworking and office spaces following in October 2027, funded by a new growth capital round that helped the company report over €21.5 million in annual revenue while staying profitable. Founded in 2017, Westhive now operates across Zurich, Zug, Basel, and Geneva with around 2,000 workstations.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ Runway East signs 15-year Samsung deal at 200 Aldersgate #

Runway East has signed a 15-year lease with Samsung at 200 Aldersgate in the City of London, securing 35,000+ sqft in the 400,000 sqft building near St Paul’s.

Natasha Guerra, Runway East’s CEO, called it a significant step for the flexible workspace sector.

πŸ‘‰ Read this.

πŸ‡³πŸ‡± ROOMS: HOFF launches hospitality-driven offices in Amsterdam #

Rooms Offices, the brand-new serviced office concept by the makers of HOFF, is launching in Amsterdam, bringing hospitality-driven workspaces with private offices, flexible terms, smart technology, and seamless service in a prime waterfront location near Central Station.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ Orega’s Citypoint is OPEN! #

Sophie Turnbull (CRO at Orega) announces the official opening of Citypoint, their new flex workspace launched to agents and brokers.

πŸ‘‰ Read this.

πŸ‡ΊπŸ‡Έ Hubble expands US flex advisory to three cities #

Hubble is expanding its flexible office advisory service from NYC to Boston, Philadelphia, and Chicago, after closing over $2M in signed office agreements in its first year in the metro area.

Henry Howard credits operator partners including Industrious, WeWork, IWG, The Malin, Bond Collective, Serendipity Labs, NYC Office Suites, and Nomadworks for making it happen. More cities are planned for the rest of 2026.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ Gilbanks brings high-end flex to Bristol #

Flexible workspace operator Gilbanks is opening its first South West location in Bristol this autumn, marking another step in its UK regional expansion.

Alex Duckett credits Ian Wills at JLL UK for the transaction, which also involved BNP Paribas Asset Management and Bell Hammer Limited.

πŸ‘‰ Read this.

🏒 Ex-WeWork space gets a flex makeover #

Corporate Suites is converting a former WeWork location at 16 E 34th St in NYC into a flex center, with a focus on adding more private offices within larger suites to meet client demand.

Richard Sexton, MBE of Office Concierge toured the space with Paul Carter, a long-time flex industry veteran who has been in the sector since his days at Regus.

πŸ‘‰ Read this.


About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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πŸ‡ΊπŸ‡Έ iPostal1 Workspace are hiring a Director of Business Development (US remote)

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

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Week 22, 2026

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Week 20, 2026

This week, we celebrate three 10-year milestones, and explore a warning for Google Business Profiles, a coworking agent skill, a public listing, data out of NZ and Hungary, and more.

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This week, we explore a look at how the UK landed in this business rates ‘mess’, a new data connector to query 50k businesses’ spend, what 81% of office landlords are planning re: flex, the power of a notepad, and more.

πŸ‘‰ Read this.