Flip Howard, CEO of Lucid Private Offices sat down for an interview detailing how they have developed a hybrid workspace model that combines the flexibility of coworking with the professionalism of traditional offices, emphasizing white-label branding and sophisticated design elements.

The company’s approach focuses on creating unbranded, professional environments while maintaining coworking benefits like flexible terms and community amenities. The strategy appears to be successful, with Lucid Private Offices expanding to four new locations in 2024 across Atlanta, Dallas, Phoenix, and Scottsdale.

Lucid Private Offices has announced the opening of its newest location in the North Park area of Dallas, Texas.

The addition of this 35k sqft location follows their recent expansion of its McKinney location, where an additional 3k sqft of workspace has been added to meet demand.

Maintaining a healthy work-life balance is crucial, and working from home can blur those lines. Intentionally separating your workspace from your home can improve your productivity, focus, and overall well-being. See why Anthony Gerhart, Director of Marketing at Lucid Private Offices, shares why he chooses to go into an office setting, even given the option of working from home (or anywhere else).

Yes, Anthony works for a workspace provider. But we all know that given the choice, we’d "sometimes" work from anywhere else. The points shared are worth noting, and honing in on in your own marketing messages too.

The recent report by CoworkingMag (part of Yardi) highlights key developments and trends among the top 15 coworking brands in the U.S. this year.

The top 15 US brands (by number of locations) are: Regus (972), HQ (204), WeWork, (173) Industrious (145), Spaces (117), Premier Workspaces (86), Office Evolution (79), Workstyle Flexible Spaces (65), Venture X (46), Intelligent Office (43), Expansive (42), LocalWorks (36), COhatch (34), Serendipity Labs (28) and Lucid Private Offices (27).

What’s changed since the last report? Regus (part of IWG) saw a 17% growth since December 2022, keeping first position. HQ climbed to second place with a meteoric 240% growth from May 2022. WeWork dropped 1 place after closing 73 US locations. Lucid Private Offices joined the top 15 with the second largest growth rate of 23%.

Overall, the U.S. coworking market added 1,166 new locations from December 2022 to the beginning of May 2024 – a 20% increase in the span of more than one year. Meanwhile, the top 15 coworking operators grew their inventory by 14% in total – a sum of 252 new locations.

In Sofia Stolberg’s latest Forbes EQ piece, we hear what industry leaders Ashley Buckner, Flip Howard and Michelle Stiegler (from well-established firms Carr Workplaces, Lucid Private Offices and Premier Workspaces respectively) think about Virtual Office (VO) products.

Flip notes that VO memberships represent nearly 70% of his profit margins across 26 locations, and "represent the highest revenue per square foot offering in the business". Michelle notes that over the last 22 years, VO plans have been a big part of their book of business, while Ashley noted how VO sales have a unique ability to go straight through to the bottom line.