The team over at PilotoMail have introduced Paloma – an assistant to help workspace operators complete PS forms, automate follow-ups, and provides real-time oversight regarding USPS compliance.

I like this. Almost as much as I like the Brand Bot who builds all the coworking brand profiles you see in these newsletters. Almost.

In Sofia Stolberg’s latest Forbes EQ piece, we hear what industry leaders Ashley Buckner, Flip Howard and Michelle Stiegler (from well-established firms Carr Workplaces, Lucid Private Offices and Premier Workspaces respectively) think about Virtual Office (VO) products.

Flip notes that VO memberships represent nearly 70% of his profit margins across 26 locations, and "represent the highest revenue per square foot offering in the business". Michelle notes that over the last 22 years, VO plans have been a big part of their book of business, while Ashley noted how VO sales have a unique ability to go straight through to the bottom line.

Sofia Stolberg (from PilotoMail and Piloto 151) joins Liz Elam on the GCUC podcast to unravel the dynamic landscape that of where coworking and virtual spaces overlap.

Sofia Stolberg from PilotoMail penned a fantastic piece in Forbes EQ about how some coworking and flex space brands (and people) are kicking butt with their branding, and how it could drive the hospitality-driven future of work.

Also featured in the piece are Arian Lewis (Kiln), Sibila Lantzy (Shift Workspaces), Liz Elam (GCUC), Jamie Hodari (Industrious), Brad Krauskopf (Hub Australia), and Caleb Parker (Brave Corp).

Forbes shares a piece by PilotoMail‘s Sofia Stolberg that looks at how, even with coworking demand growing 240% on some platforms, the combination of high ops costs, revenue instability, competition and the pandemic make reaching profitability harder.

A sure-fire way to get to higher profits? Breaking away from revenue tied to square footage.