This week is sponsored by… Flow.
We’re building the platform to enable frictionless access to places, spaces, and experiences.
To make this work for you, busy workspace operators, we needed to make sharing real-time availability with us effortless. This is how we’re doing just that via Syncaroo.
Get future weekly summaries in your inbox.
Coworking news & views.
🍀 Community needs rituals… #
Maxime Barbier, CEO of Timeleft, says most coworking spaces look great but lack a reason to keep showing up, so a venue with no recurring activity is not yet a community. He argues members connect on the third Tuesday in a row, not at a one-off launch, and if they cannot name what happens every week you still only have a venue.
Ask what weekly ritual your space gives people to return.
👉 Read this.
⚡ Stop billing energy by square foot #
Heather Gray at Unify Energy says flex operators often split one building energy bill by floor area, which is risky when margins depend on precise costs. She makes a strong case for sub-metering per office or suite – which lets you recharge amenities accurately, build real usage into renewals, and show tenants the true cost of leaving for a traditional lease.
The pitch is property-sector fluency plus flexible billing across SPVs instead of square-foot guesses.
👉 Read this.
⚙️ Is flex now operational real estate? #
Zoe Ellis-Moore at Spaces to Places moderated an Operational Real Estate Summit panel on June 23 with Samantha McClary (British Council for Offices), Andrew Butler (FigFlex Offices) and Luke Trusselle (Dorrington PLC).
The thread was flex maturing as operational real estate, with landlords building in-house brands like FigFlex at roughly 150,000 sq ft and turnover up 600% since 2022. Retention now depends on service quality and commute fit, not just shorter leases.
👉 Read this.
📊 Why three tiers actually boosts revenue #
Juan Hilario at Alliance Virtual Offices notes that two-tier virtual office pricing usually pushes clients to the cheapest plan, so a three-tier setup works better. Set entry at market rate, price the middle tier at 1.5 to 2x entry with add-ons like lobby listing or mail notifications, and make premium 2.5 to 3x entry with full service.
This is a popular sales tactic called price anchoring, and something you’ll see often when you sign up for online services. Are you utilizing it in your pricing? Why or why not?
👉 Read this.
🏗️ Seven coworking basics for 2026 #
Renato Lessa, founder of 22cowork in Portugal, lists seven upgrades members now expect beyond desk, WiFi and coffee: private bathrooms, a content room, covered parking, standing desks and ergonomic chairs, natural light and air quality, 24/7 access, and a real kitchen.
His view is that spaces still running 2019 specs will fall behind on retention. Use the list as a practical amenity audit.
👉 Read this.
🌍 Databricks’ flex-first scaling strategy #
AI company Databricks, with 10,000+ employees in 20+ countries, often enters new European markets via coworking before signing HQ leases, leveraging operators like Techspace in Berlin, Morning Coworking and Station F in Paris, Networkia in Spain, Industrious in Frankfurt, Convendum in Sweden and Spaces (IWG) in Milan and Zagreb.
While they do often shift to dedicated campuses, this presents a growing opportunity for operators who can serve the fast-scaling tech firms seeking to de-risk their new market entries._
👉 Read this.
🚪 Is the next coworking wave going private? #
Paula A. Madrid, founder of Blue Panda Office Spaces in Brooklyn, argues many therapists, attorneys, consultants and healthcare providers want private, neighborhood workspaces more than open networking floors.
She sees the next flex generation balancing privacy and control with community, not defaulting to shared tables. We’re seeing more and more pperators serving independent professionals shifting towards closable offices and quiet/focus zones.
👉 Read this.
🇨🇭 Swiss software co touts coworking access as employee benefit #
Ubique Innovation AG are promoting access to 70 workspaces across the country (through flesk) as part of their employee benefits.
Looking forward to seeing more employers promoting workspace access as a big remote-work benefit.
👉 Read this.
🏡 Who should be doubling down on neighborhood coworking? #
Craig Baute pens a compelling argument why smaller coworking spaces that serve their immediate (15-min travel radius) neighborhoods are great bets for balancing risk and reward.
As Craig is both an operator of 3 such spaces through Creative Density, and a partner at DenSwap, I’d definitely dig your teeth into this piece if you’re looking to get started with coworking investing, or expand your coworking brand’s footprint.
👉 Read this.
📚 Going deeper down the coworking-in-libraries rabbit hole #
Tobias Kremkau follows on a thread I started in last week’s newsletter on whether libraries shifting towards workspaces a good or bad thing for local coworking operators.
Having followed this trend since 2016, Tobias digs into how they can be an opportunity (more awareness of coworking principles) and rarely a threat (free space during the day vs paid memberships or day passes).
It’s an awesome post full of insights, check it out.
👉 Read this.
💭 Making the case for the micro coworking space strategy #
WOTSO CEO Jessie Glew took to LinkedIn to share the company’s focus on micro coworking spaces, describing these smaller footprint sites often located in retail centers or lobbies as simple by design but offering convenience, connection, and local community. She emphasized that quality in coworking is increasingly defined by user experience rather than premium fitouts and A-grade space, noting that the industry’s "flight to quality" trend doesn’t necessarily require larger spaces.
WOTSO has been in the news a lot lately for their experimenting with different flexible workspace concepts and models, proving the argument she’s making in the post that bigger isn’t always better, particularly when spaces are positioned in the right locations with proper intent.
👉 Read this.
💻 Why some firms are hiring “AI automation engineers”… #
In a LinkedIn post, Wade Foster, CEO of Zapier shared his recent experience hiring for an AI Automation Engineer role. Foster defined the emerging role as part strategist, part builder, and fully fluent in automation, with expectations including deep domain knowledge, ability to save teams hours weekly, and improving AI fluency across organizations.
You know what role in a coworking space acts as part strategist, part builder, and can benefit from automation while in the trenches? Community managers. If you’re considering how AI can help your business, check out this thoughtful post and schedule time to discuss AI needs and challenges with your operations and community team.
👉 Read this.
🌍 Distributed offices may be the future of work in Africa #
Gregoire Schwebig shared in a panel that due to existing infrastructural problems in Africa, the future of work on the continent could be distributed offices (a company having multiple offices around cities) vs going fully-remote.
👉 Read this.
🏘️ Are neighborhood spaces outperforming downtown models? #
Brad Hargreaves, founder of Thesis Driven, explored how three booming coworking concepts (Switchyards in the Southeast US; Work Heights in Brooklyn; and Patch in the UK) are proving that growth is coming from neighborhood-focused models that prioritize proximity over prestige.
These neighborhood models leverage cheaper Class B real estate, management deals with landlords, and eliminates large security deposits while targeting local community integration over business travelers.
The strategy reflects permanent remote work adoption and demand for community without long commutes, positioning multiple small neighborhood locations as more viable than single large downtown hubs.
👉 Read this.
🤦♂️ Browsing coworking websites must be mind-numbing #
Bernie Mitchell reminds us that many (many many many) coworking space websites say the same things, instead of focussing on what makes your community and space unique to specific businesses or individuals.
Do you really need to tell people you offer free WiFi in 2023?
👉 Read this.
🔎 Marketing’s job in crowded markets. #
April Dunford, one of the world’s go-to professionals around positioning for B2B cos, shares her answer to a frequent question they get: "How do you position a completely undifferentiated product that operates in a very crowded market?"
If we’re very honest, this could be asked by any coworking practitioner, and be a good question. As with any good question, the answer is usually also a question. In this case April asks "why are current customers choosing you?"
In short, if you’re winning deals in a crowded market, marketing’s job is to understand why and then amplify that.
👉 Read this.
🔥 Coworking has a burnout problem #
Your community manager is the face of your coworking space, your coworking community, and your coworking brand. And they’re close to burnout. Cat Johnson dives into what we can do about it.
👉 Read this.
💪 During tough months, celebrate your team #
Marta Moska from O4 Coworking gives a masterclass on calling out and celebrating their team after a hectic month.
These posts are great for team morale, promotion of your space, connecting of your community and humanizing your brand. Post yours, often.
👉 Read this.
🏢 Amazon expands WeWork-managed partnership #
Amazon has expanded its partnership with WeWork by leasing an entire 141k sqft building in Santa Clara, California. WeWork signed the full-building deal in late 2024, with occupancy beginning in the coming weeks, following Amazon’s continued strategy of using WeWork as an operator for quick expansion, while maintaining flexibility.
The Santa Clara lease follows recent similar Amazon-exclusive arrangements including a 304k sqft deal in Manhattan and 217k sqft one in Mountain View, CA.
👉 Read this.
💬 Q&A with marketing director at coworking franchise #
Helga Moreno quizzed Rubin Beckner about Venture X, their origin, their model, their challenges and their growth.
I love taking a look behind the curtain to see what fast-growing concepts/platforms and brands are doing from a marketing perspective.
👉 Read this.
🥸 Debunking 10 Coworking Myths #
Despite (or maybe because of) the massive growth of the flexible workspace industry, a bunch of myths about coworking still persist. Some were never true and others may have been true a decade ago but they no longer reflect how coworking has evolved.
Cat Johnson aims to set the record straight…
👉 Read this.
🥳 What can we learn from a decade of flex experience? #
Kayley DiCicco shares 4 valuable lessons picked up from being EXPANSIVE’s employee #1 and spending 10 years at the same operator. Not many folks have a decade of experience in flex, so I def took each lesson to heart.
In short they were to work hard, but stay humble; often the grass isn’t always greener; not to take things personally; and the power of planting seeds and cultivating relationships.
Thanks for sharing Kayley, and congrats on the milestone!
👉 Read this.
📜 16 lessons about building community #
Cat Johnson shares 16 life-changing lessons about community learned from almost 4 years of leading The Lab (a virtual community for indie coworking space operators).
Having been part of The Lab from day one, and seen the expressions of generosity, courage, business savvy, resilience, humanness, vision, service, kindness, strength, humor, creativity and intelligence first-hand – I’d def recommend noting down some of these lessons for building a community within your spaces or around your businesses.
👉 Read this.
🏗️ OpCo-PropCo structures are not one size fits all #
Real estate expert Paul Stanton shares his take on how OpCo-PropCo structures depend on track record, asset class maturity, check size requirements, and capital source preferences, ranging from fee-light partnerships to fully integrated platforms.
For flexible workspace operators, this highlights how different capital structures can unlock yield enhancement and scalable funding based on individual operator profiles and real estate experience levels.
👉 Read this.
📚 Platform launches the a coworking and flex space glossary #
Whether you’re an owner, operator, investor, landlord, or new team member, OfficeRnD‘s new "flex space glossary" is designed to bring clarity and standardization to our industry.
This looks like a valuable resource for anyone involved in coworking and flex spaces.
👉 Read this.
🪜 Coworking operator takes next franchising step #
Founder of Coworking House, Kristin Hardwick, shared that she’s kicked off the first Discovery Day for the first franchisees of her "CoHo" concept.
Discovery Days are where potential franchisees dig into what the low-overhead recurring-revenue people-first business model really looks like with the franchisor team. Learn more about franchising for coworking in this podcast episode.
👉 Read this.
💰 How a landlord opened a coworking space for <$10 p/sqft. #
Mike Kriel shares how Launch Workplaces worked with a landlord to convert a suddenly-vacant floor into a coworking space, for just $8 per square foot. By assessing what was already in place, and what needed to be done (paint, carpet, tech, small appliances, etc), they turned a vacant 25k sqft floor into a ready-to-go shared workspace business.
Once again, as experienced operators, you’re primed for opportunities in helping landlords activate their suddenly empty floors. Excited to keep following your, Mike’s and Launch’s progress in activating more spaces as office supply skyrockets.
👉 Read this.
🐢 Did Jamie win the race by playing it safe? #
TheRealDeal shares a profile on Jamie Hodari, and how Industrious may have "won the flex office race" with WeWork by playing it safe.
“In the Adam Neumann era, we felt like we had to be more adult than we even were, specifically because we were trying to combat a certain reputation in the industry, now that hopefully that reputation is going away, maybe we have more license to be a little quirkier.” Love this quote, and excited to see what a quirkier Industrious looks like.
👉 Read this.
🇦🇺 ABC news features how Aussies are seeking out coworking #
Zoe Keenan shares how more and more Australians are seeking out coworking spaces and communities to avoid working from home (which has become a chore) and to find community and connection as solo workers.
Note: Keep reminding remote workers in your neighborhoods that it isn’t just WFH or ‘the office, and that you’re there to provide something different (read: better).
👉 Read this.
Share This Week's Summary
💻 Coworking technology.
🤖 Anthropic launches Claude Tag in Slack #
Anthropic launched Claude Tag in beta for Enterprise and Team customers, letting teams tag "@Claude" in Slack channels with shared context, async tasks, and optional proactive updates.
The company says 65% of its product team code now comes from an internal version, with admins controlling channel access, spend limits, and audit logs.
👉 Read this.
📊 The forecast your gut can’t give you #
Rosee from Cobot walks through the metrics already sitting in your system: contract end dates, check-in frequency, booking volume, and the difference between physical and revenue occupancy.
Put them together and your data already knows what next quarter looks like. This link explores how to "read it", with a four-step process to turn those signals into a forecast you can act on.
👉 Read this.
🤖 AI agent boosts Workspace Group conversions #
Anika Coutinho at Uniti AI shares how Workspace Group uses an AI agent named Elodie across 50 London locations and 4,000+ customers after nearly a third of enquiries arrived outside business hours.
Chris Boultwood and Joel Blewitt report engagement above 70% and booking conversions up 20-25%, with sales only taking warmed leads. Worth watching if after-hours enquiry loss is hitting your funnel, especially as AI Agents pop up in every single platform.
PS. Missed my deep-dive into AI Agents (and the fundamentals of what they are and arent)? Grab that for free here.
👉 Read this.
💬 What if you could talk to your floorplans? #
The folks at Archilogic shared how you can use their Slackbot to ‘talk’ to your floorplans. The quick demo video shares examples like asking "do I have any floors with seating capacity greater than 200" or to find three available and adjacent private offices that share a corridor, and then highlighting them on the floorplan.
I’m truly excited about the speed at which platforms are empowering flex space teams to speed up queries and generate usable results, without having to learn new user interfaces, tools or open a dozen plus new tabs. Yes!
👉 Read this.
😶 10s of thousands of visitors’ details leaked from check-in app #
Techcrunch reports on the security flaw on WeWork India‘s web-based check-in app, that left tens of thousands of visitors’ details exposed to anyone on the internet (who knew where to look).
Given how critical proptech is becoming for operating and access flex workspaces, this is a stark reminder that data security should be priority 1, 2 and 3 when planning, implementing and maintaining your flex space’s Operating Stack.
👉 Read this.
🇦🇺 Local operator turned their pains into a software play #
Loved reading how two members entrepreneurs went from being members of WOTSO, to discussing tech pain points, building a new system that became Hamlet, helped their workspace teams automate tedious tasks, and incorporated in 2021 with WOTSO taking a 40% stake. Since then the platform has grown to support 60 different coworking locations.
👉 Read this.
😳 Hybrid-office marketplace touts 1100 shared offices in London #
Startacus shares the lowdown on Space32, the platform founded by Jon Dweck, Keith Lomas and Richard Fine that classifies themselves as "the first ‘hybrid-office’ marketplace’.
The platform differs from most booking platforms and aggregators in that businesses who have implemented hybird policies like having everyone come in for 3 days a week, can list their offices as bookable to others who want their team to come in for 2 days a week.
This 3-2 split is probably where the 32 in their name comes from. An interesting take on subleasing or sharing of office space. I wonder how/where coworking spaces and other flex products fit into this offering, if at all.
👉 Read this.
👩💻 A tech stack selection strategy for new coworking operators #
Coworking operator, and consultant at Space Savvy Studio, Abigail Schilling provides guidance for new coworking space operators selecting technology solutions, emphasizing the importance of choosing software based on specific business needs rather than seeking universal "best" options. Schilling’s recommendations include prioritizing integration capabilities for seamless operations, considering scalability to accommodate business growth, looking beyond initial pricing since higher upfront costs often save money long-term, and focusing on user-friendliness for both staff and members.
👉 Read this.
🇬🇧 Large UK flex provider turns on on-demand access. #
Landmark Space have brought in Upflex‘s tech to manage their on-demand offerings, and will enable their 14k users to make real-time bookings of desks and meeting rooms across 44 locations in 8 UK cities.
In a LinkedIn post about this news Christophe Garnier mentions that existing and new customers will be able to book through the platform, which makes me wonder if the app is only for Landmark customers/tenants or will allow users of other Upflex-powered apps to make on-demand bookings at these 44 locations.
👉 Read this.
🇫🇮 Workspace management app closes funding round #
Spacent has closed a funding round led by Gorilla Capital to expand their offering further. Currently they help companies access over 300 offices across 24 countries, with one service agreement.
👉 Read this.
✉️ Going back to nail the basics… #
Momchil Blaskov from OfficeRnD shared that in a time where every platform and operator has gone a little bonkers with AI, AGI and everything else – their team rolled out an improved way for operators to send out neatly designed email announcements.
We’re not surprised this has been a popular release. Emailing members and contacts (whether it’s for promos or emergencies) are often a multi-tab tedious process.
👉 Read this.
🤖 The diff between winners and losers in AI? Data. #
Andrew Ng, a deep learning pioneer, says that companies should become ‘data-centric’ and focus on "better data, not bigger data" to be successful with AI.
The piece gets into some nitty gritty details about the curating the right data, training algorithms and the continuous nature of both. What has this got to do with coworking? Well, expect to see "AI" plastered even more across the industry, so take a sec (pref. a bit longer) to think about where AI can really help, and what data would make it an unfair competitive advantage for you and your business.
👉 Read this.
🤓 An example of generative AI for iterative build-outs #
Jesper Wallgren shares a sneak peak into how generative AI can be leveraged with regards to fitting out real estate.
Whilst Finch is built for architects, it’s not hard to see how technology similar to this could be used to help operators and large members plan out their spaces based on data and specific goals (eg ESG, cost, delight, etc).
👉 Read this.
💻 Google Gemini now connects to your business profiles #
Google has officially launched the integration between Google Business Profile and Google Gemini, available free to single-location verified businesses in 42 languages. Lisa Landsman walks through three practical uses: updating your profile info, analyzing customer review sentiment, and building a business notebook to track chats and plan marketing. Multi-location and Google Workspace support are still in development.
👉 Read this.
📣 Post your needs, operators reply #
spacebly launched Broadcast, letting tenants post specs like desk count, area, budget and move-in date instead of hunting listings themselves. The pitch is operators come to potential members with no intermediary filtering what gets shown.
This is an interesting approach. I tried something similar back when I built one of Europe’s first coworking aggregator platforms back in 2014. What I wish we had back then was a way for operators to see their own real-time and upcoming availability in our platform and then "build" responses to requests. Back then it was impossible, now thanks to Syncaroo what’s possible is only limited to each platforms’ creativity.
👉 Read this.
📱 Family-owned property company rolls out TeX app #
Bruntwood have rolled out a tenant experience (TeX) app across their portfolio. I believe the app is powered by HqO and tenants events, F&B ordering, perks/discounts and a news feed.
Landlords across the globe are investing heavily in their experience layers, focussing hard on tying hospitality, amenities and flexibility to increase their competitiveness.
👉 Read this.
😲 Aggregator shares that landlord generated £100k in rev. #
Ofixu (a discovery platform for flex space) shares how they helped a landlord fill their unused office space and generate over £100k (~$127k) in rental income.
Whilst this could be seen as purely a marketing post by the aggregator, I share it to remind you that there are more and more platforms out there working hard on driving different subsets of ‘demand’ to the ‘supply’ they have listed with them.
👉 Read this.
🔁 On-demand app adds recurring bookings #
Tally Market share a new feature making it super easy for the same workspace to be booked every weekday or the same day every week.
I love this shift into making on-demand bookings more repetitive and useful for folks who found their ideal third space work schedule.
👉 Read this.
Coworking data.
🇮🇳 Publicly-listed Indian firm gets BUY call #
Shrikant Chouhan at Kotak Securities rates Smartworks Coworking a buy with fair value at ₹630 vs last close ₹496, citing 1.01 crore sq ft operational area, 17.5% EBITDA margin, and 28-30% revenue growth guidance for FY27.
Always good seeing guidance around investing into the industry, whether it’s public markets, private financing or traditional capital.
👉 Read this.
🪚 Spain flex is sawing its branch #
Lucio Cassone, who runs coworking in Málaga, reads a new JLL and ACW Spain survey showing hot desks fell from 87% to 53% of operators in two years while private offices now take 47% of floor space.
Yet word of mouth drives 42.6% of conversions, so he warns the sector is shedding the communal product that feeds referrals while selling more privacy. If your growth relies on relationships, check whether your layout still supports them.
👉 Read this.
🚆 Commuter towns driving IWG’s growth #
A whole bunch of International Workplace Group team members shared this article on commuter-town workspace cites towns like St Albans, Reading, Sant Cugat, Edison and Wollongong becoming local work hubs as hybrid spreads demand beyond CBDs. While definitely a marketing piece, it does points to IWG adding 782 new centres with 1,132 signed in 2025, with 95% of growth via partnerships.
Takeaway: suburban buildings can (and are) tapping enterprise flex demand without becoming the operator.
👉 Read this.
🇬🇧 London flex report for Q2 shows expansion and median rates #
Rubberdesk have shared another report, this time focussing on operator moves and median rates across Central, East, West, North, South and the City of London.
They look at 5,403,200 sqm ( 58,159,560 sqft) of flex space and share the median office rate per person and coworking desk rates across the areas.
👉 Read this.
🏙️ Manhattan hits 70M sqft of avail office space #
Gabe Marans shares that available office space in Manhattan has now surpassed the total availability of both Austin and Nashville, combined.
Whilst this is troubling for office building owners, it could present a raft of opportunities for creative flex space operators looking to enter or grow across the peninsula.
👉 Read this.
🎫 An update on 40+ digital nomad visas #
Matt Gale shares the cost, income requirements and duration of stay for 40+ digital nomad visas.
These visas (and their impact on local flex space businesses) are an undercurrent trend I’m tracking, so it’s def interesting to see them compared side-by-side like this.
👉 Read this.
🔥 UK spaces burning 10,625ish hours per month #
Michael Dubicki shares that Flex Engine analyzed 150 sequential broker leads for a leading UK flex space operator. The study returned some interesting findings around lead qualification, and the time it took to gather, qualify/disqualify leads for the workspace operator.
They estimated around 5k leads are sent from brokers to operators each month, although the number could very well be higher. Extrapolating their findings that 85% of leads are only partially qualified, and that it would take each operator around 15 minutes to qualify or disqualify the lead, the marketplace-wide inefficiency adds up to between 5,312 and 10,625 hours per month.
I’ve shared previously how the time to process leads (including those that don’t fit) can quickly drive up the bundled overheads for all leads. Great to see more public data to quantify how expensive bad (or badly qualified) leads can be for flex space operators.
👉 Read this.
😲 Key 2025 EMEA and UKI flex space metrics #
OfficeRnD explored some 2025 EMEA & UKI coworking space data and trends.
Some of the metrics they dig into: 65% of French co’s favor shorter or coworking leases (variable costs over fixed ones); in Q1 flex inventory in the UK jumped 32% (totalling 8.6M sqft); London saw 39% YoY supply growth; Berlin boasts 330k sqm (3.22M sqft) of flex space; Amsterdam flex sits at over 80% occupancy; and Paris has 750+ coworking spaces.
👉 Read this.
🇭🇰 Hong Kong’s 2022 flex market review #
Alex Mason from The Instant Group shares their Hong Kong flex market review.
In summary: demand for flex in 2021 was up 22% from 2019 levels. Supply of flex space increased by 6% from 2020, and forecast to grow 15% by 2023. There was a drop in desk rates in some regions due to a new wave of Covid-19 cases in late 2021, but The Central Districte and Sheung Wan saw a 1% and 3% increase in rates respectively.
Also, workstation rates in other parts of APAC all saw more dramatic price reductions in 2021, dropping in Singapore by -20%, Tokyo by -15%, Seoul by -12% and Sydney by -11%.
👉 Read this.
🇬🇧 London prices down 2%, but supply up 26% #
Rubberdesk’s London Flexible Office Space Report for June 2023 is out, looking at supply and pricing across Greater London’s coworking and flex markets.
_The data (based on what is listed with them I believe) shows a 16.7% bump in vacant offices, 25.8% increase in vacant sqft and vacant workstations, whilst median office rate dropped 2% to £622. _
👉 Read this.
🇺🇸 Who are the largest US operators by no. of locations? #
The recent report by CoworkingMag (part of Yardi) highlights key developments and trends among the top 15 coworking brands in the U.S. this year.
The top 15 US brands (by number of locations) are: Regus (972), HQ (204), WeWork, (173) Industrious (145), Spaces (117), Premier Workspaces (86), Office Evolution (79), Workstyle Flexible Spaces (65), Venture X (46), Intelligent Office (43), Expansive (42), LocalWorks (36), COhatch (34), Serendipity Labs (28) and Lucid Private Offices (27).
What’s changed since the last report? Regus (part of IWG) saw a 17% growth since December 2022, keeping first position. HQ climbed to second place with a meteoric 240% growth from May 2022. WeWork dropped 1 place after closing 73 US locations. Lucid Private Offices joined the top 15 with the second largest growth rate of 23%.
Overall, the U.S. coworking market added 1,166 new locations from December 2022 to the beginning of May 2024 – a 20% increase in the span of more than one year. Meanwhile, the top 15 coworking operators grew their inventory by 14% in total – a sum of 252 new locations.
👉 Read this.
✅ The most important KPIs according to industry experts #
In the recent FlexWorld Series 2024 event, industry experts sat down to discuss the most important metrics to track in a coworking space. Anna Levine (Industrious), Alexandra Livesey (Clockwise) chatted with Mihail Kyosev and Miro Miroslavov (both from OfficeRnD) and discussed different KPIs they monitored on a monthly, weekly and daily cadence.
They dig into an array of metrics from data-driven budgets, to borrowing KPIs from generational cos, digging into public filings, and the different flavors of occupancy numbers.
👉 Read this.
🇬🇧 59% say coworking spaces are the best fit for their business needs #
Three quarters of UK businesses are on the hunt for a new workspace according to new research from digital infrastructure specialist NCG. Of the 1,002 senior decision-makers within UK businesses, 45% of those using flex/coworking spaces shared that they were unlikely to ever rent their own private office again.
👉 Read this.
🧐 What’s going on with sub-10k sqft offices? #
Steve Coulson from Kitt share a new (ungated) white paper sharing insights into the sub-10k sqft office market. Key findings shared include that office leases have decreased by over a third in just five years, down from an average of 8 years to just 5. They also highlight that there’s a shift towards more experience-driven approach to occupying workspace.
👉 Read this.
Coworking market moves.
🇮🇳 Incuspaze raises $15.7M ahead of potential IPO #
Indian coworking startup Incuspaze raised ₹150 crore in fresh funding as it scales operations and prepares for a potential IPO. Treat it as a signal of continuing capital interest in Indian flex operators, the clip features an interview with Sanjay Choudhary the firms CEO.
👉 Read this.
🤝 Workbox and Serendipity expand access #
Workbox and Serendipity Labs launched an alliance on July 1, 2026 giving members complimentary weekday access to 32 locations across 23 US markets from 8:30am to 5pm.
The combined portfolio is available to 13,000+ professionals, and John Wallace (Workbox CEO) and Simon Moore (Serendipity Labs COO) framed it as multi-city workspace without new leases.
Trend: Reciprocal Networks and alliances will only grow as operators work together to create wider footprints.
👉 Read this.
🚀 WeWork names Jigar Shah as CIO #
Jigar Shah is now Chief Information Officer at WeWork, a role effective January 2026 after leading tech strategy since 2023. He is consolidating platforms across 28 countries, pulling AI, data and infrastructure into one stack, following earlier work at Yardi Systems.
John C. Santora, WeWork CEO, publicly backed the transformation.
👉 Read this.
🏣 Local brand partners with the City of New Albany #
Dave Mirgon shares that Brick House Blue are opening a new location in collab with the City of New Albany.
👉 Read this.
🇪🇸 Klammer opens second Pamplona location #
Pamplona-based flexible workspace provider Klammer Workspaces is opening a second location in the Navarrese capital, adding 1.5k sqm of space on the sixth floor of the former Caja Navarra Bank headquarters on Avenida de Carlos III. The new facility will feature common areas, a meeting hub, multiple meeting rooms, a coworking zone, and private offices of various sizes.
The expansion comes in response to growing demand for quality office space in Pamplona’s city center, complementing the company’s existing 1.9k sqm flagship location on Arcadio María Larraona.
👉 Read this.
📹 Content-creation house launches new studios in Shoreditch #
Graham Hussey shares his inspiring story of wanting to launch his business in London, to taking on a retail lease during the pandemic, to now launching a whole new building of Dream Factory content-creating studios in Shoreditch.
Fascinating that this has all been funded through customer service, success and dedication. As they aim to open 60 studios around the world, including in Brooklyn, I’m excited to see them grow from strength to strength.
👉 Read this.
🇬🇧 UK hotel and coworking chain acquired by Blackstone #
Blackstone announced their acquisition of Village Hotels from KSL Capital Partners. The 22-hotel group also own and run VWorks, a coworking brand based within their "well-located assets in large regional cities and suburban areas across the UK".
Why this may matter: ICYMI Blackstone own 70-location brand Fora (the merged entity of The Office Group and Fora) and were exploring a $1.9B sale of the group. Capital Markets are closely watching this sale, as its one of the deals that could set precedent for just how much above "zero dollars per square foot" a flex space business can be valued at.
👉 Read this.
📲 Home-office sharing app announces crowdfunding round #
Daniel Hillman has shared that Jarvo is launching a crowdfunding round on Seedrs. Whilst the round is still in pre-registration mode, the platform has an interesting mission to make beautiful workspaces within private homes no more than 15 mins walk or cycle from their members’ doorsteps.
Whilst this can be seen as competitive to suburban coworking offerings, there’s definitely a lot of opportunity for collaboration around the kinds of spaces, amenities and services you may not be able to get from other peoples’ home offices IMHO.
👉 Read this.
🌍 Two firms partner up to build pan-African network #
Recently*, Workshop17 and KOFISI partnered up to give their shared 10,000 members access to 22 locations across seven countries. Love seeing this kind of cross-brand collaboration!
*The partnership was originally announced in April, but my ask for more contributions from African and South American coworking brands was answered with some great links.
👉 Read this.
🇬🇧 UK network lands Bloomsbury location via JV #
Natasha Guerra shares that Runway East’s 9th location will be a 45k sqft space in Bloomsbury through a joint-venture with the landlord.
👉 Read this.
🇬🇧 Industrious announces first London West End location #
CBRE-owned flexible workspace provider Industrious has signed for 25,683 sqft across the ground and first floors at 15 Fitzroy Street in London’s West End, marking the company’s first location in the district and the DWS-owned building’s inaugural tenant. The deal includes management of a 2,760 sqft atrium business lounge, with the building featuring a 1,265 sqft communal terrace and 2,185 sqft private terrace.
The expansion follows CBRE’s completion of its $400M acquisition of the remaining 60% stake in Industrious in January 2025.
👉 Read this.
🇮🇳 Indian coworking consolidation accelerates #
Incuspaze, who operates 50+ centers across 18 cities with 371.6k sqm of workspace, acquired Pune-based Trios in an undisclosed cash and equity deal expected to boost annual group revenue by 10-15% toward its €408-467M target for fiscal 2025-26.
Trios, founded in 2017, operated 12 coworking spaces across Pune and Gurugram managing 14k sqm, with the co-founders remaining to support integration.
Separately, OYO-backed Innov8 sold a 3% stake at approximately €115M valuation and plans to double its footprint to 100 locations by year-end, reporting €6.82M profit after tax for FY 2023-24 compared to €275,000 the previous year. The simultaneous transactions highlight rapid consolidation and investor confidence in India’s flexible workspace sector, as Incuspaze is also launching FlexLeaze, an enterprise fit-out platform.
👉 Read this.
👩 Connecticut founder expands women-centered workspace model #
Felicia Rubinstein, founder of women-centered coworking space HAYVN, has opened a second location in Greenwich following the original Darien site, with plans for a third location along the I-95 corridor to complete her expansion strategy.
Rubinstein, a mechanical engineer who previously worked at Apple and GE before founding a marketing agency, created HAYVN after experiencing workplace challenges as a woman in corporate settings, including hiding her pregnancy at Apple and being the sole woman on a 15-person leadership board at a software company. The concept emerged after she heard WeWork co-founder Miguel McKelvey on NPR’s "How I Built This" podcast, though she found existing coworking spaces like WeWork to be "bro-working" environments catering to younger demographics rather than professional women.
👉 Read this.
🇬🇧 Local hub network signs exclusive deal with platform #
Coworking and small business support company TownSq have entered an international partnership with a flex-space management software Baseworx. The deal brings the tech into TownSq’s Cowork Local offering, and makes it available to other UK workspaces.
Why am I sharing news about a space signing up with a management platform? It’s interesting that a network of town hubs has signed up to use the platform that powers the Irish government’s platform for local bookable spaces, ConnectedHubs.
👉 Read this.
🔐 Startup raises $25M for classified workspace model #
Arlington, Virginia-based Nooks, founded in 2021 by military veterans, raised $25M in Series A funding to expand its subscription-based access to classified facilities known as SCIFs (Sensitive Compartmented Information Facilities).
Investors include Zigg Capital, Upper90, SAIC Ventures, and Lockheed Martin Ventures, backing the company’s Classified-Infrastructure-as-a-Service (CIaaS) model that supports government agencies, defense startups, and prime contractors working on classified projects.
Nooks addresses the 18-month security clearance wait times that hinder defense innovation by offering turnkey packages including site selection, lab design, construction, operations, and security clearance support, positioning itself as the "Airbnb" of classified workspaces.
👉 Read this.
🇭🇺 Puzl expands with new location in Budapest #
Sofia-based coworking space Puzl CowOrKing is expanding in the CEE region, funded by undisclosed Hungarian investors.
👉 Read this.
⛳️ Caddo opens 10th flexible workspace location #
In November, Caddo Office Reimagined will open its 10th location in Frisco, TX. This will be the company’s second site in Frisco, further extending service to nearby McKinney and Prosper.
Founder Tim Slaughter highlighted the location’s design elements including a restored retro golf cart at the front entry as an homage to the PGA of America headquarters now located in Frisco. The expansion continues Caddo’s strategy of serving small business owners seeking to work near home rather than at home, with the new location targeting the growing suburban Dallas market.
👉 Read this.
🇮🇳 Local Indian operator raises $12M #
Smartworks, a Gurugram-based office space provider, has raised USD 12 million in a funding round led by Ananta Capital, with participation from around 45 investors including Plutus Capital, Kili Ventures, and Dhawan Family Trust.
👉 Read this.
🇧🇪 Lifestyle hub operator raises €180M for European expansion #
Brussels-based lifestyle hub Le Mix raised €60M in capital (with additional bank loans for €120M) to fund the expansion of its mixed-use coworking and fitness model across ten European locations including Paris, Cannes, Madrid, and Luxembourg. The flagship 21k sqm Watermael-Boitsfort location combines coworking, hotel, wellness, food services, and events, boasting 5,000 fitness members, 80%+ hotel occupancy, and first-year profitability.
Parent company Mingle Group is planning a second Brussels site in a former national bank printing house opening in 2028 with 75 hotel rooms, coworking facilities, and 30 managed apartments, plus confirmed developments in Paris Montmartre and Cannes Mougins. The group is aiming to grow from 5k to 50k sports members and 1,000+ hotel rooms across the network within six to seven years, positioning coworking and fitness as core business pillars while using traditional lease agreements rather than management contracts for greater operational control.
👉 Read this.
🇬🇧 Group rolls out flex offering as standalone division. #
Ryan Squelch shares that One Avenue Group have spun their managed workspace offering into a standalone division called Identity Workspace.
👉 Read this.
👋 The Root opens their fourth location #
The Root Coworking has now opened the fourth location, The Root – Builders, in Downtown Omaha. They first teased this location 88ish days ago in Week 15, so a rapid launch and expansion worth noting.
👉 Read this.
🇬🇧 Myo Piccadilly is launching this summer #
Natasha Morris shares that Landsec’s Myo are opening their next location on the corner where St James, Mayfair and Soho connect in London.
👉 Read this.
🎙 Coworking conversations.
Lucid Private Offices CEO Flip Howard joins Taylor Mason and Kevin Whelan on the latest episode of 2 Marketers and a Coworking Podcast to share his take on marketing over sales, positioning his business, and what he sees for the future of coworking.
Giovanni Palavicini and Jamie Russo chat with Melissa Schilo about how JLL Flex is helping owners go flex.
Liz Elam chats with Kate Dezarnaulds about Worklife and it’s rural coworking business and secondary income streams on the GCUC Coworking Podcast.
Jamie Russo explores the end-to-end process of selling a coworking space on the Everything Coworking podcast.
Jamie and Gio chat with Chris Davies about Uncommon, his commitment to continuous improvement, taking the best to each new location…and creating what he thinks is the best shared workspace in the world in Hoburn on the Flex Uncensored podcast.
In this episode of 2 Marketers and a Coworking Podcast, Kevin Whelan and Taylor Mason divulge the 6Ps of creating a marketing operating system for your coworking space.
Tom Ball, founder of DeskLodge, outlined his community-first approach to coworking space development, emphasizing connection and productivity over aesthetic appeal and rapid expansion when speaking with the Coworking Values Podcast.
Mark Goldfinger, Mindspace‘s Head of North American, joined Matthew Wallace on The Matthews Podcast to discuss the firm’s impressive expansion into the US market.
What’s it like to close two spaces? David and Jamie, leaders at Good Space in the UK, reflect on the closure of two venues earlier this year, emphasizing lessons learned during the challenging process.
Amanda Lewan from Bamboo joined the Flex Uncensored podcast to discuss everything from humble beginnings, Craigslist, growing beyond Detroit, their strategy for operating AND managing, a 115k sqft school conversion and public-private partnerships.
📆 Coworking events.
🇩🇪 Coworking Festival Berlin #
Sept 5-9: Coworking Festival Berlin will be back in September 2022. For one week, spaces in Berlin and Brandenburg will open their doors and invite everyone to experience coworking.
👉 Read this.
🗣️ Coworking Convos: Networking strategies #
Coworking Convos by Cat Johnson Co will host a free virtual community conversation focused on increasing networking within coworking spaces, emphasizing that creating natural networking environments requires intention and engagement. The live event will feature guest speakers sharing strategies and insights followed by a Q&A session.
👉 Read this.