PRO Leader Profile.

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Despite (or maybe because of) the massive growth of the flexible workspace industry, a bunch of myths about coworking still persist. Some were never true and others may have been true a decade ago but they no longer reflect how coworking has evolved.
Cat Johnson aims to set the record straight…
💬 Discuss this · 🔗 Direct Link · ⏱️ 8 days ago · 📩 Week 27, 2026 · 📰 News & Views
Sports fandom creates space for people who might otherwise never cross paths. In the stands, at watch parties, and online, people from different generations, professions, cultures, and political beliefs gather around a common interest.
Cat Johnson shares how community doesn’t require everyone to be the same, it simply requires everyone to care about the same thing.
💬 Discuss this · 🔗 Direct Link · ⏱️ 15 days ago · 📩 Week 26, 2026 · 📰 News & Views
Anne Olsen of The Shop Workspace helped host a Carroll Street Bridge reopening celebration in Gowanus that drew hundreds of neighbors, members and local businesses. She says community events like this are core marketing for coworking spaces rooted in their neighborhoods.
She will share lessons on Cat Johnson‘s next Coworking Convos session.
💬 Discuss this · 🔗 Direct Link · ⏱️ 14 days ago · 📩 Week 26, 2026 · 📰 News & Views
Cat Johnson is hosting a live Coworking Convos session on creative marketing strategies for coworking spaces — covering how to attract members, build community, and grow. Guests share tips and insights, followed by a Q&A open to space owners, operators, and community managers.
It’s not easy and there are a lot of moving parts to a successful coworking marketing strategy.
So how do you do it well?
Let’s chat about it.
💬 Discuss this · 🔗 Direct Link · ⏱️ 29 days ago · 📩 Week 24, 2026 · 📅 Events
Cat Johnson makes the case for indie coworking with 24 advantages community-focused spaces have over "Big Coworking", from nimbleness and authenticity to belonging, trust, and local economic impact.
💬 Discuss this · 🔗 Direct Link · ⏱️ 29 days ago · 📩 Week 24, 2026 · 📰 News & Views
I help coworking space operators, community managers and teams learn, share and connect so you can create spaces where your members thrive.
Since 2013, I’ve coached and taught thousands of coworking pros on thought leadership, content strategy, storytelling, communications, community building, and creating a brand aligned with your purpose, mission and vision.
I host Coworking Convos, and I run The Lab community for indie coworking spaces. I also do coaching, workshops, trainings, and am the author of The Daily Co.