ThisWeekIn Coworking

Week 26, 2023

This week's summaries include a growing threat from libraries, what LinkedIn thinks about going viral, changes to USPS compliance, and more.

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✊ Coworking impact.

πŸ“ A hand-written thank you #

Vibushan Thirukumar shares a hand written and heartfelt note from an attendee of a recent Migrant Help event that Oru Space hosted.

It’s amazing to see coworking communities and their members helping a charity that does important work supporting refugees, victims of slavery/human trafficking and asylum seekers.

πŸ‘‰ Read this.

πŸ§’ Parent friendly workspace announces closure. #

Amanda Munday shares sad news that The Workaround will close in September. The loss of a childcare-centered workspace is devastating, but the post shares some impressive accomplishments the community made in just 5 short years.

Congrats to the team on hosting 2k members, generated $4M in economic output and provided 1000s of hours of childcare. Thank you!

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

πŸ“š Libraries becoming a stronger coworking alternative #

Taylor Telford penned a Washington Post piece on how libraries are stepping up their game with rooftops, cafes and zoom rooms as they increasingly become ‘a favorite co-woroking (sic) space for workers in the hybrid era’.

We’ve been watching libraries break away from the “musty, strict and focused solely on books” stereotype for a while now. Makes me wonder if this shift is an opportunity or threat to your coworking business?

πŸ‘‰ Read this.

πŸ“¬ Recent updates to the USPS compliance process #

Sofia Stolberg shares some info about the new changes happening to the compliance processes of the United States Postal Service. If you’re a coworking space in the US offering mail services to your members, def give this a watch to make sure you and your mail services stay compliant.

πŸ‘‰ Read this.

πŸ€– How are you dealing with spam/robot calls? #

Geoff Sakala raises an interesting point about the financial and emotional strain automated spam calls are having on businesses who want to provide great customer service.

How are you dealing with this frustration in your business? Let them know in the thread (and don’t forget to add #TWIC in your comment).

πŸ‘‰ Read this.

πŸ‘ˆ Want to ‘go viral’, go elsewhere – LinkedIn #

Jason Feifer interviewed Daniel Roth and Alice Xiong of LinkedIn about recent LinkedIn algorithm changes.

It’s a fascinating look at how the platform is dealing with the 42% y-o-y surge in content being shared, and a 27% bump in content being viewed. In short, the changes amplify content that shares “knowledge and advice”.

What exactly goes into the criteria? A lot, but a few ways LinkedIn identifies if a post is full of genuine knowledge or advice is: the distinct audience, the author’s core subject area, “meaningful comments”, and perspective (ie non generic advice).

πŸ‘‰ Read this.

πŸ”¨ Breaking the “can’t build company culture in a coworking space” myth #

The team at Brain Embassy Antwerp spoke to two very different sized member organizations (the Faculty of Business & Economics at the University of Antwerp with 400 employees, and Cloudwise with a team of 6) about how they each foster their very own culture.

From saying that “coworking has a positive effect” on the Faculty’s culture, to digging into how culture grows (bottom-up btw), to zooming into culture and value through internal messaging, and celebrating milestones.

Don’t forget to highlight how your members are challenging misconceptions about coworking (and submit your blog posts to me here).

πŸ‘‰ Read this.

😍 What a coworking crush looks like. #

Aaron Taylor Gough shares their appreciation for what Patch are doing and how it differs from PLATF9RM’s approach (and where it doesn’t).

πŸ‘‰ Read this.

πŸ₯š An evolution of coworking in the North Carolina Triangle #

Brian Gordon shares how two of the North Carolina Triangle’s oldest coworking spaces, American Underground and Raleigh Founded (p.k.a. HUB Raleigh) have shifted from startup-exclusivity to serving greater markets.

The post also highlights the wealth of variety across the region featuring communities supporting Black-led startups, tangible goods co’s, and those needing on-site childcare.

So interesting to watch as some communities that used to have application processes that included interviews and curated memberships, are expanding out and support a wider network of remote workers, all alongside the undercurrent trend of some niche spaces and ultra-expensive work clubs growing too.

πŸ‘‰ Read this.

πŸ“‘ With 4x growth, are management agreements the future for flex? #

Daniel Wheble asks if management agreements (and therefor landlord partnerships) are the future of flexspace deal structure. Although not new, there was a 4x uptake of management agreements in 2022 compared to the year prior, according to data from Workthere.

Hidden within the post is another popular, but often unsung, strategy of ‘structure duality’, in which The Boutique Workplace Company leverages both traditional leases and management agreements to operate a diverse range of properties. This duality is something I’m watching closely and can’t wait to dig into deeper as an undercurrent trend here in the newsletter and on the podcast.

πŸ‘‰ Read this.

πŸ“― Call for spaces in Berlin and Brandenburg #

The German Coworking Federation shared a call for local spaces to join The Coworking Festival Berlin & Brandenburg that will be taking place this year from September 11-15.

With the goal of helping promote the diversity of coworking across the region, any spaces wishing to take part are invited to register to participate.

πŸ‘‰ Read this.

🏨 When hotels offer coworking space… #

Bryony Simpson shares a glowing review of what happens when a coworking space nails the basics (design, connectivity, pricing) but also kicks butt at the hospitality elements.

Incase you were wondering, the review is of Working From The Hoxton. Which goes to show, the hotels who ‘get coworking’ can build and provide great workspace experiences._

πŸ‘‰ Read this.

βœ‹ Five ways to save old office buildings #

Fast Company shares 5 methodologies from architecture firm NBBJ for saving office towers having their “mid-life crisis”. The design interventions include reconsidering the ground floor, accessible roofs, green mezzanines, upgraded utilities, and converting spaces.

The last includes amenity spaces and work related shared spaces, and that friend is where experience operators like you come in.

πŸ‘‰ Read this.

πŸ€‘ Are most B2B businesses still missing a benefit of community? #

Liam Doe shares an interesting reminded just how disconnected some business-to-business founders are from the benefits of joining a coworking or ‘business club’ community.

In short, most try to find ways to sell into community, instead of asking for advice or leveraging the experience within the community to become more successful.

Could this be a messaging challenge and opportunity for flex spaces, or is this just a remnant of the ‘growth-hacking’ culture that swooped across startup land pre-pandemic?

πŸ‘‰ Read this.

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πŸ’» Coworking technology.

πŸ’­ Will there only be 2.5 aggregators left standing? #

Laurent Dhollande, CEO of Pacific Workplaces and outgoing CEO of CloudVO, shares why he predicts a 2-way squeeze between The Instant Group and Yardi, with other service providers and aggregators getting squeezed in the middle.

Following the recent selling of CloudVO to Yardi, it’s interesting to see that Pacific, a multi-location operator, is carefully reviewing its relationships with service providers.

πŸ‘‰ Read this.

🀲 Integration brings operators new sellable service #

Miro Miroslavov shares that OfficeRnD have rolled out an integration between their own Flex and Hybrid products, which allows members of coworking spaces using the former to use the latter.

In short: larger members can now manage their hybrid teams through the officernd member portal, if they opt in and pay you for the functionality.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸ‡ΊπŸ‡¦ What on the minds of members of Ukraine’s coworking spaces #

andcards, the Ukrainian Coworking Association, Nat Coworking and CBRE of Ukraine ran a comprehensive study. They surveyed 40 operators, and 630 members across 12 cities and 12 business sectors to assess the state of coworking (during a full-scale war) and to share emerging trends.

They shared data on why folks work from coworking spaces: understandably 45% for availability of shelter/internet/electricity, but community and service also came in at 28% and 22% respectively). Community & collab also come in top (35.7%) when it comes to choosing coworking over alternatives, rent cost coming in second at 25.2%. When asked what the most important qualities in an operator are, 32.3% said responsiveness, followed by the ability to find common ground (31.9%) and being well organized (22.7%).

– Shared by Helga

πŸ‘‰ Read this.

🏚 Why utilization, not vacancy, spells collapse for office buildings #

Rafi Sands digs into the numbers that show that the “US office market is on the brink of collapse” in a recent newsletter, focussing heavily on the underplayed metric of utilization, not vacancy, and what it means for offices, owners and office managers.

Key numbers: Kastle Systems report utilization is hovering at 50% of pre-pandemic numbers, and if that even before 2020 US office buildings were only sitting at 65% utilization. So with such low numbers, the focus shifts from just finding office space for those who want/have to come in, to finding workspaces with ambiance and… well… other people.

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ‡¬πŸ‡§ Local lifestyle workspace announces crowdfund #

Oru Space are preparing a crowdfunding round on Seedrs as they expand through a highstreet regeneration project in Sutton, which will include a rooftop spa, restaurant and events space. Fascinating that the physical expansion planned is likened to the equivalent of launching 10 new locations.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ Tech-focussed provider launches 7th European hub in London #

London and Berlin-based Techspace, a flexible office provider, announced on Tuesday that it has launched its seventh European hub on Worship Street in London to host “forward-thinking companies”.

The location (a stone’s throw away from the landmark Google Campus) is 20k sqft, and expands on their current community of 4,000 curated members.

πŸ‘‰ Read this.

β›· Chicago-based operator expands into SLC #

Workbox continues expansion with their first location outside the Midwest, launching a new location, their 6th, in Salt Lake City.

Member benefits also include direct connection to over 60 investors and lenders, operational services, as well as programming and networking events. The firm is assuming operations of the space formerly managed by CommonGrounds Workplace.

– Shared by Austin

πŸ‘‰ Read this.

πŸ†• Brokerage doubles down on flex with new service #

Workthere are introducing a new service called “Flex Portfolio Management” which combines a tool and a team to help businesses manage their flexspace utilization, transactions and more across different regions, countries and operators.

What does this mean for you? Maybe, more sales and quicker payments. We’ll see. Already getting good (or bad) results via this vendor? Let me know.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Caleb Parker hosts Sascha Lewin from WRE as they discuss the shift towards more “income being generated, not entirely by space, but also by providing service” on the WorkBold podcast.

🎧 Listen to this.

Jose Antonio Morales interviews Stephen Carrick-Davies, the visionary behind Hatch Hubs, about how his project is reshaping the future of work and community, fostering inclusivity and social impact.

🎧 Listen to this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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