In this Baseworx blog post Graham Clarke explores how knowing who is paying for each coworking membership allows you to assign different levels of certainty as to how secure that membership revenue really. The piece also digs into how best to position memberships depending on who is picking up the tab.

Ashley Proctor, Graham Clarke and Anne-Marie Murphy explore how collaboration, flexibility and shared ownership are becoming core expectations in modern workspaces on the Flex That Worx podcast by Baseworx.

Anne-Marie Murphy from Baseworx makes a valid point that even your most fanatic member didn’t wake up one day wanting "to rent a desk".

Also love the quote from Joe Averill that your real advantage isn’t the space, it’s how well you understand the businesses inside the space.

CEO of Baseworx, Graham Clarke, shares how if you’d be able to swap your logo with any other brand, you’re probably in big big trouble. "Coworking isn’t a game of copy and paste. Your space should say something… Why do you exist? Who are you here for? What experience do you want people to feel when they walk through the door?"

But it does bring up a fun thought experiment… if you could swap your logo with ANY other coworking brand, who would that be? Slide into the DMs on our brand new Insta and let us know.

Graham Clarke, CEO of Baseworx, shared pricing recommendations for coworking and flexible workspace operators, warning against undercutting competitors as a strategy that leads to burnout and business failure.

Clarke outlined five pricing principles and emphasized that effective pricing aligns delivered value, price points, and brand promise rather than focusing solely on competitive rate positioning.