Simon Moore the COO at Serendipity Labs shares some takeaways from the recent WorkSpaces conference in Napa.

Core notes: Flex is universal, flex as an extension of corp HQs, direct > brokers, best-in-class > global networks and how Gable, Deskpass, Desana and Upflex are a growing part of the conversation.

In a recent LinkedIn post, Phil Kirschner argued that most leaders misunderstand coworking as merely real estate flexibility and cost savings, instead of embracing the concept of "permeable coworking" – originally identified by JLL in 2016 and framed by Serendipity Labs as breaking down walls between "us" and "them" to create innovation opportunities.

He references examples including Michigan Central and Atlassian, emphasizing that leading companies should expand their "surface area of ideas" by leveraging shared workplace concepts to accelerate innovation.

Andreas Brandl shares that Serendipity Labs are opening a new location in Costa Mesa, California.

Good for the rest of the year, Industrious has launched a broker bonus program for all sales referrals made at any of their DC, MD or VA locations. Perks and rewards include items like AirPod Maxes or PlayStation5s, Pelotons, BBQs, TVs up to a trip of your choice ($5,000 value).

This actually sits alongside this link we also saw this week, in which Serendipity Labs are running a $13k broker competition through March 31.

Pssst. We actually dig into this topic in this week’s Recap podcast, so definitely listen in and let us know how you feel about the balance of broker incentives vs long-term placements.