This week, we explore Airbnb entering coworking, a VO pricing playbook, FDEs in CRE, RSA office data, after-hours bookings and more.

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▶️ 25-ish Minute Weekly Recap

This week’s guest co-host is Adam Morgan from Bureau.

👏 Coworking impact

🌱 WeWork pursues WELL across 300+ sites #

WeWork commits to pursuing the WELL Coworking Rating across 300+ locations on five continents (about half of its 600+ site portfolio), working with IWBI and The Instant Group. The rating spans 50+ features across air, water, light, comfort and more. Ebbie Wisecarver (WeWork), Rachel Hodgdon (IWBI) and Sam Pickering (Incendium Consulting / Instant) frame it as making verified well-being a sector norm within three years for 550,000+ annual members.

Occupiers are asking for independently verified health standards, not just nice amenity photos. Operators without a measurable well-being story will look soft next to this scale play.

👉 Read this.


💡 Coworking News & Views

🏨 On Airbnb becoming the Airbnb of Workspaces #

Oneder shares that Airbnb is branching into workspace and has selected it as one of the first partners. Day passes, day offices and meeting rooms at Kindling (White City) and Channel (King’s Cross) are now bookable on the platform.

Airbnb as a workspace distribution channel is a big deal for day-use demand. From what I can tell, the first focus is on selling day passes, but worth watching which operators get listed next, and how they may compete with native booking stacks around meeting rooms and offsites. Since seeing this post, I also saw that work.life, were also one of the first partners.

👉 Read this.

💰 Playbook: How to raise VO prices without churn #

Juan Hilario at Alliance Virtual Offices shares a playbook for raising virtual office prices without torching retention: raise 60–90 days after a real service upgrade, segment by tier (5–10% entry, 10–20% mid/premium), give 30–60 days’ notice, and keep a retention offer ready only when asked.

A 10% increase with 5% churn still nets more revenue. Don’t judge the hike on cancellations alone; run the net math.

👉 Read this.

💷 Flex vs lease: what occupiers actually pay #

Jennifer Berritt at Greenwoods compares cost stacks for tenants: traditional leases look cheaper on headline rent but carry rates, service charge, fit-out and dilapidations, while flex is mostly all-inclusive per desk and fully managed sits in between on price with less CapEx.

When pitching to CFOs, use posts like this to beat them to the apples-to-apples sheet of "all-in monthly vs headline rent plus everything else".

👉 Read this.

🫶 Belonging is not the same as fitting in #

Gina Schreck of The Village Workspace draws on Brené Brown’s distinction: fitting in means becoming who the room expects; belonging means being welcomed as yourself. Gina argues many coworking spaces default to sameness, and describes intentionally mixing members like a shaman, a CPA adopting AI, and a Brazilian marketplace founder under one roof.

Community built for one archetype will cull everyone else. The question for operators: who belongs in your space without having to shrink themselves?

👉 Read this.

🏠 Hybrid work made home offices load-bearing #

Vince Condello argues that for hybrid workers home three days a week, the home office is no longer optional: it is an extension of the employer’s real estate budget the worker now absorbs in their mortgage. He says people should price the room by the value of extra productive hours over years of hybrid work, not by whether a spare bedroom feels nice.

If members are capitalizing focus space into housing, flex operators are competing with that sunk cost. So make your membership value clearer than just the closet desk with good lighting.

👉 Read this.

🤔 2-Work gamifies its Leeds office spaces #

2-Work shares a retro, video-game style clip on LinkedIn asking members which "world" they work from across its sites, including St Albans, Whitehall Riverside and White Rose Park.

A fun way to spotlight multiple locations at once: could gamified content be the next coworking marketing trend worth testing?

👉 Read this.


⚙️ Coworking technology

⚙️ On integrations, evolution, FDEs and CRE… #

Hector Kolonas at Syncaroo explains Forward Deployed Engineers (FDEs): engineers embedded with customers to keep evolving systems as the business changes, a model pioneered by Palantir and now used by AWS, OpenAI and Anthropic. He argues CRE and flex businesses should explore this model as integrations are increasingly operational infrastructure, not one-off projects.

Projects finish. Businesses evolve. If your stack only gets love up till go-live, the exceptions that show up the next day are already breaking accounting, occupancy and access workflows all over again.

👉 Read this.

🔗 VTS hooks SwiftConnect into Activate #

VTS partners with SwiftConnect to add Street-to-Seat® access into VTS Activate, using existing access control systems rather than rip-and-replace. CEO Nick Romito and SwiftConnect co-CEO Matt Kopel frame it as fixing fragmented CRE access so owners can offer mobile wallet entry, visitor management, and automated onboarding/offboarding from one workplace stack.

Access is still a hurdle for many multi-tenant spaces. Integrations that allow you to keep your current hardware are the ones operators will actually ship.

👉 Read this.

💬 How to be the space that ChatGPT namechecks #

Rosee from Cobot notes that in a 2026 SOCi study of 350,000+ locations, ChatGPT recommended just 1.2% of businesses, in comparison to the 35.9% appearing in Google local results. She argues GEO still rests on SEO fundamentals: complete Google Business Profile, NAP consistency, reviews, crawlable pages, and FAQ answers that lead with a direct sentence.

Ask ChatGPT "coworking in [your neighborhood]" today. If you’re not named, this cheat sheet is your to-do list.

👉 Read this.

🤖 Proactive AI that watches over your ops #

Emily Nguyen at Nexudus explores proactive AI agents that monitor workspace data and flag renewals, overdue invoices, declining engagement and underused rooms without waiting for a chatbot prompt first.

For lean multi-site teams, detection (and not data) is often the bottleneck. Letting a system watch and notify, frees humans for retention conversations.

👉 Read this.

📶 Wi-Fi is the unsung coworking hero #

Vansh Langer of The Varo spent weeks spent chasing intermittent network issues: overloaded access points, devices roaming to the wrong AP, printer conflicts and channel interference that only hit some members’ video calls. His take: the best work environments are invisible, and great spaces are relentlessly maintained as much as designed.

If a handful of members are suffering silently, your NPS is lying. Audit Wi-Fi like it is your product, because for most members it is.

👉 Read this.


📊 Coworking technology

📊 WIN’s flex data expanding to OpEx reporting #

Andy Williams, CFO at Runway East, breaks down why WIN (Workspace Intelligence Network) tracks achieved rates, not headline ones, since flex incentives and opex swings vary widely and hit NOI directly.

Two years in, WIN covers 35 operators, ~500 spaces, and 9m sq ft across the UK, with a new Annual Opex Report now underway.

This may now rival the Operating Cost report Ben at Patch covered before, giving operators two independent benchmarks for achieved rates and real opex, useful ammo when negotiating leases or pricing memberships.

👉 Read this.

🇿🇦 SA premium offices stay node-selective #

François Viruly breaks down South Africa’s premium (P-grade) office market: national stock held at ~2.3M sqm over the past year, while take-up fell ~20,000 sqm (partly from regrades to A). Gauteng holds ~78% of premium stock, with Sandton alone at ~34%, Rosebank 11% and Century City 5%. Strongest occupied-space gains: Bellville (+42,052 m²), Century City (+19,090 m²) and Sandton (+14,841 m²). SAPOA’s Q2 2026 survey put national vacancy at 12.1%, down from 13.3% a year earlier.

Demand is selective, not fading: premium is consolidating in a few high-quality nodes even as overall vacancies ease. Same pattern flex operators see when enterprises chase the best buildings, not just any empty desks.

👉 Read this.


🤝 Coworking market moves

🌙 Night Office fills after-hours coworking #

Oli Kingshott is spinning Night Office, a way to book coworking space for events after-hours, out of Halkin Offices. Since March the model has hosted over 10,000 people, spawned 100+ startups from unused space, and helped incubator teams raise over $10M.

If your building sits empty after 6pm, this is a new revenue and community channel without changing your daytime product. Operators: they are looking for more sites. Oli: want to buy the sundownstartup domain from me?

👉 Read this.

🇮🇳 Onward Workspaces hits 1M+ sq ft #

Onward Workspaces marks a Delhi NCR milestone: 16 centres, 1 million+ sqft and 250+ clients spanning Fortune 500 companies and India’s growth brands across major commercial corridors.

A quiet scale checkpoint from the managed-office side of Indian flex: the story is client count and corridor coverage, not just another centre opening.

👉 Read this.

🏭 WareSpace buys 5 buildings, hits 32 sites #

Eric Golman at WareSpace shares that the co-warehousing operator bought five buildings from an institutional fund (440k sq ft), taking it to 32 US locations and into Austin (x2), the Inland Empire, San Diego and Miami. He ties the expansion to his own early miss: a 40,000 sq ft warehouse when he needed ~1,400, plus surprise build-out costs that left him with ~$250k of personal guarantee debt.

Flex for small industrial users is the same movie as coworking: right-sized space, predictable monthly cost, building ops already handled. Watch co-warehousing keep industrializing that pitch.

👉 Read this.

👋 Workbar returns to Union Square, Somerville #

Sarah Travers, CEO of Workbar, shares that the company is returning to Union Square in Somerville, Massachusetts, this fall with a new location at 50 Prospect Street near the Green Line extension. The original Union Square Workbar opened there11 years ago; Travers says the neighborhood changed dramatically but Workbar’s activity-based design, member board and daylight-for-everyone principles did not.

Eleven years on: worth asking whether your own concept still fits the market it’s in, or just the market it started in.

👉 Read this.

🇬🇧 The Work Project opens 3rd London site #

The Work Project, the Singapore premium flex operator majority-owned by CapitaLand, signed a lease with BGO for its third London location: about 2,415 sqm on the full first floor of 105 Victoria Street in Victoria, including ~465 sqm of affordable workspace. Founder/CEO Junny Lee and BGO MD Merrik Baggallay note that Victoria is still undersupplied with flex options.

Another CapitaLand-backed international brand chasing London landmark stock, with explicit affordable space in the mix.

👉 Read this.

🇩🇪 betahaus lands at Berlin Dockyard #

betahaus announces it is coming to Dockyard on Berlin’s waterfront, bringing its community of founders, freelancers, startups and creatives to a new site after 17+ years of operating coworking spaces. Neighbours will include spoks, Restaurant Of Eden, Feel the Barre and the Jelbi mobility hub.

Another established European brand choosing a mixed-use waterfront project over a pure office tower: community + amenities as the pitch, not just desks.

👉 Read this.

🇺🇸 Intelligent Office opens in Winston-Salem #

Intelligent Office will open a Winston-Salem location on September 1 offering 30 private offices. Franchisee Sean Taylor, a hospitality operator with ~25 years’ experience, owns and will run the site after relocating from Greensboro.

Hospitality operators keep buying into flex franchises: the product pitch is service-led private offices, not hot desks.

👉 Read this.


🎧 Coworking discussions

On the Everything Coworking podcast, Jamie Russo breaks down why Fractional Offices are one of the most underused coworking products, and how operators can turn hard-to-fill offices into recurring revenue instead of one-off day office bookings.

If you have vacant offices or members camped in phone booths, this is a practical product play worth testing before another discount on day passes.

🎧 Listen to this.

On the Season 18 finale of Brave Ideas (The GCUC Series), Caleb Parker (Brave Corporation) sits down with Chiko Abengowe, founder and CEO of Perfect Office, on why coworking needs both mission and margin: private-office economics, disciplined lease deals, and knowing the entrepreneur customer while the market chases more complex partnership structures.

🎧 Listen to this.


About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

💫 Who's hiring?

🇺🇸 Domain Companies (The Shop Workspace parent) is hiring a People & Culture Director in New York, NY.

👉 See Info

🇺🇸 Good Company (Domain Companies’s multi-family business) is hiring a Director of Business Development in New York, NY ($200k–$300k + bonus).

👉 See Info

🇦🇺 WOTSO are hiring a Member Experience Lead on Sunshine Coast (Sippy Downs)

👉 See Info

🇩🇪 beyond are hiring an Assistant Community Manager in Berlin, Germany.

👉 See Info

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

👉 See Info

🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

👉 See Info

🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

👉 See Info

🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

👉 See Info

🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

👉 See Info

🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

👉 See Info

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