Colleen Moselle

Coco‘s CEO Colleen Moselle took an honest look at their organic marketing, and what does or doesn’t drive qualified leads – and then shared the results with all of us.

When was the last time you took a deep honest look at what you’re doing, and what’s working?

Colleen Moselle, CEO of Coco, shared business takeaways from her time at this month’s Global Workspace Association conference.

The insights emphasized that brand identity stems from customer experience rather than visual identity, engagement drives loyalty through meaningful participation opportunities, and authentic storytelling with real people outperforms data-driven marketing alone. Additional themes included the importance of emotionally intelligent leadership, tracking metrics beyond occupancy such as utilization and retention, adopting collaborative rather than competitive strategies, and leveraging AI for automation while preserving human connection and creativity. (Philip Cohen from Workuity also gets a shout out)

Colleen Moselle from Coco shares some interesting thoughts following a recent free-for-the-day campaign. Colleen wonders (like many of us have) why free coworking days override usual parking, nearby food options and other objections.

It’s often argued that free days are great for helping people to "experience" coworking and your community. Heck there’s entire continent-wide campaigns to promote running free coworking days. Pro-tip: if you do this, the key is in the follow ups.

Def worth reading the post and enjoying the great photo of Coco’s gorgeous space – but… read the comments from other industry leaders, and folks who attended the coworking day.

Colleen Moselle from Coco shares why sometimes (ok most times) your biggest competitor could be your greatest asset.