Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

This Week is sponsored by…Syncaroo.

We’ll keep this short & sweet, you’ve got a lot to do.Β 

Syncaroo helps automate the most repetitive & tedious parts of promoting and filling flex workspaces.

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πŸŽ‰ Coworking celebrations.

πŸŽ‚ Huckletree celebrates 6 years!

Andrew Lynch recounts how 6 years ago he, Gabriela Hersham and a team of 5 launched the first Huckletree location in Shoreditch.

πŸ‘‰ Read this.

✊ Coworking impact.

πŸ““ New academic review of coworking impact in Europe’s peripheral and rural areas.

Mina Akhavan and Thomas Vogl co-authored a paper that aims to present a systematic literature review about the effects of coworking spaces located in peripheral and rural areas.

The paper itself does seem to be locked behind a academic-gate, but I’m hoping to get my hands on a public link, maybe through the Coworking Library.

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

πŸ€“ Coworking, creators and ad spend arbitrage.

Following a geeky challenge I shared, I elaborated on an interesting opportunity that flex workspaces should explore by looking into 3 apparently random and unconnected search engine trends.

In short I dig into how flex spaces could leverage niche but growing demand to cut through the noise and drop member acquisition costs.

πŸ‘‰ Read this.

πŸ•΅οΈβ€β™€οΈ What do London redditors think of office expenses?

Here’s an interesting reddit discussion about the costs-vs-benefits of office space in central London. In the 450+ thread replies, you can gleam interesting viewpoints from employees, business operators and freelancers.

They mention cybersecurity, hating the commute, being able to focus, coworking memberships and more. Definitely a wealth of ideas and possible pain points to address for humans in your neighborhoods.

πŸ‘‰ Read this.

πŸ‘©β€βš–οΈ 6 considerations for coworking member agreements

Freya Laskowski shares 6 considerations for inclusion into your coworking space’s service (or member) agreements.

The items covered vary, from deciding whether you are/can sublease or offering access as a service, to the levels and pricing and termination of service, to considering a code of conduct and thinking around mitigating risks and liabilities.

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πŸ’» Coworking technology.

☁️ Flex workspace franchise rolls out software co.

Serendipity Labs have rolled out a (wholly owned subsidiary) company called WorkplaceCloud. Through it they will license out their flex office management services tech to landlords.

The workspace management software market continues to heat up, both upmarket and down. Watch this space.

πŸ‘‰ Read this.

πŸ‡ΏπŸ‡¦ Booking app launches in South Africa.

Desana share that they’ve launched in South Africa with partners in both Cape Town and Johannesburg, but sharing a few fun facts about the country.

More fun facts? I was born in ‘Joburg’ and, on a completely unrelated note, the country has a thriving but completely different coworking sector that supports businesses through rolling blackouts and higher security set ups.

πŸ‘‰ Read this.

πŸ’° $4B invested into proptech cos in Q1.

The Real Deal shares that it’s been another record quarter for property technology (proptech) companies, up 41% from Q4/22 and up 31% from Q1/22.

The continued increase in funding could a really really good thing for folks managing property-related businesses, as competition and developers drive focus on supporting you and your business needs as quickly and cost-effectively as possible.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸ”» Denver coworking footprint shrunk by 8.7%

Metro Denver’s inventory of coworking space has decreased by 8.7%, or 244K SF, since before the pandemic, bringing the total to 2.6M SF across the region, according to a new analysis by CBRE.

But the firm does predict that 2022 will be a growth year for coworking in terms of occupancy and square-footage gains, as large companies look for flexibility in their return-to-office strategies.

(Soft paywall on article)

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ’Έ Coworking brand + private equity group raise cash to hit 500 locations.

33 Degrees, a global private equity group are investing in and partnering with THRIVE, an Atlanta-based coworking brand, to launch 500 purpose-driven coworking spaces within walkable neighborhoods across the US and Canada.

Will be interesting to see how 33 Degrees’ CRE-focussed portfolio companies will come into play to support the expansion of this network.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Paul Stanton and Jamie Russo discuss flex and proptech trends and themes on the Coworking Everything Podcast.

🎧 Listen to this.

πŸ“† Coworking events.

πŸ‡¬πŸ‡§ GCUC UK 2022 dates announced.

28 Sep: GCUC conference returns to the UK, taking place at the recently announced Convene at 22 Bishopsgate in London.

πŸ‘‰ Read this.

πŸ‡ͺπŸ‡Έ Coworking Spain 2022: The Challenges of Coworking and Co-living

Apr 26-27: 70% of this high-quality and curated content will be presented in English, and there will also be an in-person keynote from Igor from the Ukraine Coworking Association.

– Shared by Bernie

πŸ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 46, 2022

This week we see $1.1M deployed into more local communities, a milestone for coworking research, a save-the-date for EU coworking day 2023, Common Desk’s new service and more.

πŸ‘‰ Read this.

Week 44, 2022

Unreasonable hospitality, things we waste money on, flex 3.0, a new industry insights platform, two landlord + OG partnerships, and a metric all operators should track.

πŸ‘‰ Read this.

Week 43, 2022

This week we see the US gov. having a “coworking week”, flex demand growing faster than supply, the fallout from a price change, a look into franchising, a “workation” hotel, an operator-led VC fund, a pledge to provide hot showers to those who need them and more.

πŸ‘‰ Read this.

Week 42, 2022

This week we see 23 stories including a great video from Huckletree, 3 psych pricing techniques to boost sales, India expecting a 2.5x bump in seats leased this year, a new franchise, THE SQ launching outside the US and more.

πŸ‘‰ Read this.

Week 41, 2022

28 things you may have missed this week, including the return of Indyhall, Microsoft introducing “Places”, a look into the Portuguese market, multiple expansions announced, free gym as a perk, three interesting new datasets to explore and more.

πŸ‘‰ Read this.

Week 40, 2022

This week we see a free hub open for freelancers in Brooklyn, the results of the 2022 lead-gen survey, a large network rebrand, v2 of The Riveter, explore what operators need most from their software and more.

πŸ‘‰ Read this.

Week 39, 2022

This week we share a new tender opportunity in London, coworking hubs in apartment communities in SoCal, another round for asset-light flex operator, the conclusion of the mega UK merger, LinkedIn study confirms the power of weak ties, and a 46×46 mm access control unit.

πŸ‘‰ Read this.