Kate Cox shares the brand’s relaunch: Landmark Space has rebranded as Elementa Workspace, with new identity work from Manifest Group.

The new positioning, "Science at Work," centers on how the work environment shapes focus, energy and performance rather than just location and price. A full case study is coming soon.

So what: it’s a signal that flex operators may increasingly compete on environment and wellbeing, not just location and price.

Mantle and TR Property Investment Trust paid £6.47 million for the 26,000 sq ft ASC Building in Cambridge, bought from the BMW Pension Fund.

Guy Baker of Mantle says the deal takes the operator to nine centres at the gateway to the 650-acre Cambridge Airport estate. George Gay of TR Property Investment Trust sees secure income now plus future scope to reposition the space with a serviced office partner.

Shannon Burke just announced she’s left Managed. after two years and joined The Drayton as Chief Operating Officer.

The Drayton positions itself more like a private members club than a typical flex office, which she sees as a differentiator in a crowded market. The company has London growth plans underway and a new UK location coming soon.

Maggie O'Neill Business and Training Centre shares a sign they have outside their building offering virtual office addresses starting at £20/month.

While I do love a good sign, it’s the positioning of VOs for the local community "so you don’t have to put your home address on your business card" that I love. Well done Patrick Hemus, there are so many folks with home offices who would subscribe to VO products, who can then be invited to events and introduced to other members.