Week 25, 2022

This week we see why a VP disliked coworking, new stats from India, increased competition with landlords in Australia, an ask for support, and more.

This Week is sponsored by…IMMERSIVE 2022.

Join us at the GWA’s first-ever IMMERSIVE event which will be held on June 28-29 at Studio by Tishman Speyer in NYC.

(P.S. Hector will be speaking on the tech + daytime hospitality panel, and you can use code syncaroo50 for 50% off your ticket.)

👉 Check this out.

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🎉 Coworking celebrations.

🎂 DeskLodge turns 10!

Congrats Tom Ball and team!

👉 Read this.

✊ Coworking impact.

🇬🇧 Founder of coworking space in Nottingham asks for help

Starting and growing a coworking space and community is hard. You know it. Recently Jessica Berry asked for some support via LinkedIn for The Co-Working Clubhouse in what they describe is a make or break couple of months.

If you can, please do pop by and see if you can share or contribute, even if it’s just supportive words from fellow operators or professionals around the world.

👉 Read this.

📰 Coworking news & views.

🇿🇦 Why a VP of People disliked working from a coworking space

Nadia Vatalidis, who is a VP of People at Remote, shares why she was felt underwhelmed working from a coworking space in Johannesburg, South Africa.

Whilst it’s lovely to hear what folks like/love about coworking spaces, I find it’s always insightful to see why anyone doesn’t enjoy or benefit from the experience. Key factors that detracted from her working day: cost, rules around calls and access to private call space, distractions, traffic. Also interesting to read the many responses so far.

👉 Read this.

👩‍💼 For sales teams, remote work works.

Phil Kirschner shares an article by Jennifer Stanley and Julia McClatchy that digs into why remote sales is here to stay (spoiler: because it works, very very well).

Touting increased number of accounts reached (4x) and up to 50% more revenue generated, we may be seeing more sales professionals shifting to remote work.

As operators of spaces who could host these sales professionals, how can you take advantage of this opportunity? More phone booths, better acoustics, sales-friendly rooms/areas or floors?

👉 Read this.

🇦🇺 Competition heats up between landlords and coworking spaces.

Kate Jones shares that in Australia, coworking spaces and commercial office landlords are “battling it out” for the same sets of business. The latter are offering shorter leases, collaboration spaces and many have opened up their own flex brands. In response coworking spaces are lowering their rates to beat the lower prices offered by landlords on longer lease terms.

The piece also notes two interesting stats. According to Rubberdesk, vacancies rates dropped 5.2% at flex spaces across Australia in Q4/21, whilst national vacancy rates for commercial offices rose to 12.1% in the six months to Jan 2022.

👉 Read this.

🎯 What’s the most impactful form of advertising for coworking? Community.

Simone Franke dives into community-building and it’s impact on attracting new members for coworking spaces in this Q&A post.

– Shared by Helga

👉 Read this.

😃 The Future of Work and The Value of Close Proximity

Neil Usher highlights one of the major questions that are asked in coworking, which is “who is your coworking space for?”. The answer to this changes from person-to-person and it may seem like there is no clear and concise answer. However, we are able to figure out the importance of the spaces we have and how they are able to evolve to fit into today’s society.

– Shared by Talitha

👉 Read this.

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📈 Coworking data.

🇮🇳 Flex space footprint reaches 40M sqft and expected to grow to 75M sqft.

moneycontrol shares a summary of a joint report by Qdesq and JLL called ‘Indian Office market: Recalibrating with Flex’.

Other numbers include that over 90,200 flex seats were booked across the top 7 cities in 2021, a 2.5x year-on-year improvement from 12 months previously. The number of enquiries doubled over the same period, translating to over 214,000 seats booked via 15,000 leads.

👉 Read this.

🤝 Coworking market moves.

🇮🇳 Remote-first org signs up for multicity coworking access

Cactus Communications shared that they’ve signed up their full-time employees for WeWork access across major metro areas in India namely Mumbai, Bengaluru, Pune, Gurugram, Noida, and Hyderabad.

Just a reminder that many remote-ready organizations are actively working on, and signing multi-location (and sometimes multi-brand) deals to give their employees drop-in or longer-term access and choices of coworking spaces.

👉 Read this.

🆕 New workspace opens in Melbourne

Tashi Dorjee and Goldfields Group share that The Loft has officially opened in South Yarra.

From what I understand this is another space supported and run by JLL’s Flex team in partnership with the landlord.

👉 Read this.

🎙 Coworking conversations.

Mike LaRosa (Upflex) moderates a discussion between Dave Cairns (CBRE), Alex Morris (McKinsey & Company) and Sami Hero (Remo) around what the future of ‘The Office’ is in a remote world at the Running Remote conference.

🎧 Listen to this.

Jerry Alexander and Adam Blaskey chat about technology and flex space on the Commercial Property Investors podcast.

🎧 Listen to this.

Jamie Russo discusses coworking, self-storage and co-warehousing with Laura and Dave Fisher on the Everything Coworking podcast.

🎧 Listen to this.

Giovanni Palavicini and Jamie Russo chat with Mark Rose from Avison Young about using data to make real estate decisions on the Flex Uncensored podcast.

🎧 Listen to this.

📆 Coworking events.

🚀 Convo: Your Neighborhood as a Marketing Tool

June 24: Your surrounding community is a huge marketing tool for your space. How do you leverage it? Let’s chat about it. Join us for a free, informal, community conversation with fellow workspace operators and coworking pros.

👉 Read this.


Jun 28 & 29: The GWA Board of Directors is excited to host the first annual IMMERSIVE event; your behind-the-scenes opportunity to experience and engage with key players offering best-in-class hospitality in the flex space industry. As we venture into the third evolution of flex, it’s more important than ever to have a full picture of how

👉 Read this.

😃 Coworking Marketing Round Table

June 29th: Maybe for you, it seems everyone but you has their marketing act together. What tactic should you do next, first? How much should you be spending on marketing? Does advertising on Facebook or with Google work?

The London Coworking Assembly be doing a marketing round table to help address these. It’ll be a fast-paced curated discussion to tease out the confusion and blocks we all experience as we strive to communicate any product or service.

– Shared by Talitha

👉 Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 24, 2022

A shift in how space is found, a new coworking awards program, the future of space is flex, soft-landing with coworking in Venice, traditional expansions in US and NZ, could platforms be more supportive, and more. 

👉 Read this.

Week 23, 2022

Some topics we see this week: a coworking tragedy, gyms, two hotel + workspace moves, a look into Africa, a huge 4-day week trial, insights behind adapting a 90M sqft portfolio, $500B in value destruction and more.

👉 Read this.

Week 21, 2022

This week we explore a thought experiment, a hiring advantage, believing in community, HR teams doing viewings, acoustics, creators in London, big proptech rounds, M&A in Hong Kong, pouring millions into a hyperlocal economy, and more.

👉 Read this.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

👉 Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

👉 Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

👉 Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

👉 Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

👉 Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more. 

👉 Read this.

Week 14, 2022

This week we explored small-town coworking in Canada, crowdfunding to expand, a £1.4B drop in UK flex space, 2 more platform acquisitions, underdog city expansions and more.

👉 Read this.