Jackie Latragna shares that after 2 years as CMO of Pacific Workplaces, she’s stepping into a fractional marketing director role.

Already in her client list? BLANKSPACES and thinkspace!

Jackie Latragna, CMO at Pacific Workplaces, joins Kevin Whelan and Taylor Mason on the 2 Marketers and a Coworking Podcast to unpack her AI-forward approach to managing marketing for a multi-location coworking business, increasing wins by ~33% YoY while driving down cost per acquisition, even with a lean team.

WeWork announced the expansion of its Coworking Partner Network by adding more than 1,000 third-party locations across the U.S. and Canada, nearly one year after launching the program in October 2024.

The network now includes more than 600 national, regional and specialty coworking operators providing access to workspaces in more than 500 U.S. and Canadian markets, with partners including EXPANSIVE and Pacific Workplaces.

The expanded network is currently available to WeWork’s large enterprise members through the WeWork Workplace technology platform, building on the initial partnership with Vast Coworking Group which provided access to 75 locations in 50 markets. WeWork is investing more than $80 million in capital investments across its portfolio this year. For more information on the network, check out this interview we did back when this was announced last year.

Optix are hosting Jerome Change (BLANKSPACES) and Jackie Latragna (Pacific Workplaces) for a free 45-minute webinar – covering trends and topics operators need to keep in mind for 2025.