Week 24, 2022

A shift in how space is found, a new coworking awards program, the future of space is flex, soft-landing with coworking in Venice, traditional expansions in US and NZ, could platforms be more supportive, and more. 

This Week is sponsored by…Upflex.

Upflex have made it free for all space partners to sync live availability & bookings efficiently with them through Syncaroo.

Not listed on Upflex yet? You can sign up and auto-populate your listings through Syncaroo too.

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🎉 Coworking celebrations.

🥂 The Candy Factory turns 12!

👉 Read this.

🎂 HQKerry celebrates 6 years!

Ireland’s regional coworking network celebrate 6 years since opening their first hub.

👉 Read this.

✊ Coworking impact.

🏆 New coworking awards celebrate innovation

Tally Market have introduced The Tallys to award those who create spaces that people love to work from. Across six categories, the program aims to shine a light on those transforming the industry through sustainability, perks, community action, design and tech.

– Shared by jules

👉 Read this.

📰 Coworking news & views.

🕵️‍♀️ What if coworking spaces could be searched by experience or type of work?

John Preece from Hub Australia summarizes Dror Poleg‘s recent article called ‘Airbnb and the Abstraction of Location’.

Both the summary and the article are good reads that highlight how Airbnb changed how people booked trips by focussing on types of experiences first (before dates/locations/price) and Spotify changed how music was discovered through types or activities (as oppose to genres).

Makes us think how would, or could, workers pick workspaces other than proximity, price and amenities. From what I’m seeing with the aggregators and booking platforms in development, a lot of amazing teams are already experimenting with new ways of workspace discovery.

👉 Read this.

🔮 Prognosticating on the future of offices. Spoiler: it’s flex.

Peter Miscovich from JLL prognosticates on the future of offices and workspaces. It’s an interesting read about their new book, and what they’re seeing with regards to office leases, but this caught my eye:

“And this is where flex-work, coworking, workplace as a service, shorter-term leasing comes in. We are seeing some clients look to ownership for the longer term, in parallel with longer-term leasing. But then we’re seeing a lot of variability in terms of flexible leasing, shorter-term leasing, coworking, satellite offices. I think building owners, landlords and developers will have a very diverse landscape in the future.”

👉 Read this.

🛍 Are high-streets scarred or evolving into something better?

Freddie Fforde from Patch shares a retort to a recent article that made the case that physical retail was “permanently scarred” by the shift to WFH.

The point is made that yes, high streets (aka main streets) are changing around the world, but this couldbe a net-positive, as local economies shift from rows of the same shops and brands to something more neighborly, inclusive and supportive.

For a long time we’ve been watching as brands bring coworking spaces and other remote working hubs into the center of towns, villages and suburbs. With this stickier footfall, it could create a whole new kind of hyperlocal economy within these areas.

👉 Read this.

🎭 Venice offers digital nomads a soft-landing with coworking

“Launched in December 2021 by the Università Ca’ Foscari and the Fondazione di Venezia – a nonprofit group that protects Venice’s cultural heritage – Venywhere encourages location-independent workers to base themselves in the Italian city.”

Apart from a paid soft-landing service (sourcing SIM cards, setting up bank accounts, helping with visas, understanding local tax, public transport assistance, local recommendations and even viewing short-term apartments) the platform also offers members access to coworking spaces in contemporary art districts, 18th-century museums and a former Renaissance convent.

This also follows Italy introducing 1-year digital nomad visas for non-EU nationals. Great to see cities and their local organizations getting creative to help attract more remote workers.

👉 Read this.

👏 The shift in differentiating between amenities and experiences.

Jacob Bates, from JLL Flex, shares how the evolution of the workplace has moved competition between providers to put focus on the people first.

It’s an interesting take on how “v2.0” of Property Management is focussed on experience, engagement, wellness and new bundled services for the people using workspaces.

👉 Read this.

💸 Pay-per-click marketing tips for coworking spaces

andcards shares a guest post around leveraging paid ads (PPC in particular) to drive demand towards your coworking space. They share 7 tips from A/B testing, competitor analysis and customer research.

Please keep in mind that PPC campaigns can get very expensive very quickly if they’re not run with strict budgets and conversion tracking in place.

– Shared by Helga

👉 Read this.

📝 3 more takeaways from GCUC in Seattle

Barbara Sprenger from Deskworks shared her 3 key takeaways from the recent coworking even in Seattle as coworking grows in lots of directions.

They are that there’s a lot of room for different types of operators and business models; there’s a shift in power required between aggregators and space operators; and the conference program and attendees were wonderful.

👉 Read this.

🎤 Why the future of work is coworking.

Madlen Freudenberg shares why they believe that “The future of work is coworking. Coworking is the future of work.”

In short, coworking fulfills two basic human needs, is a driver of local development and fits nicely into the other megatrends of new work and connectivity.

👉 Read this.

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💻 Coworking technology.

📣 Wouldn’t it be nice if platforms made things easier for operators?

Katharine Chestnut shared a post on LinkedIn asking platforms like LiquidSpace, Upsuite, Deskpass, Peerspace and others about their plans to better support busy operators like herself.

After having to disappoint a potential customer due to having more apps and places to update than time, the point was made that there’s tech like Syncaroo that helps avoid these kinds of situations, if only platforms would let operators choose for themselves how to manage and automate their listings.

The comments are fascinating and other operators seem to agree, with Christy Alexander saying that the “juggling act gets heavy” and Taylor Sherbine noting that having “too much to update” was one of the reasons they decided not to use some platforms.

👉 Read this.

📼 What could life be like if we had the freedom to work from anywhere?

Flow dropped a new video sharing their vision for a world where people can coordinate their day around the things they have to do, rather than the places they need to be. It’s a superb video which highlights the many benefits of drop-in and on-demand access to coworking spaces.

👉 Read this.

🇬🇧 UK aggregator adds 500 new spaces

Harry Wilson-Hallberg shares that 500 new spaces have joined FlowSpace, bringing the total number of spaces to 1000.

This spike includes partnerships with The Office Group, Techspace, D&D restaurants, Second Home, Curzon Cinemas and several high-end event space providers including The Standard Hotel, Camm + Hooper and The Boathouse.

👉 Read this.

😎 Another platform adds ‘social’ element to desk booking.

Marley Fabisiewicz shares that spaceOS (a tenant experience app) have added a new feature called ‘Social Desk Booking’. In it, teams can see who else will be in the office at the same time when booking hot desks nearby.

As the lines blur between workspace management, hybrid team management, and booking aggregators, it’s interesting to see how many products are shifting towards adding social elements for the end-users of these platforms. ICYMI, YC-backed Café added something similar in w45/21.

👉 Read this.

📈 Coworking data.

💻 Digital and tech-orientated trends drive building products innovation.

Phil Kirschner shares a fascinating look into what is driving change in the “stubbornly analog” building products industry, following the dust of innovation that spread over the sector following WeWork‘s implosion in late 2019.

“My McKinsey & Company colleagues Jose and Brendan and others surveyed 500 executives in the building products sector about innovation. Their top three trends are digital or tech-oriented in nature, as are six of the top ten.”

👉 Read this.

🤩 Would you look at that data dashboard!

Andrew Farah shares a sneak peak at Density‘s new workspace analytics interface.

Although not strictly coworking-specific, there’s a LOT of data being collected and processed by workspaces, their tech and the buildings they’re based in, and I for one am excited about the kinds of dashboards, benchmarking and other data-led interfaces and tools we’ll see coming to the flex space market.

👉 Read this.

🇬🇧 3 questions about the current trajectory of flex in the UK

Douglas Green raises 3 questions about the current trajectory of flex footprint across the UK, focussing on how far can the sector go.

Their questions were whether we need to rethink the likely size of the sector, its impact on the Operator-led market; and whether it will be the catalyst for a recognised valuation formula for both managed and JV income.

👉 Read this.

🤝 Coworking market moves.

✍️ Dallas-based brand expands into Atlanta through traditional leases

Flip Howard shares that WorkSuites are bucking the trend of entering less-risky partnerships with landlords, by signing two traditional leases for their expansion into Atlanta.

On the point of why leases over management agreements, Candace Carlisle shared:

“I do leases when I’m 100% certain they are going to work, I do management agreements when I’m not 100% certain a location is going to work. But if I’m not 100% certain a location is going to work, there might be a bigger problem,” Howard said. “With these two slam-dunk locations” in Atlanta, “I only see a negative with a management agreement.”

👉 Read this.

🇳🇿 Brand expands into NZ through $10.5M purchase

Australian coworking brand WOTSO have acquired their first New Zealand property in Aukland. The 1,359 sqm (~ 14,628 sqft) property changed hands for NZ$10.5M (~6.57M USD), includes a basement car park and the space is set to open in early 2023.

In a time where a lot of space operators and office building owners are locking in on management agreements or other tenancy-based deals, it’s interesting to watch brands grow through the actual acquisition of office buildings.

👉 Read this.

🎙 Coworking conversations.

Will Burchfield from Colliers Americas chats with Mike LaRosa at Upflex about how hybrid working is creating new opportunities and solutions in the flexible workspace industry on the Flex Forward podcast.

🎧 Listen to this.

Sarah Travers, CEO of Workbar discusses why Flex Sells & coworking in the Metaverse with Jamie Russo and Giovanni Palavicini on the Flex Uncensored podcast.

🎧 Listen to this.

Bernie Mitchell and Paul Kirkbright talk about the South London Partnership‘s BIG (Business, Innovation & Growth) South London Programme on the Coworking Values podcast.

🎧 Listen to this.

Jamie Russo chats with Reuben Lau, a digital strategist, about Google Ads, SEO and SEM for coworking spaces on the Coworking Everything podcast.

🎧 Listen to this.

📆 Coworking events.

🤟 Convo: Your Neighborhood as a Marketing Tool

June 24: Your surrounding community is a huge marketing tool for your space. How do you leverage it?

👉 Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 25, 2022

This week we see why a VP disliked coworking, new stats from India, increased competition with landlords in Australia, an ask for support, and more.

👉 Read this.

Week 23, 2022

Some topics we see this week: a coworking tragedy, gyms, two hotel + workspace moves, a look into Africa, a huge 4-day week trial, insights behind adapting a 90M sqft portfolio, $500B in value destruction and more.

👉 Read this.

Week 21, 2022

This week we explore a thought experiment, a hiring advantage, believing in community, HR teams doing viewings, acoustics, creators in London, big proptech rounds, M&A in Hong Kong, pouring millions into a hyperlocal economy, and more.

👉 Read this.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

👉 Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

👉 Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

👉 Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

👉 Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

👉 Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more. 

👉 Read this.

Week 14, 2022

This week we explored small-town coworking in Canada, crowdfunding to expand, a £1.4B drop in UK flex space, 2 more platform acquisitions, underdog city expansions and more.

👉 Read this.