Week 9, 2025

Bryce Hill shares a passage from Kermit, noting that it really captures how they feel about the work they do – and what coworking is kinda all about.

"Yeah, well I’ve got a dream, too. But its about singing and dancing and making people happy. That’s the kind of dream that gets better the more people you share it with. And, well, I’ve found a whole bunch of friends who have the same dream. And… it kind of makes us like a family."

PS. We’re blessed to be able to keep singing and dancing and making people happy – with all of you, our TWIC family.

BubbaDesk, founder Lauren Perrett announced that their company has landed two of Australia’s three largest companies who will be providing their employees with access to their five childcare + coworking solution locations.

ICYMI: BubbaDesk and WOTSO recently partnered up to rapidly expand their network of childcare plus coworking hubs.

Michael Dubicki from Flex Engine shares why elevated blanket incentives are probably the wrong approach for 99% of spaces and brands. The alternative, use patterns in your data and double down on who truly gets your brand and ICPs.

Jamie Russo shares a masterclass from Leslie Bailey from Mavern Space on how to pre-sell a new coworking space by leveraging bonuses (or perks) instead of discounts.

Andrew Clough, CEO at The Brew, takes us for a walk (or sprint) down memory lane. In short we went from nobody knowing what "coworking" was, to now being backed by billionaires. The timeline he shares is side hustles renting empty desks (2010), major funding takes a sniff (2015), commoditization (2020), COVID, consolidation begins (2024), and then notes that a 5x market growth has been projected by 2034.

Andrew’s key takeaway shared? "Stay adaptive. The biggest opportunities come from constant change."

We’d double down on that with a small addition. "Stay adaptive, stay informed. TWIC.co IYKYK".

The team at iPostal1 Workspace shared 3 trends Giovanni Palavicini (newly the exec director of the Global Workspace Association) believes some coworking operators should keep an eye (or two) on.

The shortlist includes preparing for growing enterprise expansion, genuine care as a competitive advantage, and success through knowing ones self (and owning your own strategy).

Hotdesk and Virtuzone have partnered to launch the UAE All-Access Pass, a subscription service providing access to over 100 premium office spaces throughout the Emirates. Starting at AED299 (~$89) per month with an unlimited option at AED999 (~$272).

The idea of workspace booking and business formation consulting partnering isn’t new, but the fact they have created this product jointly is what is newsworthy. As workspace becomes more commoditized, we see many signals that joint ventures or co-created product offerings like this might very well be the start of more diversified, but stable revenue streams for operators and industry players such as booking apps.

Alberto from Archie highlights the key reasons why community managers are too often busy on operational tasks, and how that can be fixed – so they go back to focusing on their communities.

FR8 has converted a 54-room hotel into what they’re calling the world’s first combined hacker hotel, startup incubator, and research lab. The program covers flights, accommodation, and meals for a three-month summer residency without taking any equity from participants. Entirely operated by students and dropouts, the initiative aims to gather ambitious young technical talent to work on innovative projects in a collaborative environment.

Applications for the inaugural cohort are currently open on their site. But having seen a few incubator/investor plays from and around coworking spaces and their members – this is something worth watching.

Places of belonging can help dismantle our current loneliness epidemic. But there’s another side of belonging—a shadow side—that doesn’t lead to a healthy self or a healthy society. In fact, it does the exact opposite.

Morgan Ratcliffe, founder of a creative agency shares a take on his experience on embracing hybrid after evolving from a fully remote organization. The shift has enabled better project execution while maintaining flexibility for remote team members, creating an environment where people thrive when given autonomy in a supportive workplace. A key benefit has been dramatically improved video production capabilities, eliminating the need to rent external studio space in addition to personal mental health improvements from having a dedicated workspace outside their apartment, demonstrating both business and wellbeing advantages of the hybrid approach.

Want to show folks the benefits of working from your spaces? Ask your members for their stories, then ask if you can feature them in "a day in the life of a spacename member". Then give it to them to share.