Hotdesk and Virtuzone have partnered to launch the UAE All-Access Pass, a subscription service providing access to over 100 premium office spaces throughout the Emirates. Starting at AED299 (~$89) per month with an unlimited option at AED999 (~$272).

The idea of workspace booking and business formation consulting partnering isn’t new, but the fact they have created this product jointly is what is newsworthy. As workspace becomes more commoditized, we see many signals that joint ventures or co-created product offerings like this might very well be the start of more diversified, but stable revenue streams for operators and industry players such as booking apps.

Mohamed Khaled shares that Dubai-based Hotdesk, has expanded its network to over 2,000 locations across 73 countries and 380 cities worldwide since launching in 2021.

Beyond its booking platform, Hotdesk offers workspace management software for operators and hybrid work management solutions for businesses.

As the booking platform market matures, being able to continually drive supply (people who want flex space) towards demand (people who offer it) is going to become increasingly competitive. So Dubai-based Hotdesk grabbing the .com for the term could be an interesting move.

Although search volume for the term spiked in April 2004 and 2005 (according to Google Trends) there’s def an upward momentum over the last few years. Presents an opportunity to "brand" the word for the platform, but also for operators to increase SEO-focussed posts at the same time.

Booking platform Hotdesk has acquired YADO as it eyes global expansion.