Week 4, 2026

I recently came across a copy of the 40-page "Evolved Workspace Study" I put together in 2016 for the leadership at a leading UK property company. Out of an abundance of curiosity, the report shared by this decade-younger coworking geek were run through a bunch of LLMs to see how well the concepts and guidance has aged in the 10 years since.

It’s quite interesting just how many of the guidelines have now become table stakes for coworking brands all around the world. Five recommendations (namely moments of delight, provisioned flexibility, frictionless experiences, balancing focus and collaboration, and connectivity as hospitality) scored a 9.0+ for how well they aged, while one (about very specific tools) came in sub-7.0.

As to how best to prepare for 2036? You’re already reading the right newsletter, in my humble opinion.

We don’t often get to hear the inner thoughts from growth leaders, but when Carolina Nieves shared her learnings as a Head of Growth at PilotoMail, it resonated.

She shares that most operators are not resistant to new tech, they’re overwhelmed and often confused. While this is definitely true for coworking leaders needing to coordinate a tech stack that is often sprinting in opposite directions, it’s also true for your potential customers who are just as confused about the "different types of coworking options".

"When we lead with empathy instead of pressure, everything changes." Yeap!

If you’re trying to build something expansive, inclusive, and future-focused in your coworking space, it’s worth asking: Are we building community that reinforces sameness or community that invites growth?

Cat Johnson notes that the most powerful coworking communities don’t just make people feel like they belong, they help people elevate their work and their lives. You are social capital superchargers. You are force multipliers.

Before stepping into the world of startups (and coworking), David Walters spent a decade behind bars, "the kind that serve drinks and conversations." Just goes to show that the migration of great people from night time hospitality and into coworking isn’t something brand new, but a growing trend we’re happy to keep seeing.

In this Q&A piece for Coworks, Lauren Walker digs into the story behind Cintrifuse and how it’s all built with their local ecosystem in mind.

PS. I love the line "Operations is just hospitality with better software".

Burnout in coworking doesn’t stay in the back office, it spills into every part of the member journey, says Emily at Nexudus, who shares 5 tips for dealing with it.

Kate Dezarnaulds penned an interesting piece as the founder of WorkLife about a recent email she received regarding the WeWork Affiliate Network, and what this very strategic move could mean for other indie brands.

While Kate makes the case that this isn’t a moment to panic, "it is a moment to stop sleepwalking".

Further listening: This TWIC Discussion from 2024 with John Santora (CEO, WeWork), Anant Yardi (Founder, Yardi) and Jason Anderson (CEO, Vast) about the formation of this affiliate network. And this TWIC Discussion with Sam Rosen and William Sandford about the acquisition of Deskpass, Breather and Hubble.

A big part of that success? Coworking. Tara McCoy shares that Preferred Office Network and a team at JLL helped Colin Hughes’ team at TurboTax scale to 600 nationwide expert locations across the US.

Can’t wait to read a case study of how many of these locations were placed in/around coworking spaces, and how that whole process played out.

This Talemaker article by Taylor Mason dives into 9 categories of content marketing, including 30+ tactics, plus a look at how each one can drive ROI for coworking businesses.