This week we explore notes on F&B, $250K in support for LA fire victims, a form-filling extension, moves in both Malaysia and South Korea, a shift away from subscription-software and more.

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✊ Coworking impact.

🚒 Proptech firm commits $250k to LA fire response #

The team at Yardi have committed $250,000 to Direct Relief and World Central Kitchen – two non-profits are distributing fresh water, food, N95 masks, respirators and other supplies to those affected by the devastating blazes around Los Angeles.

👉 Read this.

🎉 Coworking celebrations.

🏆 2 coworking brands land in Franchise 500 rankings #

Two flex workspace franchises Office Evolution and Venture X have made Entrepreneur magazine’s 2025 Franchise 500 ranking.

Office Evolution came in at #439 and Venture X at #455 (up from #463 in 2024). Office Evolution was also named #1 in the Coworking Spaces category. Vast Coworking‘s other brand Intelligent Office placed at #436 last year.

👉 Read this.

📰 Coworking news & views.

🙈 Loading: Hide and seek promo vids? #

Lisa DuBois rewrote how to market house listings on instagram with her viral "hide and seek videos".

Will we start seeing hide and seek videos within coworking space marketing, or have you already made/seen great spins on this?

👉 Read this.

☕️ Notes from panel on F&B options for coworking businesses #

Suzanne Murdock shares some notes from her recent panel on how food and beverage services (F&B) are being integrated into coworking spaces across Europe. The conversation touched on integration challenges, the different in interactions, staffing considerations, focus balancing, diversifications opportunities and some challanges.

The panel included Carlos Gonçalves of Avila Workspaces Lisbon, Portugal; Eric Spongberg of Helio, Stockholm, Sweden & Tony Aleksandrov of Work Better, Sofia, Bulgaria.

👉 Read this.

🛍️ New coworking perk: Hassle-free ecommerce returns #

Bryce Hill shares that their Venture X + Office Evolution franchisee group have formed a partnership with Returned, a startup that helps enable drop-off returns.

The partnership gets members hassle-free returns for a growing roster of e-commerce brands. We always love seeing new kinds of member-benefits and perks being introduced into spaces.

👉 Read this.

☀️ Arizona gets even more small biz support #

Andre Whittington shares that Growth Partners Arizona (a non-profit dedicated to fostering economic growth & development) has partnered up with HUUB to launch a statewide platform to support small businesses.

Why is this in a coworking summary? HUUB is led by Jenny Poon, a coworking pioneer, having founded CO+HOOTS in Phoenix, Arizona in May 2010.

👉 Read this.

🇬🇧 Does London need a STATION F? #

Jeremy Bamberg expands on Harry Stebbing’s thoughts around creating a new tech campus like France’s STATION F. It follows a lively tweet debate, and the post highlights some way London could approach something similar, but in a very London-y way.

In short, it’d need scale, the right JV setups for dev/ops, the right capital partners, key anchors and a well-respected leader (the likes of Roxanne Varza, who is a powerhouse). The post already has 101 comments and 240+ reactions at time of posting, so this may have struck a note.

👉 Read this.

📔 A thorough guide for developing a coworking franchise #

Asen Stoyanchev from officernd shares a guide to help operators explore what it takes to build a thriving coworking space franchise model. This piece looks at initial evaluations, to developing your framework, outlining your legal setup and financial structure, how to support franchisees, runs over initial and ongoing training programs and even touches on on some pitfalls to avoid.

👉 Read this.

💤 Are you sleeping on these 5 marketing channels? #

The team at Optix share 5 marketing channels that are working for space operators in 2025. From Google Ads, to Local SEO, to online communities, neighborhood partnerships and referrals – any they missed that you’re having great success with? Let us know in a reply to the email version.

👉 Read this.

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💻 Coworking technology.

✅ Shift from subscriptions to guaranteed outcomes? #

Anthony Slumbers opines about whether it’s time for technology in (and around) our industry to shift beyond software and into solutions, asking "What if the future of PropTech wasn’t about software, but guaranteed outcomes?"

It’s an interesting idea to shift how both buyers and sellers of coworking or other proptech (property technology) could evolve from ‘everything is a subscription’ to being able to guarantee results like energy optimization, revenue growth, or other measurable metrics. We’re already seeing this in some parts of the industry, but could/should we see more of it?

👉 Read this.

🤖 5 predictions for AI in 2025 #

Francesco De Camilli from Uniti AI shares 5 predictions of where AI is headed in 2025. In short they’re expecting a shift from generalization to specialization, the rise of multimodal agents, agents that can use software (not just APIs), exponential improvements in reasoning, and that AI will have a role (or few) in every department.

👉 Read this.

🦾 New browser extension auto-fills CRD forms #

The team at PilotoMail just made their browser extension public, boasting a new feature allowing customers to auto-fill mailbox information into USPS Customer Registration Database forms. This time-saving function is touted to save operating teams 60-80% of the time it would take to manually enter mailbox details into forms while also improving accuracy and maintaining data security.

This browser extension joins others from firms like Syncaroo, that aim to make doing the boring tasks faster, easier, or more accurate. We expect to see more extensions enter the tech stack over the next year or so.

👉 Read this.

📈 Coworking data.

🇺🇸 New Jersey sees 20% flex space growth, and other US data-points #

Christine Wyckoff and Sandy Romero from Cushman & Wakefield share some interesting data re: their outlook for flex offices this year.

Notable data-points include that secondary and tertiary markets grew in 2024 (up 3.9% and 1.54% market share respectively); landlords leveraging flex to attract tenants; and how cities are being reimagined (and where flex offices fit into these new plans).

👉 Read this.

🇷🇴 Romanian firm sees 20% bump in revenue #

Coworking Europe share that aSpace have reported a 20% increase in revenue in 2024, reaching €1.59 million compared to €1.23 million in 2023. According to a press release, the firm is forecasting a 30% revenue growth in 2025, aiming to approach €1.9 million.

Digging deeper the firm reported 400 active contracts, 1/3 of whom have been with them for over 2 years, and that they’ve doubled the number of locations under management to 6.

👉 Read this.

🇬🇧 Big shifts in which flex providers are getting leases #

Paul Thomas shares some interesting shifts highlighted by recent CoStar data. We see a big move from the established brands to newer, high-end operators who are winning more and more deals.

For 2018 to 2022, flex leasing was going to Spaces (25%), WeWork (19%), Regus (16%), Instant Offices (13%), Orega (11%), X+Why (7%), Pure Offices (5%) and Gilbanks (4%).

Fast forward to 2023 and 2024: Cubo (33%), Orega (13%), IWG (13%), 2-Work (9%), Runway East (9%), Re-Defined (8%), Gilbanks (8%) and Wizu Workspace (7%).

👉 Read this.

🤝 Coworking market moves.

🇲🇾 Operator added 100k sqft of flex in Malaysia in 2024 #

Chris Edwards from The Flexi Group shares that group-member Common Ground have expanded their portfolio in Malaysia by approx. 100k sqft in 2024. About half of the expansion comes through their Enterprise Solutions products, where the firm manages space on behalf of multinational companies across Malaysia.

ICYMI #1: Chris shared notes about this product in the first edition of Undercurrents on Fractional Offices. ICYMI #2: The Flexi Group operates 45+ locations across 11 cities in the APAC region.

👉 Read this.

🇰🇷 Investor seeks exit of largest South Korean operator #

Coworking Europe reports that the VC firm backing South Korea’s largest coworking operator FastFive is seeking to exit their investment following its ongoing IPO postponement.

ICYMI: The firm was founded in 2015, operates 53 locations, mostly in/around Seoul, and raised around €10M (at a €26M valuation) in 2017. Leveraging that investment they scaled rapidly and hit a valuation of almost 10x that (€220M) by 2020, with plans for an imminent IPO.

The investor (TS Investment) is looking to exit their 8% position, and it should be noted that FastFive is still missing profitability, showing a €3.3M loss last year. I’m sensing we may be a taker here, especially as we enter the year of the coworking rollup.

👉 Read this.

🎙 Coworking conversations.

In this episode of the This Week in Coworking podcast, we bring together four industry experts—Carly Bedini (iQ Offices), Sam Shea (Liquidspace), Chiko Abengowe (Perfect Office), and Stormy McBride (GCUC) — to discuss the evolving landscape of coworking careers.

🎧 Listen to this.

In this episode of Coworking Out Loud, Cat Johnson shares the story of loss in a coworking space, how it brought the community together, and surfaced the deeper purpose of members.

🎧 Listen to this.

Bernie Mitchell and Claire Carpenter discuss one of small town coworking’s biggest challenges: balancing community and cashflow on the Coworking Values Podcast.

🎧 Listen to this.

Drake Rankin from Green Hive Spaces joins Liz Elam on the GCUC Podcast to chat about the transformative power of thoughtful space design, an unwavering passion for supporting everyday entrepreneurs and a unique look at space amenities.

🎧 Listen to this.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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