In a recent LinkedIn post, Phil Kirschner argued that most leaders misunderstand coworking as merely real estate flexibility and cost savings, instead of embracing the concept of "permeable coworking" - originally identified by JLL in 2016 and framed by Serendipity Labs as breaking down walls between "us" and "them" to create innovation opportunities.

He references examples including Michigan Central and Atlassian, emphasizing that leading companies should expand their "surface area of ideas" by leveraging shared workplace concepts to accelerate innovation.