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📰 Coworking news & views.
😤 Activist investor urges drastic moves from IWG #
In an open letter, Buckley Capital Management LLC, shared that shares in IWG are undervalued and that the firm should pursue a U.S. listing after a stock buy-back "when the company reaches 1x net debt/EBITDA".
👉 Read this.
🔥 Looking to sell your coworking space? Buyers are looking to buy. #
DenSwap‘s coworking marketplace is heating up as consolidation sees local players rolling up into to larger regional players.
Craig Baute shares that active buyers are looking in Los Angeles, Dallas, New York City region, and Denver. It’s especially hot for spaces over 10k sqft.
👉 Read this.
🎥 Coworking space marketing video takes on the monotone trend #
Is there a trend that we didn’t see yet? Maybe it just hasn’t hit our FYP on TikTok yet. Wizu, well known coworking space operator in the North of the UK published a hilarious video that shows off their space in the most monotone way possible.
We see a lot of spaces post photos of their locations online, and some do a video now and again. This brought a chuckle to many that enjoyed the way they hopped onto a quirky social media trend – even if we didn’t know it was a trend yet. Will we see more spaces follow their lead?
👉 Read this.
🪩 This club has everything…including coworking #
Have you heard of the hottest club in San Francisco? Shack15 calls itself the "port of entry to Silicon Valley". It’s a 51k sqft space in the city’s iconic Ferry Building. They have a no-interview policy for members, but it’s a space that requires member referral and seems to be pretty selective as to who makes up it’s 2,000 or so members. The operators heavily program the space with a wide variety of VC oriented and social events.
What’s so interesting is that while this piece described the location as a club with coworking, when you read the description of the space it actually seems to be more of a coworking with just a ton of programming, which while not innovative, appears to be done in your typical over the top San Francisco VC fashion.
👉 Read this.
🤔 Why this head of marketing chooses not to work from home #
Maintaining a healthy work-life balance is crucial, and working from home can blur those lines. Intentionally separating your workspace from your home can improve your productivity, focus, and overall well-being. See why Anthony Gerhart, Director of Marketing at Lucid Private Offices, shares why he chooses to go into an office setting, even given the option of working from home (or anywhere else).
Yes, Anthony works for a workspace provider. But we all know that given the choice, we’d "sometimes" work from anywhere else. The points shared are worth noting, and honing in on in your own marketing messages too.
👉 Read this.
📝 A scorecard for companies taking coworking tours #
Michael Dubicki from Flex Engine shares a checklist-style scorecard for people doing flex space tours or viewings. Worth checking to see how you’d score.
(And Michael, I’d recommend making a simpler printable version that won’t empty 3 color cartridges hehe)
👉 Read this.
↔ Strategies for scaling your coworking business #
OfficeRnD share some strategies for scaling your coworking business and managing multiple locations. The post includes tips on assessment, operations, growth, and more.
👉 Read this.
🏢 If you build it, they won’t necessarily come. #
Profluent LinkedIn poster, Dave Cairns, recently said the quiet part outloud. Employees just aren’t adopting usage of coworking – even when their employers are providing them access to various membership options and booking tools.
Some of us here at TWIC see first hand this reality as aggregators work hard to not only sell companies on the importance of providing access to flexible workspaces, but also have to then convince said employees to use the spaces they are being given access to. Many companies simply switch the service "on" but fall short in the area of change management where they need to show their people the WHY behind the who, what and where.
👉 Read this.
🔥 Hot take on the business fundamentals of office investments #
While we often focus on coworking, it’s impossible to not acknowledge it’s component in the overall shift in rapidly changing business fundamentals of office investments. Charlie Morris shares his hot take (along with some impressive talking points) on how the overall office market is changing.
What he shares tracks with a lot of what we see in TWIC as it relates to buildings adopting new software solutions to deliver space-as-a-service and more operators taking on management agreements rather than leasing of space.
👉 Read this.
💼 Know how we keep saying about the best coworking hires? #
They come through coworking intros! Here’s how Chauntelle Lewis joined TownSq after a series of serendipitous coworking interactions with people like AJ Haast, Bernie J Mitchell, Tony Bacigalupo and Lucie Merkl.
(PS. Hiring? Patron Brands can share open roles with the 3000+ industry professionals who engage with This Week In Coworking newsletters each and every week. Just imagine who they could be introducing you to.)
👉 Read this.
🇬🇧 British Land starts splitting out Workspace brand #
Claire-Louise Taylor shares that the firm has started running British Land Workspace as it’s own brand (at least on LinkedIn). Why this matters? We believe it shows that one of the UK’s largest property development and investment firms is betting long on workspaces.
👉 Read this.
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💻 Coworking technology.
🔐 WPA-2 vs WPA-2 Enterprise for securing WiFi in flex spaces #
The team at essensys share why WPA-2 alone isn’t enough for multi-tenant workspace, and what the key differences between it and WPA-2 Enterprise.
👉 Read this.
🗓️ Platform adds attendance-based auto desk booking #
You might know Nexudus as a coworking management platform, but they’ve recently rolled out a dynamic desk booking based on employees’ attendance signalling (ie if they are working from home for the day).
We continue to see more and more coworking space management platforms adding in and experimenting with a variety of features and functions to support hybrid work needs.
👉 Read this.
🤠 Platform selected to power 1.4M sqft portfolio #
Josh Freed, CEO of Proximity announced that the company has recently been chosen by a real estate portfolio covering 1.4M sqft to enhance tenant utilization of conference rooms, across the entire portfolio. The platform will power visitor management, access control integrations, occupancy verification, room scheduling tablets, air quality sensors and booking.
We’re seeing more and more traditional CRE owners look for solutions to manage and deliver space on a fractional basis, rather than leasing to third party operators. Congrats to the Proximity team on this big win.
👉 Read this.
🧮 Platform extends or rebrands dynamic pricing module #
Christmas Marquez-Correa shares that Flexspace.ai are introducing SmartPricing. The system uses AI to expand their dynamic pricing engine to automatically set and adjust pricing based on real-time demand, occupancy rates, peak traffic, booking terms and other factors.
👉 Read this.
📈 Coworking data.
📊 In most top cities, coworking costs less than half of leases #
Coworking Cafe recently published data analyzed from 102 cities, comparing the annual cost of dedicated desks for a team of 10 employees to the average cost of 2000 sqft of office space. What they found was that in 97% of the cities analyzed, coworking is more affordable than office leasing, with 17 of the top 20 cities showing a coworking membership priced at less than half the average office lease cost.
California dominated the top of the list with 9 cities in the top 20. In Silicon Valley locations, subscriptions came in at less than half the cost of an office lease – even though several cities in the region have some of the highest dedicated desk prices in the nation. On the opposite coast, the Northeastern region is represented by Boston in fourth place and NYC in 17th, offering 64.2% and 50.2% discounts on coworking subscriptions compared to office leases.
👉 Read this.
🇦🇺 Australia operator posts record revenue #
Not many flexible workspace operators are publicly held companies. So the few that are provide us great insight into the numbers of space ownership and management. WOTSO Flex Space parent company posted a record $47.9 M in revenue. Beyond that, they lowered debt and increased revenue per desk by 3%. Overall rental income increased by 8% with an average portfolio occupancy rate of 98%.
One of the secrets behind all these positive numbers (not to mention a posted profit)? The fact that WOTSO owns the 16 buildings in their portfolio.
👉 Read this.
🏆 Who knocked NYC from their top coworking position? #
DFW’s coworking inventory increased by 5% in Q2 2024 – surpassing Manhattan in number of coworking spaces for the first time – and is now the second-leading market in the nation, closely behind Los Angeles.
As part of other data complied and published by Coworking Cafe, the Dallas-Ft. Worth market has knocked NYC out of 2nd place for highest number of flex workspace/coworking spaces with a total count of 271 locations. LA (barely) held onto the #1 spot with 279 locations. NYC still remains #1 in total square feet of flexible workspace at over 11 million – more than double the footprint of DFW location.
Bisnow reports that a driver of this growth is development within DFW’s desirable suburban communities, where coworking operators are bringing the office to the employees versus the other way around. Nadim Ahmed, Venture X franchise owner in Dallas-Fort Worth weighs in.
👉 Read this.
🤝 Coworking market moves.
🇪🇺 Membership club offering fitness, cafe + coworking expands #
Belgium based membership club, Aspira, opened a new location in downtown Brussels. Growing their footprint of exclusive clubs that are dedicated to sports and wellbeing. The brand has additional locations in Berlin, Hamburg, Hannover and Milan.
Led by brands like Soho House, Equinox and LifeTime, lifestyle clubs are a fast growing segment in CRE as the chase for people’s time spent in spaces are melding multiple uses into one location.
👉 Read this.
🇺🇸 Office Evolution expands footprint in St. Louis area #
Office Evolution franchise owners Jon & Mary Jonz opened their second location in the St. Louis area, in Creve Coeur, expanding the number of businesses they can support to around 300. The new location will offer 50ish offices across 14k sqft.
👉 Read this.
🇬🇧 UK network lands 12th location through 20yr man. agreement #
Coworking Europe shares news about Runway East securing their 12th location. The firm signed a 20 year management agreement to run 12k sqft with Peer Group plc.
👉 Read this.
🎤 Coworking operator adds event venues to their offering #
Puerto Rico based Piloto 151 announced the launch of Piloto Venues, a new location dedicated to hosting meetings and events. Offering five different "salons" and one larger lounge/reception space, customers can book one, several or the entire location for their next event, meeting or offsite.
We’re seeing a ton of collision between flexible workspace and event spaces. As more and more companies look for places to host gatherings and provide space for workers to be productive while on the go, the lines between coworking and events continues to blur.
👉 Read this.
🎙 Coworking conversations.
In this episode of The Royal Institution of Chartered Surveyors Podcast, Will Kinnear MRICS (HEWN) joins Nadia de Klerk MRICS (Turner & Townsend) to explore the latest trends in the commercial property sector, with particular focus on trends in workplace flexibility, occupier preferences and ESG initiatives.
Marketing expert, author, and educator Mark Schaefer joins Bernie Mitchell on the Coworking Values Podcast. They discuss how micro and small businesses, including coworking spaces, can harness the power of community to be seen, build trust, and create lasting connections.