This week, we explore 9 click-worthy news and views items, 5 tech-related links, 6 market moves, 6 discussions, one impact-making story, new industry events and jobs, plus a whole list of AMAZING coworking people.

Since February 2022, we’ve highlighted over 3,000 of you inspiring coworking leaders in these newsletters.

Today, we’re releasing the list of everyone who has been mentioned more than four times. 

This is our first step in highlighting and connecting more of you, your stories, and your personal brands – brands that can span multiple companies, projects, or initiatives throughout your careers. 

👉 Check out these Coworking People

PS. Please share links from anyone who isn’t aren’t mentioned enough.

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🎉 Coworking impact

🖍️ What started as a scribble… #

Lauren Perrett shares that Bubbadesk will be expanding into 9 locations across NSW and the ACT by the end of 2025 – with 5 more sites on the way.

We need more coworking spaces with onsite childcare. Go Bubbadesk go!

👉 Read this.

📰 Coworking news & views.

💳 Snack deductions out. Tech spend depreciations in. #

Michael Przytula at Accenture shares an interest change packed deep inside that big tax and spending bill the US just passed. He outlines that after Jan 1st, meals and snacks for employees will no longer be tax deductible (a possible marketing opportunity for those of you who offer meals and snacks bundled into your prices?).

But to replace those tasty deductions, the same bill allows firms to "fully depreciate many of your workspace tech investments in the first year".

Will this affect whether/when you’ll implement booking panels, conferencing setups, signage, sensors, access control and other tech?

This is NOT tax advice, but something worth investigating with your accountant, CFO or professional and accredited advisors.

👉 Read this.

🚂 Italian rail operator adds coworking into their €100B plan #

Jean-Yves Huwart shares how Italian rail operator FS has earmarked €100 billion in its 2025–2029 Strategic Plan to revitalize infrastructure and urban hubs, including small-town stations, by introducing shared amenities like coworking spaces into historic sites.

👉 Read this.

🎓 Everyone loves a good (coworking) graduation story… #

Tom Ball from DeskLodge shares one of their members’ journey from a ‘temporary home’ 10 years ago, to growing to take 7k sqft, before now graduating to their own leased space.

It stinks to lose such a big 100ish desk client – but celebrating graduations from your space is a fantastic community-building moment, plus a superb marketing campaign for how successful companies grow in your space (85+ engagements and counting on this post).

👉 Read this.

🛍️ How 2 operators are turning web traffic into revenue #

OfficeRnD share a recap of their recent webinar where Rebekah Murphy (Hub Australia) and Kendra Overall (ko&co workhub) discussed boosting coworking bookings with e-commerce tactics, storytelling, and data-driven marketing tips with Elena Pundjeva.

👉 Read this.

🧡 On building authentic connections in a village-style space #

Community comes first at Fento Coworking, a workspace nestled in Vigo, Spain. Co-founder, Cristina González Fernández, talks to The Inclusive Coworker, Lucy McInally, about her journey of building a coworking space from the ground up, how Fento integrates with its local environment, and the key to nurturing a genuine sense of community.

👉 Read this.

🇹🇭 Long-stay digital nomad visa attracts 35k applicants in 1st year #

The Destination Thailand Visa is a long-stay scheme introduced a year ago to lure digital nomads and revive Thailand’s post-pandemic economy.

According to official figures, the programme has attracted 35k applicants to become long-stay visitors, reshaping whole communities that were once geared for mainly tourists – clustering instead around coworking spaces, Thai boxing gyms, wellness centres and local cafes.

👉 Read this.

🤷‍♂️ What’s driving day pass pricing disparity? #

Proptech recruiter Bradley Bartlett shares an interesting experience they had booking a coworking space in Nottingham for a day. Ignoring that neither options he explored offered ecommerce or other booking mechanisms, they both had very different day pass pricing: £50+VAT vs £15.

In the comments folks share why this may be the case.

👉 Read this.

🏆 From gym to multi-award-winning coworking hub in 7 weeks #

Georgi Aleksiev from Cobot interviewed Selina Schröter from werkhain.

They explore questions of transformation, creativity, community, and how the team (alongside founder Manuel Leucht) converted a former gym into an multi-award-winning coworking hub in just seven weeks. The space, inspired by Berlin’s club culture and driven by inclusivity and design, challenges conventional coworking design norms.

👉 Read this.

🏨 Wait, are hotels now borrowing from coworking?! #

In what may feel like an UNO reverse card in this newsletter, Ashleigh Mackinnon shares some examples of how hoteliers like Marriot, Hilton and others are increasingly taking pages out of coworking’s playbook to meet travellers needs for workspace, community and addons.

👉 Read this.

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💻 Coworking technology.

🍫 How the fudge does one person manage 3 locations? #

Adam Hyman shares how they achieve good attendance, revenu and new signups across 3 KoWorks locations as the founder, and only employee.

Amazing to see how leveraging good planning, and tooling from their management platform Optix, a single person is able to support 800+ members.

👉 Read this.

🧑‍💻 Ready for AI SEO? What about AI browsers!? #

We’ve covered AI SEO a bit in these newsletters recently, as operators race to make sure they’re discoverable and bookable through AI search engines.But Daniel Paulino shares another layer to this puzzle: AI Browsers.

With the introduction of browsers like Dia, Perplexity’s Comet and OpenAI’s hinted browsers – users can chat or request actions against specific browsers. Daniels hits the example home by asking a browser to compare open airbnb tabs in real-time, and highlights the impact for multifamily.

Know what else may be compared, assessed and booked via AI browsers? Your spaces. Your web and aggregator content is back in the priority todo list.

👉 Read this.

📓 Can you take a page out of big consulting playbooks? #

Hector Kolonas digs into how the Big Three (MBB) and Big Four consulting firms have been providing their customers with a product called "Managed Services" since around 2009.

He goes further to explore how Syncaroo‘s versions of managed services, stacked with coworking experience, are supporting flex space businesses tackle tech challenges as they grow.

👉 Read this.

💰 Island’s ~$14k ChatGPT sales experiment #

Robin de Thiersant from environmentally-friendly furniture firm Work With Island shared how their experimentation in optimizing for AEO (ie SEO for AI results) led to their first unassisted ChatGPT-to-Shopify transaction for a smooth €12k.

Now why am I sharing how a furniture provider is seeing success in optimizing for AI search? You know who searches for furniture? Yeap, you do. So if you can see that use-case converting, you can be sure your members are also asking AI about coworking spaces nearby them. Are you ready to convert that demand when it lands?

👉 Read this.

📲 Do you really need another app for that? #

The team at NCG shared some takeaways from their recent joint panel, addressing the debate around when tech truly enables, and when it just gets in the way.

Key points were that app engagements are often lower than expected, tech should facilitate (not just be a gimmick), operators should avoid app fatigue, and that data should drive improvements (not just reporting).

👉 Read this.

📈 Coworking data.

No Entries Found (29/2025)

🤝 Coworking market moves.

🇺🇸 Lucid expands with new Texas location #

Lucid Private Offices announced their new Grapevine / Coppell location, a workspace surrounded by the resort-style amenities of Silverlake Crossings.

👉 Read this.

🇦🇺 TSL acquired by Scalare Partners #

Bradley Delamare shares that Tank Stream Labs has been acquired by ASX-listed tech firm Scalare Partners.

The firm has operated for over 12 years now, and now manages 20k sqm of office space across 3 states.

ICYMI: This will make TSL the second coworking space in Australia to be owned by a listed firm, joining WOTSO.

👉 Read this.

🇸🇬 JustCo zigs towards no-frills offering & checkouts #

Andre Chong shares that JustCo have introduced a fantastic marketing campaign, and DIY-booking flow, called The Boring Office: "No barista. No nap pods. No kombucha on tap. Just a clean, private office that works, the way you need it to."

While I wouldn’t agree that they’re "the first brand to make coworking offices bookable online", its fascinating to see them zig towards a no-frills offering while others zag towards more premium offerings. Also love how internal window-less units are promoted as ‘more private’, very clever.

👉 Read this.

🇸🇪 Swedish operator exits corp restructuring process #

CONVENDUM has shared that they’ve officially exited their court-supervised corporate restructuring process.

The results? The firm’s CEO Håkan Jeppsson shared they achieved a cost reduction of 30%, while maintaining revenue levels. Also, 75% of their nearly €43.4M in debt was written off, and landlords who saw contracts terminated early were compensated with approx. €6.2M.

👉 Read this.

🇬🇧 UK operator opens 3 floors for large-team flex #

Jake Stoddart shares that Elise by Spacemade will take 3 floors at 10 St Bride Street, offering a premium and more flexible alternative to traditional leases for mature/larger orgs.

This will be the brand’s largest single Central London location to date.

👉 Read this.

🇬🇧 ARC Club launches new club hub #

Hannah Philp shares that ARC Club‘s new Stratford location is now open on the ground floor of Unite Students’ iconic 180 Stratford building.

👉 Read this.

🎙 Coworking conversations.

Cameron MacRae from Bottle Rocket Search joins Alex Young to discuss all things work, hiring, and how to know if a job is actually right for you, on the Work In Progress series of the Favourite Positions podcast.

🎧 Listen to this.

Heather Crowell and Britni Ackrivo from Gregory FCA host essensys‘ Kurt Patrick on the PlotLines podcast to discuss what’s fuelling the next chapter of coworking growth, and where the right tech plays it’s part to driving a higher ROI.

🎧 Listen to this.

Anne-Marie Murphy and Graham Clarke discuss what community actually looks like in different coworking spaces on Baseworx‘ Flex that Worx podcast.

🎧 Listen to this.

Tashi Dorjee, Head of Flex at JLL and Charlotte Stratton, Head of Leasing and Asset Management at Lendlease explore "elastic buildings", how human-centric design transforms the daily work experience and discuss emerging trends shaping the future of adaptable office environments

🎧 Listen to this.

Tashi Dorjee breaks down the essential costs and critical factors asset owners and operators need to consider in the crucial 6 months before opening a coworking business.

🎧 Listen to this.

In this host-only episode of Flex Uncensored, Jamie Russo and Giovanni Palavicini catch up on what’s happening across the flex space landscape – from emerging product types to the mystery of Peerspace algorithms, industry mergers, the rise of co-warehousing, and why your meeting room pricing strategy might be off.

🎧 Listen to this.

🏷️ Coworking Marketplace

🇺🇸 For Sale: Coworking Business in Denver, Colorado.

Single location. Breaking-even.
Asking price: $175k. 

👉 Request more info.

Thinking of selling your coworking space? 
Register here for seller support.

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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