Hotdesk and Virtuzone have partnered to launch the UAE All-Access Pass, a subscription service providing access to over 100 premium office spaces throughout the Emirates. Starting at AED299 (~$89) per month with an unlimited option at AED999 (~$272).

The idea of workspace booking and business formation consulting partnering isn't new, but the fact they have created this product jointly is what is newsworthy. As workspace becomes more commoditized, we see many signals that joint ventures or co-created product offerings like this might very well be the start of more diversified, but stable revenue streams for operators and industry players such as booking apps.