As the booking platform market matures, being able to continually drive supply (people who want flex space) towards demand (people who offer it) is going to become increasingly competitive. So Dubai-based Hotdesk grabbing the .com for the term could be an interesting move.

Although search volume for the term spiked in April 2004 and 2005 (according to Google Trends) there's def an upward momentum over the last few years. Presents an opportunity to "brand" the word for the platform, but also for operators to increase SEO-focussed posts at the same time.