Sarah Travers

Sarah Travers shares why "how many locations do you have?" is probably one of the worst ways to start a conversation with any coworking leader.

Sarah goes on to share why utilization, and repeat utilization in particular, are far better scorecards of how a coworking business is doing.

Adam Moss shares that Workbar are closing their downtown Worcester location, with Sarah Travers telling MassLive the decision (that was not taken lightly) was to focus on the company’s other locations.

Sarah Travers shares that the 12th Workbar location will be a 10k sqft space at 50th Church St, in Harvard Square, Boston – an area that’s no stranger to coworking offerings.

Sarah Travers delivers another (gold) nugget of insight, sharing that at Workbar around 20% of their members use the built-in perk of being able to work from any of their locations. What’s most interesting is that this is up 25% year-over-year.

Sarah also breaks down what this could tell us about how many people are picking where, when and how they work.

Sarah Travers shared that it actually means that you’ve probably been wrong, publicly… a lot.

Sarah also shares two calls she got wrong (skipping the front desk and going all in on the metaverse), and why as a coworking leader it’s so important, and fun, to share the failed experiments. Check the comments for other fun failed coworking experiments.

PS. Don’t be so hard on yourself Sarah, another CEO went so all-in that they renamed their business and deployed $70B into that business unit.