Strengthening our commitment to you, and your profit margin.
iWorkSpaceMail with iPostal1 is excited to share two updates as we continue to grow and evolve our focus on the coworking industry.
- Our iWorkSpaceMail integration via Syncaroo is now available for partners using Deskworks and OfficeRnD.
- Introducing iPostal1 Workspace as our new combined brand as we continue to enable more coworking profitability.
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✊ Coworking impact.
🏃♀️ Australian firm joins cancer fundraising challenge #
Jessie Glew from WOTSO shares that 150 of their members and team are taking The Kid’s Cancer Project Better Challenge, committing to walk, run or ride 90 kilometers for the 90 kids diagnosed with Cancer every month. Their goal is to raise over AU$20k.
_Who wants to work on making challenges like this even more impactful through some friendly inter-coworking competition? _
👉 Read this.
📰 Coworking news & views.
🏴☠️ How to spot invalid clicks on your Google Ads #
While it might sound like something out of a movie, there’s an ominous side to Google Ads—one where your budget can be intentionally or inadvertently burnt out by invalid clicks. It’s called “click fraud,” and if you’re not seeing results from your coworking space’s Google Ads campaigns, it might be the reason.
While this might sound farfetched, it’s a real problem: research has found that 11% of search ad clicks are fraudulent or invalid. In this article, Reuben Lau from Spacefully share what click fraud is, how to identify it and prevent it, and what to do if it happens to you.
👉 Read this.
🇨🇦 Canadian government starting it’s coworking era? #
Jesse Sharratt of LAUFT workspaces announced the first contract with the Government of Canada to provide upwards of 10,000 government employees with access to space-as-a-service by the end of 2024.
This follows a growing shift from governments dipping their toes, budgets and thousands of employees into coworking and flex spaces.
👉 Read this.
📝 The 3 horizons model for turning luck into strategy #
Keke Patissier from Koho.ai describes the Three Horizons Model, and how flex space operators can leverage the framework to build strategies.
👉 Read this.
🛍️ Retail’s pivot to coworking #
Retail and coworking are not new partners, but it used to be the retailers that were adding coworking. Now, it looks like coworking brands has shifted to take over the stores that were being abandoned.
The Guardian provides a great snapshot of how retail is pivoting and provides a nice shoutout to Patch.
👉 Read this.
💳 How do deal with “friendly fraud” #
Christy Alexander from WorkSmart shares some excellent tips for how you (or your members) can deal with "friendly fraud" – the annoyingly frequent situation where you’ve provided a product or service, and then someone disputes the charge claiming they never received it.
👉 Read this.
🇬🇧 All flex roads lead to…London?! #
Jamie Hodari, CEO of Industrious, lays out a well presented argument as to why London is the undisputed center of the global flex real estate industry.
In short: there was first a focus on hyperlocal growth and dominance by flex operators, and then there’s a large pool of global businesses that can (and do) experiment with flex office solutions.
👉 Read this.
📦 Flex logistics & cowarehousing brand showcase new services #
Tyler Scriven shares that Saltbox have launched their new website, and it’s not only nice to look out but outlines a wide variety of offerings they provide customers. From content creation, to labor support, to logistics, and custom shipping software (and bulk discounts), Saltbox is leaning deep into supporting ecommerce and related businesses.
As the consumption of workspace heads more and more towards on-demand usage, it’s exciting to see the evolution of shared spaces from just serviced offices, and further into all sorts of auxiliary services for ecommerce, pharma, biotech, therapy and more niches.
👉 Read this.
📧 10 coworking-specific ways to build your email list #
Looking to build up your email list? Good call. It’s a top-tier marketing channel—especially when it comes to filling flex offices. But if you’re wondering how exactly you can build up an email list, maybe even from zero, then good news…. Taylor from talemaker shares 10 coworking-specific ways to build up your mailing list.
👉 Read this.
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💻 Coworking technology.
🆕 New software solution officially launches for public purchase #
Nicholas McMillen, founder of Hive Coworking in Kansas City, MO has announced that their new coworking space management solution called Deskie has now launched for public purchase.
The platform was built after the team struggled to find to find the perfect software solution for running their space, and was built internally over the last 9 months.
👉 Read this.
🤨 What the f are managed integrations? #
Syncaroo introduce the concept of "managed integrations" and why they’re increasingly popular within and around coworking businesses.
In short: these integrations aren’t built, or monitored, by either of the connected platforms or systems, but are instead actively managed by teams dedicated to keeping data moving, and businesses ticking.
👉 Read this.
🤝 Coworking market moves.
🚘 Peckham Levels goes into admin, with Trampery stepping in #
The Peckam Levels project turned a former multi-storey carpark into a thriving destination for culture, creativity and affordable workspace. Unfortunately the org running the project has gone into sudden administration, and the landlord (Southwark council) has appointed a new manager, London OG operator, The Trampery.
👉 Read this.
🚗 Buy a car…get free coworking? #
Located in Madrid, the largest CUPRA dealership has also opened their very own coworking space. This is the latest of a few CUPRA have opened, including one in Paris.
We’re seeing many companies – especially retailers or service providers – offer various flex workspace options that are either free or come as a benefit of purchase. From Saks to IKEA, Starbucks and IHOP, there’s a lot of interesting new experiments in play right now.
👉 Read this.
🎙 Coworking conversations.
Michelle Kok joins Bernie Mitchell on the Coworking Values Podcast to chat about the hotelification of workspaces, and beyond.
Tom Bruister joins the Flex Uncensored podcast, and shares his journey from WeWork to his current role as the Chief Revenue Officer at LiquidSpace.
Mark Fornasiero, co-founder of ACE Coworking in Oakville, joins Jamie Russo on the Everything Coworking podcast and shares his unexpected journey from the trading floor to coworking.
John Wallace, CEO at Workbox, joins Liz Elam on the GCUC Podcast and shares his professional journey and how their brand differentiates themselves through a combination of a focussed approach and a commitment to sustainability.