ThisWeekIn Coworking

Week 44, 2022

Unreasonable hospitality, things we waste money on, flex 3.0, a new industry insights platform, two landlord + OG partnerships, and a metric all operators should track.

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๐ŸŽ‰ Coworking celebrations.

โœŒ๏ธ Groundwork opened its second location in Fall River this week! #

๐Ÿ‘‰ Read this.

๐ŸŽ‚ Convene turned 13! #

Congrats to Ryan Simonetti and the whole Convene team.

๐Ÿ‘‰ Read this.

โœŠ Coworking impact.

๐Ÿคฉ How a coworking space aims to spark community revitalization #

WTHR news features an inspiring story from Indianapolis where a coworking space called P30 has opened in an area known for violent crime and closed factories, to help revitalize the area.

“There’s a lot of residents that’s in this community that’s in survival mode in which a lot of the negative thoughts about the far eastside community is pertaining to the lack of resources that have been basically stripped away through some of the businesses that have shut down through the years previously, and they just kind of left it desolate,โ€ said Tamisse Cross, adding that they โ€œwant to change the narrative of the far east side together. It’s a lot of good work that have been happening here. It’s just been overlooked because of the violence.”

๐Ÿ‘‰ Read this.

๐Ÿ“ฐ Coworking news & views.

๐Ÿคณ Buy an office, on your phone #

Zoe Ellis-Moore shares a snap from outside an upcoming Runway East location in London where they focus on using simple language to make their offerings more accessible.

This is interesting to see, in a market where we love to “worry” about what is or isn’t “real coworking” and reminds me of the first desk-booking aggregator I ever built, back in 2013 called Rent A Desk Cyprus, explicitly telling people exactly what we do, and where, and focussing instead on getting great people renting desks.

๐Ÿ‘‰ Read this.

๐Ÿงฎ What is your revenue per head? #

Liam Doe highlights a metric most small businesses don’t think about, let alone coworking space operators, called Revenue Per Head – which is the average revenue generated by each employee.

Given how lean most operators are, and the speed at which tech innovation is occurring, this would be a fascinating metric for operators and industry professionals to monitor.

๐Ÿ‘‰ Read this.

๐Ÿค” Are we at Flex v3.0? #

Alex Hill shares that we may be approaching flex 3.0, formally forming an alternative leasing option. And yes, the post includes a diagram to illustrate why they believe we’re on v3.

๐Ÿ‘‰ Read this.

๐Ÿ•ต๏ธโ€โ™€๏ธ A dive into how Google shows coworking space results #

Reuben Lau shares a post diving into how Google shows results for searches like “coworking space near me” and how you can plan your Google Business Profile and Ads strategies around it.

๐Ÿ‘‰ Read this.

๐Ÿค– COO of European network shares their focal points #

Marc Navarro shares thoughts & insights on the Cobot blog from their conversation with Marรญa Montis, the COO of LOOM – the flex space brand acquired back in 2019 by Merlin Properties. They explore automation, aggregation and property management.

๐Ÿ‘‰ Read this.

๐ŸŒพ A toolkit for rural coworking #

Gary Bosworth shares NICRE’s toolkit (and animations) for rural coworking businesses.

๐Ÿ‘‰ Read this.

๐Ÿ’ธ 10 “stupid ways” coworking operators have wasted money #

Craig Baute shares that the Denver Coworks alliance recently polled their members to find the ‘Stupid Ways We’ve Spent Money’. The list (in “no order of importance or stupidity”) is fascinating and includes things like sparking water machines, jam rooms, podcasting rooms, vending machines, IT management services.

How does it compare to your list? Let us know in the comments (and mention you landed there via TWIC).

๐Ÿ‘‰ Read this.

๐Ÿ“ 10 tips for keeping (some) office buildings full. #

Dave Cairns penned (or as he says ‘scribbled’) down 10 top tips about leasing for office building owners to consider when trying to fill or re-fill their spaces.

It’s full of interesting trends and observations from a professional broker and includes notes like “Tomorrow: people will be more productive than ever before because we’ll book offices on-demand, and the office industry will be more valuable than ever” and that brokers/owners who grasp the full depth of ‘Space as a service’ can better serve their customers.

๐Ÿ‘‰ Read this.

๐Ÿ’ผ What a top-tier consultancy is saying about the future of real estate #

I always find it interesting to see memos, notes and newsletters sent out by consultants who have to make sense of the rollercoaster of changes happening within an industry. In this post Federico Marafante shares their view on what’s changing within workspace and retail real estate with McKinsey & Company’s customers and partners.

๐Ÿ‘‰ Read this.

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๐Ÿ’ป Coworking technology.

๐Ÿ“ฒ Booking app shares magical milestone: 200 companies #

Ieva Dvilinskiene shares that FlowSpace now has 200 companies enabling their teams to book regular workspaces, whether one-day-a-week or a long term HQ, through their platform.

๐Ÿ‘‰ Read this.

๐Ÿ“ˆ Coworking data.

๐Ÿคฏ Space management co launches trends & insights platform. #

Nexudus have launched a new platform called Flexspace Observatory to share trends and insights using data collected from 90+ countries and over 2.5k workspaces over 10+ years.

The platform and data is free and available online to you and your colleagues. Do let Carlos know what you think (and that you landed there via this week’s newsletter).

๐Ÿ‘‰ Read this.

๐Ÿ’ป Exploring the CRE tech that enables hybrid work #

Dr. Marie Puybaraud, Yuehan Wang and Matthew McAuley recently released a report called “Tech and innovation in the hybrid age” for JLL.

What caught my attention in the linked report is how wide the gaps are between future plans and current tech adoption across 15 anchor technologies. They elaborate that 17% of the 1000 decision-makers who responded have ZERO tech solutions implemented at the moment, whilst 40% plan to implement all 15 by 2025.

๐Ÿ‘‰ Read this.

๐Ÿคบ Is flex becoming the “white knight” of the office sector? #

Michael Abrams shares a post that highlights that 40% of prospective tenants are interested in coworking space, saying with “companies experimenting with hybrid work schedules and remote work, Flex Office clearly becomes the “white knight” for the office sector”.

The article cites a recent Yardi Kube survey which states that 40% of prospective real estate office tenants already have a coworking membership (or are considering) flex office options.

๐Ÿ‘‰ Read this.

๐Ÿค Coworking market moves.

๐Ÿ˜ฒ Landlord and experienced operator partner on 11 buildings #

Sarah Travers shares that Workbar and Boston-based Synergy Investments are partnering to deliver flexible solutions in 11 buildings. The flex suites will cover over 110,000 sqft, alongside 21k sqft of coworking space within one of the landlord’s buildings.

๐Ÿ‘‰ Read this.

๐Ÿ‡ง๐Ÿ‡ฌ New strategic partnership in Bulgaria #

Christoph Fahle shares that betahaus’ CEE/Bulgarian team (led by Alexander Mihaylov & Metodi Terziev) have formed a strategic partnership with CRE developers GTC Bulgaria, leading to more coworking locations in the country. The first 2 spaces through this partnership will make up over 3000sqm in Sofia.

๐Ÿ‘‰ Read this.

๐ŸŽ™ Coworking conversations.

Renowned NYC restauranteur Will Guidara chats with Simon Sinek about unreasonable hospitality on A Bit of Optimism podcast.

๐ŸŽง Listen to this.

Christoph Fahle and Gary Bolles dig into questions about future workplaces and the future workforce on the FutureOfWorkTalks podcast.

๐ŸŽง Listen to this.

Cat Johnson and Emilie Lashmar discuss Platf9rm’s coworking brand, content and overall vibe.

๐ŸŽง Listen to this.

Bernie Mitchell and Jose Antonio Morales introduce the all new Coworking Values Podcast and how they’ll be “always in beta”.

๐ŸŽง Listen to this.

Giovanni Palavacini and Jamie Russo chat with Matt Going about Anytime Mailbox building a physical kiosk to turn coworking spaces into “mini-FedEx stores”, and drive up footfall and revenues.

๐ŸŽง Listen to this.

Luke Wills chats with Jamie Russo about how Thrive have and are continuously preparing for the epic scale that goes into building a network of 500+ locations.

๐ŸŽง Listen to this.

Caleb Parker chats with Sneh Kadakia about how her brand from Here turns two problems (commuting sucks and the pain retail real estate is feeling) into opportunities and communities.

๐ŸŽง Listen to this.

๐Ÿ“† Coworking events.

๐Ÿ’ป How entrep. programs manage rooms, resources & relationships #

Nov 18: Many universities and colleges have entrepreneurship and startup centers of excellence, but not all of those have a physical space in which to host their programs. Coworks is hosting a webinar to explore those needs with 3 directors of leading programs. Discover who to reach out to and how your space can fill a need.

– Shared by Lauren

๐Ÿ‘‰ Read this.

๐Ÿ‡ฌ๐Ÿ‡ง Can coworking unf*ck Work? #

Nov 16: As people in Londonโ€™s coworking and flexible workspace industry, you will want to say yes, coworking can unf*ck work! But can all those shiny coworking spaces do anything to save people from the 20th Century factory we call the office?

– Shared by Talitha

๐Ÿ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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