ThisWeekIn Coworking

This week we see the US gov. having a "coworking week", flex demand growing faster than supply, the fallout from a price change, a look into franchising, a "workation" hotel, an operator-led VC fund, a pledge to provide hot showers to those who need them and more.

This week is sponsored by… Rubberdesk!

Rubberdesk’s UK Office Space Market Report provides insights on the cost & availability of serviced offices in smaller UK markets.Β 

Some findings: desk rates up to over 50% cheaper outside London; and new offices in Manchester, Birmingham, and Cardiff led to a 13% increase in available inventory.

πŸ‘‰ Explore the UK Flex Office Market Report here.

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πŸŽ‰ Coworking celebrations.

πŸŽ‚ Union Worx turned 4! #

πŸ‘‰ Read this.

🧁 The Malin Soho opened a year ago. #

πŸ‘‰ Read this.

🧁 Hub Adelaide also opened 1 year ago. #

πŸ‘‰ Read this.

✊ Coworking impact.

🚿 Coworking group CEO makes a pledge to provide hot showers #

Jack Mason has pledged that any homeless person who needs a hot shower can now get one from their incspaces locations in Manchester, Leeds and Central London.

As well as arranging for a free haircut every month from King Street Grooming, Jack is calling on all coworking brands to get involved with supporting the homeless.

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

πŸ‡ΊπŸ‡Έ Federal US gov. agencies having a “coworking week” in November. #

The GSA will be testing out coworking spaces the week of November 14, and will first roll out the opportunity in Washington, D.C., Denver, and San Francisco. For this β€œcoworking week,” Federal employees can test out coworking spaces for free and get a glimpse into what coworking would look like for their teams.

Not sure if/how this is related to the GSA + coworking news we shared in W34 of 2021, but an interesting development.

– Shared by Liz Elam

πŸ‘‰ Read this.

😲 How NOT to update your pricing and amenities #

Coworking space members in Atlanta are furious with local operator Switchyards for the way they recently handled a price increase and the removal of a cherished amenity (a superb barista).

I’m still looking into what exactly went down, but 690+ folks have engaged with this instagram post already.

πŸ‘‰ Read this.

πŸ’‘ The role of hospitality-led service, amenities and tech in future workspaces #

John Preece shares a piece by Samantha Lewis, Shelby Burnett and Kelly Waters at Gensler, say that it is one of the best articles he’s read recently regarding the role of hospitality-led service, amenity and technology as critical success factors in workspace.

πŸ‘‰ Read this.

πŸ‘©β€πŸ« A quick introduction to franchising your coworking model. #

Franchising in coworking is growing rapidly. Off the top of my head, Coworks/UFG are building/buying multiple chains, Serendipity Labs are also growing through this route, and the IWG behemoth is expanding all their brands through franchising agreements. In this post andcards shares some tips on exploring whether franchising is the right move for you.

– Shared by Helga

πŸ‘‰ Read this.

🧐 Design-led brand gets covered and reaches new markets #

Sarah Powless wrote about Malin in the now 10-year-old Cultured magazine. The article is great and highlights the brand’s design-led approach to building spaces (and opening a new one), but it’s great to see coworking promoted into whole new markets who may have felt that “coworking wasn’t for them”.

Now… just to get them to drop the hyphen in coworking.

πŸ‘‰ Read this.

πŸ‡©πŸ‡ͺ Funded local coworking space starts with pop-up test phase #

The city of Eberbach is implementing a pop-up test phase in cooperation with the business development department of the Rhein-Neckar district, the Rhein-Neckar region association and the service provider CoWorkLand. The pop-up will offer free workspaces and meeting space as part of their pilot program.

πŸ‘‰ Read this.

πŸ‡§πŸ‡¬ A glimpse into a day at a new workspace #

Tony Aleksandrov shares a video highlighting the WorkBetter member experience. We’re seeing more and more videos putting the viewer within your community for a meeting, day or more. Are you experimenting with short and long-form videos for your space?

πŸ‘‰ Read this.

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πŸ’» Coworking technology.

🍏 The wider implications of Apple’s access control play #

I’m a big fan of Glenn Felson’s newsletter, and this week he dove into the wider implications on proptech (and tenant experience apps) of Apple diving deeper into access control.

ICYMI: I shared that Apple was making this move back in week 27, 2021.

πŸ‘‰ Read this.

πŸ’Έ Chicago-based operator launches $15M fund to invest in workplace innovation. #

Caitlin McAllister shares that Workbox Company have raised a $15M fund to invest in innovative solutions across the workplace sector. The venture capital arm (called Workbox Ventures) of the coworking brand will be led by Phillip Leslie will invest in 3 areas: HR tech, financial tech (fintech) and property tech (proptech), but may deploy funds more widely into new workplace technologies.

Workbox team, and any other industry-specific funds, reach out if you’d like to hear where I’d deploy those funds. Only half kidding.

πŸ‘‰ Read this.

πŸ’° Workspace experience platform lands $17M #

SwiftConnect share that they’ve closed a $17M round, following a recent $7M raised last October.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸ‡¬πŸ‡§ One to watch: LinkedIn News UK running poll on coworking #

LinkedIn News UK’s poll asking “what are your thoughts on coworking spaces?” has already accrued over 3,500 votes and had over 50 comments (at time of TWIC curation).

The options are ‘better than an office’, ‘not for me’, ‘ok for a few days a week’, or ‘other’. Check out the comments for both operator responses, and non-operators sharing their thought son coworking in the UK.

πŸ‘‰ Read this.

🌁 Office vacancy in SF at all time high #

According to CBRE San Francisco has 27.1M sqft of office space available, a record high.

This presents a huge opportunity for flex operators pursuing rev-share and other partnership agreements with landlords, especially if the demand curve for flex in the region is up and to the right.

πŸ‘‰ Read this.

🌏 Latest numbers show 3,500+ networked locations #

IWG shared a public update on their network size, putting them at over 3,500+ locations across 13 brands.

πŸ‘‰ Read this.

πŸ€‘ New report puts global coworking market value over $13B by 2025 #

Arthur T shares that they surveyed their coworking space partners and aggregated property data to show the impact of the coworking space market throughout the past 2 years.

It’s an impressive amalgamation of various reports, including noting that the global coworking market value is expected to pass $13B (with a capital B) by 2025, that IWG has 11% market share (WeWork has 2%) and zooms into the Singaporean, Australian and American markets.

πŸ‘‰ Read this.

πŸ—½ Flex demand growing faster than supply in NYC #

The Instant Group share that flex space demand in New York City is up 19% from last year, but supply is only up 7% (up to 495 spaces). Also interesting is that enquiries through the group’s portals for 3-9 desks increased the most, by 57% between 2021 and 2022.

πŸ‘‰ Read this.

πŸ“Ή What returning to the office looks like in numbers #

Kendra Lehner shares a video version of Industrious’ recent survey data around what the return to office actually looks like.

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ‡©πŸ‡ͺ New workation hotel opening in Jan from experience coworking operator #

Ansgar Oberholz shares that St. Oberholz will be opening a new concept and location in Jan 2023. The space become “Germany’s first workation hotel” supporting companies with team offsites, helping remote workers mix work and rest, and more.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ UK provider offers SME-focussed discounts amid cost-of-living hardship #

Wybo Wijnbergen shares that infinitSpace’s flagship workspace at beyond Aldgate Tower is offering reduced rates on all their offices, and are freezing prices for 6 months for all members ahead of a “difficult winter”.

As economies hit hard times across the globe, could we see a dip in operating profits as businesses’ budgets tighten, or even another race-to-the bottom as operators get pulled into competing on price to win SMB deals?

πŸ‘‰ Read this.

πŸ‡ΊπŸ‡Έ Local hub network announces 10 new US locations #

Barry Greenfield shares that LocalWorks are expanding with 10 new locations coming soon in Atlanta, Detroit, DC, Chicago and Denver. This brings the total number of their locations in the US to almost 50.

πŸ‘‰ Read this.

β†˜οΈ Iconic European brand takes a down-round, but lives to fight another day. #

Sifted shares how Second Home have sold a majority stake to LA-based investor Riaz Valani for Β£7.8M (β‰ˆ$8.6M), signalling a huge drop from the pioneering network’s previous Β£130M (β‰ˆ$142M) valuation.

The move wipes out the firms prolific angel investors’ stakes, but does allow the brand to keep lights on and serving members for the near future.

πŸ‘‰ Read this.

🌍 Pan-African network announced partnership with Dubai-based network #

Gregoire Schwebig shares that AfricaWorks is partnering with One Space to allow for members to access each others spaces. Given that over 21k African businesses are registered in Dubai, this is a logical and potentially useful partnership for members of both networks.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Scott Chambers chats with Jamie Russo about his 20+ years of industry experience and growing a multi-location team on the Everything Coworking podcast.

🎧 Listen to this.

Jonathan Weinbrenn chats with Caleb Parker about partnerships, JVs and repurposing a 58k iconic building from 1857 on the WorkBold podcast.

🎧 Listen to this.

Brandon Madeiros shares how Alidade Partners help both, operators and asset owners make informed decisions about their real-estate through data-driven analyses on the Flex Uncensored podcast.

🎧 Listen to this.

Paul D’Arrigo joins Liz Elam to dig into how Saltbox went from a small, niche vision to over 1 million square feet of 400+ logistically enabled members in under 3 years, by filling a gap in the industry on the GCUC Podcast.

🎧 Listen to this.

πŸ“† Coworking events.

🎨 Interior Design in Coworking Spaces #

31 October | Online – an exploration, one that will take you from Bangkok to Mumbai, Viana do Castelo, and Stuttgart to meet founders and teams of coworking spaces who’ve used interior design as a means of differentiation.

– Shared by Arlette

πŸ‘‰ Read this.

πŸ“ˆ Convo: Lead gen for indie spaces #

28 October: What are the best, proven lead generation strategies for indie coworking operators? Let’s chat about it.

πŸ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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Other Summaries.

Week 38, 2023

This week we explore coworking ‘elements’ in CRE, offering podcast support, what hotels are missing about flex workspace, a new sustainability index, low-rise conversion, airport workspace competition and more.Β 

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Week 35, 2023

This week we explore 20 steps to build great communities, an operator’s warning to landlords, an open-letter to WeWork, the US gov’s own coworking network, residential coworking in Germany, the growth of ‘alternative flex’, and more.

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Week 34, 2023

This week we explore the only currency that matters, famous takeovers, terrible terms, corporate positioning, B-corps as secret weapons, a 65% drop in demand, and more.

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Week 33, 2023

34 things you may have missed including flex space forecasting, how Dropbox leverages coworking, valuation techniques, childcare, phoenix moments, reinventing CRE, and predictions from 2016 and more.

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Week 32, 2023

This week was a rollercoaster with shaky news from WeWork, record results from IWG, a global celebration of coworking, IKEA entering the sector, guides for starting spaces and picking tech, more market moves than you can shake a stick at and more!

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Week 31, 2023

This week we look at a 15% avg price increase in UK, supporting caregivers, work clubs, marketing mailboxes, new-ish GBP rules, addressing the AI elephant in our boardrooms, JLL’s AI engine and more.

πŸ‘‰ Read this.

Week 30, 2023

This week’s summaries include a 10% bump in US coworking supply to 6,000+ locations, Barbie, childcare and coworking, Malaga sitting at 92% capacity and more.

πŸ‘‰ Read this.

Week 29, 2023

This week we explore how weak office markets are squeezing flex spaces, how to re-warm leads, pros/cons of coworking from 2017, that viral AI-salesperson video, a furniture-rental acquisition, and more.

πŸ‘‰ Read this.