ThisWeekIn Coworking

Week 35, 2023

This week we explore 20 steps to build great communities, an operator's warning to landlords, an open-letter to WeWork, the US gov's own coworking network, residential coworking in Germany, the growth of 'alternative flex', and more.

How Patch took control of their tech & processes.

Patch is a fast growing network of neighbourhood community and work spaces. Getting their tech and processes to line up, and get out of their teams’ way, was critical to scaling faster.

In this report, we explore how the Patch team leveraged Syncaroo to streamline 3 core parts of their business.

πŸ‘‰ How Patch shaved off hours of busy work.

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✊ Coworking impact.

πŸ§˜β€β™€οΈ How coworking counters mental challenges of WFH #

Felena Hanson and Dr. Madeline Tyson share that there’s hope in the loneliness epidemic, and it’s called coworking in a video/blog post combo. They explore the hurdles of home-office setups and the social solution that is coworking

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

🌱 Starting, growing and nurturing a coworking community (in 20 steps) #

Helga and the andcards team share a 20-step process to help coworking spaces create vibrant communities. They dig into onboarding, intros, events, brand stories, connecting people, building trust and more.

– Shared by andcards

πŸ‘‰ Read this.

🀺 Operator warns landlords about big-name flex operators #

Mike Kriel shares why they believe landlords should avoid the risk of working with ‘big-name flex office operators’.

With the shifts and pressures happening in the market, this is def a conversation I’ve heard many times. But seeing it out on the internet in ‘black and white’ brings up the question – if landlords increasingly turn away from big brands, is this an opportunity or risk for your business?

πŸ‘‰ Read this.

πŸ“… Event ideas shared at the last Coworking Convo #

Lauren Walker summarizes the last Coworking Convo on engaging coworking-space events.

πŸ‘‰ Read this.

βœ… How we grew a vibrant community of 400+ members #

Scaling a community to success can be challenging, but Gerald Vanderpuye has managed to make an impressive impact in Brixton and beyond. Here are five key takeaways from our conversation with Gerald on how to build a collaborative and inspiring community.

– Shared by Kelly

πŸ‘‰ Read this.

πŸ“¦ Is now the right time for operators to explore new products? #

Sofia Stolberg penned an (lovingly-cheeky) open letter to David Tolley about a Hail Mary play that could help WeWork monetize their existing locations.

Of course this isn’t an exclusive opportunity for them, you could and should also be exploring alternative, secondary and auxiliiary revenue opportunities.

πŸ‘‰ Read this.

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πŸ’» Coworking technology.

πŸ—½ Coworking-alternative platform hits 400k sqft listed in NYC #

David Menaged shares that TROT (which touts users to ‘ditch coworking’) have surpassed 400,000 feet of of listed flex space on their platform. The number comes from 250+ spaces offered by landlords directly on flexible terms.

It’s a big number, but keep in mind that there’s massive quantities of available office space in Manhattan right now. But, it’s still an interesting space to watch as some landlords shift towards operator-partnerships, others build their own brands and evidently some list directly on platforms like these.

πŸ‘‰ Read this.

πŸ‡³πŸ‡Ώ NZ booking platform hits 13k milestone. #

Matt Knight shared another milestone, this time surpassing the 13k mark. ICYMI, they hit 12k back in week 39, 2022. This could also be decent indicator of supply growth in the region.

πŸ‘‰ Read this.

πŸ€– Human Connections + AI + Flex #

Caleb Parker (BOLD), Mary Hanula (Eulerity), and Andrea Pirrotti-Dranchak (NewFlex) riff on the power of conversational marketing, human connections, and AI. Check out the article to spark ideas for making more powerful connections and a greater ROI.

– Shared by Andrea

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸ’° Coworking more affordable than leasing across US #

CoworkingCafe delved into a detailed comparison between the prices of traditional office leases and coworking space subscriptions in 146 U.S. cities, both projected over a one-year period.

Using a baseline of a 10-person team, they compared dedicated desks vs a 2k sqft leased office. In 96% of the ciities coworking was more affordable. Greater LA led the pack with the most attractive coworking offers. Santa Monica coworking spaces offered a $75k annual saving over leasing. Kansas City, MO however only had a 1% difference. On the flipside, office leases in Cincinnati, OH were 11% cheaper than the average coworking membership.

– Shared by CoworkingCafe

πŸ‘‰ Read this.

🌊 Similar patterns in desk level occupancy #

Sandra Panara shares an interesting view of the desk level occupancy data captured by Relogix sensors. Ignoring the numbers when comparing 2023 and 2022 levels, a clear pattern highlights that even though usage is up, there isn’t actually a month-over-month increase.

πŸ‘‰ Read this.

πŸ‡«πŸ‡· Who stands to lose out if WeWork in France goes under? #

Romain Vergnault shares data around who has backed WeWork in France, and who stands to lose out if the firm closes down or restructures through a bankruptcy.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ A glance at how 100 flex space deals was split between 53 operators #

Michael Dubicki shares a graph highlighting how the last 100 deals closed in London’s Zone 1 were distributed across 53 coworking space operators. A great way to see the local competition and the variety of custom preferences.

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ›οΈ Gov-run pilot coworking network already returning results #

Jamie Orr shares an update from John O’Duinn that looks into the results so far (the program is only a few months old) from the FedCowork network. Some of the results shared include saving taxpayer money, reducing paperwork, an ops continuity solution after a storm and strong net promoter scores.

Now this is NOT the GSA deal made to give coworking access to Federal employees through the 5 contract winners, but instead a network of 6 locations run exclusively for federal agencies.

πŸ‘‰ Read this.

πŸ™ Local brand partners with mentorship platform #

John Neilan shares that tuesday coworkiing and Mentor Lane have partnered up to give every coworking member a month’s free mentorship.

I love the reasoning, in that “a coworking space has curated programming and actively seeks out ways to facilitate the growth and wellbeing of its members and their businesses.” Yes. Added value. All day.

πŸ‘‰ Read this.

πŸ‡¦πŸ‡Ί TGR launches their first Australian space #

Marco Kalik shares that The Great Room by Industrious are launching their first Australian location in Sydney. The brand’s first location in the country is through a partnership with asset manager 151 Property.

ICYMI: TGR was founded in Singapore in 2016, and acquired by Industrious in 2022. This location/news was also teased back in Week 23 this year.

πŸ‘‰ Read this.

πŸ‡©πŸ‡ͺ State-owned housing co launches coworking space #

Coworking Europe shares that Berlin-based housing company GESOBAU AG is launching GESOWORX Coworking, a coworking initiative that will offer modern workspace in apartment buildings.

πŸ‘‰ Read this.

πŸ‡¬πŸ‡§ Local operator bows out of Reading location #

Jamie Ellis shares that DeskLodge will be closing their Reading workspace on 31 August.

πŸ‘‰ Read this.

πŸ‡ΊπŸ‡Έ Growing brand plants flag in Columbus, Ohio #

Workbox Company have announced their newest location will ben in Columbus, Ohio will open September 1st.

πŸ‘‰ Read this.

😍 Brand’s 4th location may lead to a little bit of design-envy #

DesignBoom shares some snaps of NeueHouse’s new Venice Beach location. The beautifully designed space (and the brand’s 4th) is quite an inspiring bit of creative restoration. Definitely worth checking out if you’re looking for some SoCal vibe inspiration.

πŸ‘‰ Read this.

πŸ‡¨πŸ‡³ China sees ‘WeWork for events’ startup expansion #

Xinmei Shen shares that Shanghai-based White Space, which offers venues for events and meetings on demand, is looking to add more locations. The firm is co-founded by Barbara Ex back in 2018, has grown from 4 locations in 2019 to 12 this year.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Garrett Tichy chats all things Hygge and Cohatch with Cat Johnson on the Coworking Out Loud podcast.

🎧 Listen to this.

Carly Nemtean chats with Liz Elam about her candid perspective and acknowledge the challenges of entrepreneurship and the need for constant adaptability on the GCUC Coworking Podcast.

🎧 Listen to this.

Ali Parnan chats with Tankut Mulayimsi about coworking in Istanbul on the pilot episode of The Coworking Intern

🎧 Listen to this.

πŸ“† Coworking events.

πŸ‘‹ Ready for an IRL TWIC meetup? #

Next week’s email newsletter will have info about (possible) in-real-life TWIC meetups. Once again, this is for email subscribers only. So… if you’re not yet, this is the sign you need to subscribe today.

πŸ‘‰ Read this.

πŸ‡¨πŸ‡¦ GCUC Canada in Toronto #

Sept 12-13: GCUC returns to Canada for a 2-day event at The Vault.

πŸ‘‰ Read this.

πŸ› GWA Flex in Washinton, DC #

Sep 19-23: a dynamic event spanning 3.5 days, filled to the brim with high-quality content. Every year, the GWA brings together numerous operators, landlords, occupiers, service providers & more.

πŸ‘‰ Read this.

🎯 Convo: Attract Perfect-Fit Members to Your Community #

Sept 29: How do you attract perfect-fit members to your community? ​Let’s chat about it.

πŸ‘‰ Read this.

πŸ‡¨πŸ‡¦ Coworking Canada Unconference & Retreat #

Oct 10-15: We are excited to finally return to our three-day, in-person format for our 9th annual Canadian Unconference, where we’ll gather on Treaty 7 territory, to spark new ideas and learn from each other, as well as our guest speakers and experts from across Turtle Island. Early bird combo tickets avail till Sept 2.

πŸ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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Other Summaries.

Week 38, 2023

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Week 33, 2023

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Week 32, 2023

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πŸ‘‰ Read this.

Week 31, 2023

This week we look at a 15% avg price increase in UK, supporting caregivers, work clubs, marketing mailboxes, new-ish GBP rules, addressing the AI elephant in our boardrooms, JLL’s AI engine and more.

πŸ‘‰ Read this.

Week 30, 2023

This week’s summaries include a 10% bump in US coworking supply to 6,000+ locations, Barbie, childcare and coworking, Malaga sitting at 92% capacity and more.

πŸ‘‰ Read this.

Week 29, 2023

This week we explore how weak office markets are squeezing flex spaces, how to re-warm leads, pros/cons of coworking from 2017, that viral AI-salesperson video, a furniture-rental acquisition, and more.

πŸ‘‰ Read this.

Week 27, 2023

This week’s summaries include a Manhattan’s 70M sqft opportunity, London’s wax & wane, two stories re: AI in flex, marketing’s job in crowded markets and more.

πŸ‘‰ Read this.