ThisWeekIn Coworking

Week 10, 2023

This week we see proof of content marketing working, explore if local spaces need offices, platform funding, some data from London, Yardi possibly investing in WeWork, a Flex Startup Program, team bundles and more.

๐ŸŽ‰ Coworking celebrations.

๐ŸŽ‚ beyond Aldgate Tower turns 1. #

Congrats Wybo Wijnbergen and the infinitSpace team!

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๐Ÿ‡ฆ๐Ÿ‡บ Hub Australia launched their first Hub Local! #

As first introduced back in Week 3.

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๐ŸŽ‚ LikeBirds turned 9! #

Congrats Vicky Persyn and team!

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โœŠ Coworking impact.

๐Ÿคฐ Operator puts Black moms’ startup dreams first #

The Cube, created by and for Black mom entrepreneurs, sets itself apart with on-site babysitting services with the aim of helping women getting stuff done, and building generational wealth. The Cube’s CEO Tammira Lucas also announced that in December they’d reached an agreement to buy their building in East Baltimore too.

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๐Ÿ™ Two orgs partner up to promote diversity and inclusivity #

andcards and the European Coworking Assembly’s Coworking Values Podcast are partnering on a monthly "Visionaries" series featuring interviews with coworking operators worldwide, with deeper insights shared on the Coworking Smarts blog.

– Shared by Helga

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๐Ÿ…ฑ๏ธ Australian operator celebrates 10 years of being a B Corp #

Brad Krauskopf from Hub Australia shares some words alongside their ESC manager Whitney Teluk on the 10th anniversary of being a Certified B Corp.

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๐Ÿ“ฐ Coworking news & views.

โœ… Proof that content marketing works for coworking spaces #

Taylor Mason shares some 2022 content marketing stats from The Post Workspaces. They include 11k views, a 51% visitor retention rate, 1k unique visitors arrived through just 3 pieces of content, and evergreen content from 2021 still generating 1,200 visits.

A quick reminder that content can pay huge dividends, especially when designed around a strong long-term strategy.

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๐Ÿ—„๏ธ Can hyperlocal coworking spaces work without private offices? #

Zoe Ellis-Moore shares that they feel it’s hard (if not impossible) for operators to open local coworking spaces in the UK if their model doesn’t include offices and at least 8.5k sqft. Although they do note success from VWorks (by Village Hotels) and ARC Club, some great operators like HomeWork, Patch and Old Bond Store are mentioned in the comments.

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๐Ÿ—’๏ธ Notes on Coworking Convo on marketing automations #

Lauren Walker summarized the last Coworking Convo on Marketing Automations for Space Operators in which 3 experts (Garrett Tiche, Karina Patel and Robert Kropp) shared their tips and best practices.

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๐Ÿ’ป Coworking technology.

๐Ÿงฎ Flex space aggregator adds 1.5k more listings. #

Grant Philipp shares that Office Hub have onboarded 1,500 new locations last month.

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๐Ÿคบ Us vs them, or we. #

Benjamin Carew shares an interesting post pinning Othership vs WeWork. It also notes partnership discussions, legal threats and eventually settling as an alternative.

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๐Ÿ’ผ Corp coworking platform raises $7.4M #

Michael Cockburn shares news of Desana’s $7.4M funding round to expand further into the US.

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๐Ÿ“ˆ Coworking data.

๐Ÿ‡ฌ๐Ÿ‡ง State of Market for London 2022 #

Michael Dubicki shares a bunch of interesting data around the flex market in London (and the launch of a live data dashboard/platform for those interested).

Some takeaways: highest desk rate was ยฃ1,225, lowest was ยฃ180, short-term contracts down 20% from ’21, whilst long-term contracts were up 4.1%.

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๐Ÿค Coworking market moves.

๐Ÿ“ Consultancy and booking platform announce partnership #

Denise Brouder shares the announcement of a partnership between Deskpass and SWAYworkplace, in which the two firms work together to make hybrid work… well… work for more mid-sized companies. Through the partnership teams using Deskpass are being offered customized training programs to scale hybrid work strategies.

I love this. After all, the more companies successfully including your spaces in their strategies, the bigger the market becomes for all of us.

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๐Ÿ‘ Seattle-based operator adds team bundles #

Christopher Hoyt shares that The Pioneer Collective are introducing team bundles starting at $995 for up to 5 employees. The bundle included 24/7 coworking access and discounted conference room usage on a month-to-month basis.

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๐Ÿš€ Workspace management software launches Flex Startup Program #

Miro Miroslavov shares that OfficeRnD is introducing a sort-of accelerator program for entrepreneurs looking to open a coworking space which includes a discount, resources and onboarding support.

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๐Ÿ’ต Could Yardi be WeWork’s new investor? #

The New York Times reports that WeWork is restructuring (some) their debt and looking to take on new money. This isn’t news to anyone who reads this newsletter, but seeing Yardi listed as a potential investor is interesting.

We know they’re working together on a play for workspace management tech, so it’s not out of left field, but does make me wonder if the software co is eyeing investment in other operators, and if not, why not?

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๐Ÿ‡ฌ๐Ÿ‡ง UK operators launches in Reading #

Tom Ball announces the opening of DeskLodge in Reading.

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๐ŸŽ™ Coworking conversations.

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๐Ÿ“† Coworking events.

๐Ÿ‡ช๐Ÿ‡บ European Coworking Day โ€“ย Kickoff Community Meeting #

Mar 13 – 1pm CET: European Coworking Day is calling for a first meeting to gather coworking spaces interested in participating in #ECD2023 on 10 May

– Shared by Claudius

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About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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