ThisWeekIn Coworking

Week 3, 2023

Reels ideas, an offline marketing idea, the Q4 jobs report, a new academy, coworking in churches, and more

πŸŽ‰ Coworking celebrations.

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✊ Coworking impact.

β›ͺ️ North Carolina church opens coworking space #

Giovanni Palavicini shares how a North Carolina church is opening up coworking spaces to their congregation and the wider community. Whilst they do note that the space is available to nonprofits that "the church supports", I think we may keep seeing places of worship offering increasingly inclusive coworking space.

Daryn DeZengotita (the go-to expert for churches launching community workspaces) always says, "there’s more churches in America than McDonalds", so huge opportunity here.

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πŸ“° Coworking news & views.

πŸ’‘ “Less commuting, more community” #

I’m a sucker for a good offline marketing campaign. Here’s an example from Freddie Fforde at Patch for a campaign they ran "against" commuting into the city center, at the local train station.

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πŸ“Ή 5 ways to leverage Reels for coworking marketing #

Nico Prins shares 5 ways that coworking spaces can use Instagram Reels to market their space, brand and drive bookings.

– Shared by Helga

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πŸš€ German Coworking Federation launches Coworking Academy #

The German Coworking Federation (GCF) is happy to to announce their newly launched Coworking Academy. Building on their well-established Coworking Space founders’ workshop they have now created advanced level courses for specifically for space operators.

Attendees will learn from industry experts, with all courses being in German and taking place online. Topics covered are space management, marketing basics, community management, IT infrastructure basics and podcasting for coworking.

– Shared by Jo

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πŸ’» Coworking technology.

πŸ– WMS shares 5 big updates coming in ’23 #

Nexudus share 5 incoming updates, including a churn forecasting dashboard, a sensors API, a check-in pattern dashboard, a floor plan engine, and some new integrations.

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βœ… Modular WMS shares their 2022 review #

Zapfloor also shared their 2022 review, highlighting new integrations, a revamp, and some statistics (35 whitelabel apps and servicing 69,000 end-users).

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🎟 Another booking app shifts to credit system #

Letswork have shared that they’re switching to a credit-based system instead of charging per booking. I’ve been watching this trend for a while and always gathering feedback on how well/badly the unit economics around credits convert into revenue for workspace providers. If you participate on a credit-based platform, I’d love to hear your thoughts around what you like/dislike about it.

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πŸ“ˆ Coworking data.

🏒 Q4 Jobs Report Review and Its Impact on the Workplace #

Preferred Office Network explores the top takeaways of the Q4 jobs reports and what these trends mean for the labor market as well as the future of work, including how flexible work solutions serve enterprises during unpredictable times.

– Shared by Caroline

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πŸ‡΅πŸ‡± Poland now has 3,449,833+ sqft of flex space supply #

According to a report by Savill’s Workthere.pl flex providers have delivered 75% of the total coworking and service office stock (a total of 329,000sqm). On the pricing side, "fees per desk in serviced or coworking offices average €380 per month in Warsaw, ranging between €260 and €340 in regional cities."

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πŸ‡ΊπŸ‡Έ Population growth and shifts across the US #

Sage Economics share a snapshot of fascinating data regarding various shifts in the US population. They look at pop. growth, net international migration, winners & losers from moving/growing populations, and domestic migration drivers.

– Shared by Michael Abrams

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🀝 Coworking market moves.

πŸ‡¦πŸ‡Ί Operator goes heavy into suburban markets #

Hub Australia are debuting their Hub Local offering, aiming to build a suburban network of spaces.

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πŸŽ™ Coworking conversations.

The Remote Lab introduce their new podcast which will focus on disseminating knowledge in the field of the future of remote work and coworking.

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Missed this one in an earlier newsletter, but this is a great conversation between John Wallace from Workbox and Jamie Russo about their journey and their "asset-light, service-heavy" model.

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Kurt Patrick (essensys) and Faye Stutts (Vari) chat about 2023 being the "year of the landlord" with Jamie Russo and Giovanni Palavicini on the Flex Uncensored podcast.

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πŸ“† Coworking events.

🎫 The 2023 Alliance Summit #

Feb 15: The Coworking Alliance Summit returns, with tickets now on sale.

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πŸ™‡β€β™‚οΈ Convo: Community Building Strategies #

Jan 27: Community is the biggest factor that sets great coworking spaces apart from the rest. How can you actively build community in your space? ​Let’s chat about it.

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About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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