Discussions » 👋 Does experiential coworking marketing work? (🔗 Visit source)
Colleen Moselle from Coco shares some interesting thoughts following a recent free-for-the-day campaign. Colleen wonders (like many of us have) why free coworking days override usual parking, nearby food options and other objections.
It's often argued that free days are great for helping people to "experience" coworking and your community. Heck there's entire continent-wide campaigns to promote running free coworking days. Pro-tip: if you do this, the key is in the follow ups.
Def worth reading the post and enjoying the great photo of Coco's gorgeous space - but... read the comments from other industry leaders, and folks who attended the coworking day.