Kate Dezarnaulds penned an interesting piece as the founder of WorkLife about a recent email she received regarding the WeWork Affiliate Network, and what this very strategic move could mean for other indie brands.

While Kate makes the case that this isn't a moment to panic, "it is a moment to stop sleepwalking".

Further listening: This TWIC Discussion from 2024 with John Santora (CEO, WeWork), Anant Yardi (Founder, Yardi) and Jason Anderson (CEO, Vast) about the formation of this affiliate network. And this TWIC Discussion with Sam Rosen and William Sandford about the acquisition of Deskpass, Breather and Hubble.