Discussions » 🏢 If you build it, they won't necessarily come. (🔗 Visit source)
Profluent LinkedIn poster, Dave Cairns, recently said the quiet part outloud. Employees just aren't adopting usage of coworking - even when their employers are providing them access to various membership options and booking tools.
Some of us here at TWIC see first hand this reality as aggregators work hard to not only sell companies on the importance of providing access to flexible workspaces, but also have to then convince said employees to use the spaces they are being given access to. Many companies simply switch the service "on" but fall short in the area of change management where they need to show their people the WHY behind the who, what and where.