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Coworking news & views.
📼 Love a great coworking ad! #
Gabriela Hersham shared Huckletree’s newest video ad, and I love it. Poetry, space, people, emotions. It’s great! Hopefully it inspires you for your ads, tours and storytelling.
👉 Read this.
🤔 Psychological pricing techniques to increase flex sales #
Management platform andcards shares a guest post on 3 techniques to increase coworking sales. They include anchoring, reciprocity, and framing.
👉 Read this.
🌍 A bright future for coworking in Africa #
Sheya Michaelides shines the allwork light on coworking across the African continent, where there may be already over 1,100 coworking spaces supporting local ecosystems and communities.
👉 Read this.
🚉 Singaporean startup brings coworking into MRT stations #
Jane Toh shares how they created Staytion as a multi-concept, lifestyle space within MRT stations where commuters can work, meet, dine or shop for all their lifestyle needs in one space.
“Singapore has one of the best public transport infrastructures in the world, so it makes sense for us to locate our centres in MRT stations to leverage commuter footfalls, while providing a key transit amenity and service offering to the community.”
👉 Read this.
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💻 Coworking technology.
🐈 What this cat can tell you about your tech stack. #
After bringing this cat into one-too-many conversations with flex space operators and tech providers, I decided to share how this hypothetical cat can quickly help to highlight any inefficiencies or unreliability of data across your tech stacks.
👉 Read this.
✅ Another aggregator slides into workspace optimization tech #
Paras Arora shares that Qdesq have spun out Qudify to provide a “digital SaaS solution to enterprises and occupiers to optimise usage of workspace inventory and visitor check ins”. This follows the trend we’re seeing from firms like officernd, Liquidspace, Kettle and recently Microsoft.
👉 Read this.
Coworking data.
🇬🇧 Comparing the cost & availability of flex in the UK #
Rubberdesk’s Q3 UK Flexible Office Report looks at the cost and availability of flexible office space in key markets across the UK and outside London.
Key findings are that there was a 13% increase in supply outside London, average prices are well below pre-pandemic rates, the median desk price outside London is over half the rate in the capital (£282 vs £625), there was a 7% or more increase of prices in Manchester, Newcastle, Cambridge & Edinburgh since Q2/22.
👉 Read this.
🇮🇳 Over 75k seats leased in H1 2022, up from 60k in all 2021. #
Savills India shared some numbers including the 15k bump in seats leased, with anticipated demand reaching a new high of 150k seats by end of year. They also share that flex spaces will account for 20% market share of the total office leasing by end of 2022.
👉 Read this.
Coworking market moves.
🇲🇽 The SQ says !Hola México! #
Hines announced the first THE SQ coworking hub outside of the US, in Mexico City.
We could see a rapid growth of this brand across their own portfolio of over 200M sqft of office buildings, and their extensive partner network.
👉 Read this.
🏨 Hotel brand landing in Dublin #
Paul Nearchou shares that The Hoxton would be brought to Dublin via a JV.
Why is this coworking related? Well the hotels’ operating group Ennismore announced last week that their embedded coworking offering would be expanded to more locations and their other hotel brands.
👉 Read this.
💡 Sustainable working co shares their brand partnership playbook #
Adnan Belushi shares Johnson Corner’s approach to brand development when transforming office buildings. In short they have 3 routes including deploying their brand, a hybrid approach and a whitelabel approach.
This seems similar to previous partnership moves made by WeWork, InfinitSpace, and others, so this may be a growing market segment or trend.
👉 Read this.
☕️ B-corp activating town centers eyes further expansion. #
Gareth Jones shares that after 5 years of supporting town centers with coworking hubs, TownSq are eyeing out further expansions.
👉 Read this.
🆕 A new coworking franchise enters the market #
The folks at The Coven are inviting entrepreneurs to join in and become ‘community owners’ as part of t a new franchise play that offers ops, design and tech support or playbooks to franchisees.
via Matt Woestehoff and Liz Elam in the GCUC community.
👉 Read this.
🎙 Coworking conversations.
Erin Delmore, Genevieve Shuler, David Lane, Bill Mayo, Skye Williamson, Kim Taylor, Jennifer Swift, Conor Horrigan, Pete Bacevice, and Rachel Feintzeig discuss why folks are choosing coworking instead of the home or office on the As We Work podcast by The Wall Street Journal.
Caleb Parker and Cat Johnson dive into what community within flex spaces actually means, and how it can be grown and nurtured by CRE’s most important hire (community managers) on the WorkBold Podcast.