ThisWeekIn Coworking

Week 42, 2022

This week we see 23 stories including a great video from Huckletree, 3 psych pricing techniques to boost sales, India expecting a 2.5x bump in seats leased this year, a new franchise, THE SQ launching outside the US and more.

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๐ŸŽ‰ Coworking celebrations.

๐Ÿฅ‚ Texas space gets triple certified. #

Good Coworking are now the first coworking space in the world who are focussed on inclusive sustainability, LEED Gold Certified, City of Dallas Business Platinum certified and SUPER Bronze certified.

๐Ÿ‘‰ Read this.

โœŠ Coworking impact.

๐ŸŒฑ Why LEED Matters for Flex #

This week Good Coworking announced their LEED Gold achievement for their flagship space in Dallas. In this article, Amy makes the case for why LEED and other certifications are worth the effort.

– Shared by Amy

๐Ÿ‘‰ Read this.

๐Ÿ“ฐ Coworking news & views.

๐Ÿ“ผ Love a great coworking ad! #

Gabriela Hersham shared Huckletree’s newest video ad, and I love it. Poetry, space, people, emotions. It’s great! Hopefully it inspires you for your ads, tours and storytelling.

๐Ÿ‘‰ Read this.

๐Ÿค” Psychological pricing techniques to increase flex sales #

Management platform andcards shares a guest post on 3 techniques to increase coworking sales. They include anchoring, reciprocity, and framing.

– Shared by Helga

๐Ÿ‘‰ Read this.

๐ŸŒ A bright future for coworking in Africa #

Sheya Michaelides shines the allwork light on coworking across the African continent, where there may be already over 1,100 coworking spaces supporting local ecosystems and communities.

๐Ÿ‘‰ Read this.

๐Ÿš‰ Singaporean startup brings coworking into MRT stations #

Jane Toh shares how they created Staytion as a multi-concept, lifestyle space within MRT stations where commuters can work, meet, dine or shop for all their lifestyle needs in one space.

“Singapore has one of the best public transport infrastructures in the world, so it makes sense for us to locate our centres in MRT stations to leverage commuter footfalls, while providing a key transit amenity and service offering to the community.”

๐Ÿ‘‰ Read this.

๐Ÿ’ฐ Distributed companies are reallocating budgets to offsite meetings. #

Coconat shares Andrea Doyle’s Skift article about how office budgets are being redeployed for offsite meetings.

๐Ÿ‘‰ Read this.

โœ… Not all coworking spaces are the same. #

Cat Johnson shares a piece of her coworking journey and how not every coworking space they’ve ever worked from were great fits.

๐Ÿ‘‰ Read this.

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๐Ÿ’ป Coworking technology.

๐Ÿˆ What this cat can tell you about your tech stack. #

After bringing this cat into one-too-many conversations with flex space operators and tech providers, I decided to share how this hypothetical cat can quickly help to highlight any inefficiencies or unreliability of data across your tech stacks.

๐Ÿ‘‰ Read this.

โœ… Another aggregator slides into workspace optimization tech #

Paras Arora shares that Qdesq have spun out Qudify to provide a “digital SaaS solution to enterprises and occupiers to optimise usage of workspace inventory and visitor check ins”. This follows the trend we’re seeing from firms like officernd, Liquidspace, Kettle and recently Microsoft.

๐Ÿ‘‰ Read this.

๐Ÿ’ธ Indian coworking provider makes first outside investment #

WeWork India have announced an investment into Bengaluru-based conferencing and collab. platform Zoapi. The enterprise SaaS solution provider combines wireless screen sharing, video calls, online calendars and a room scheduler.

๐Ÿ‘‰ Read this.

โœŒ๏ธ French booking app bows out #

Fayรงal Belab shares that their team have made the tough call to close down Offeaze, and highlights 3 key takeaways from the experience.

๐Ÿ‘‰ Read this.

๐Ÿ“ˆ Coworking data.

๐Ÿ‡ฌ๐Ÿ‡ง Comparing the cost & availability of flex in the UK #

Rubberdesk’s Q3 UK Flexible Office Report looks at the cost and availability of flexible office space in key markets across the UK and outside London.

Key findings are that there was a 13% increase in supply outside London, average prices are well below pre-pandemic rates, the median desk price outside London is over half the rate in the capital (ยฃ282 vs ยฃ625), there was a 7% or more increase of prices in Manchester, Newcastle, Cambridge & Edinburgh since Q2/22.

– Shared by Tom

๐Ÿ‘‰ Read this.

๐Ÿ‡ฎ๐Ÿ‡ณ Over 75k seats leased in H1 2022, up from 60k in all 2021. #

Savills India shared some numbers including the 15k bump in seats leased, with anticipated demand reaching a new high of 150k seats by end of year. They also share that flex spaces will account for 20% market share of the total office leasing by end of 2022.

๐Ÿ‘‰ Read this.

๐ŸŒ An update on Europe’s flex space market #

Savills share their Autumn 2022 report on the European flex space industry. An interesting graph (on page 4) shows how after a tumble in 2020 and 2021, we’re seeing the proportion of flex being taken up in Europe rebounding back up towards 5%.

๐Ÿ‘‰ Read this.

๐Ÿค Coworking market moves.

๐Ÿ‡ฒ๐Ÿ‡ฝ The SQ says !Hola Mรฉxico! #

Hines announced the first THE SQ coworking hub outside of the US, in Mexico City.

We could see a rapid growth of this brand across their own portfolio of over 200M sqft of office buildings, and their extensive partner network.

๐Ÿ‘‰ Read this.

๐Ÿจ Hotel brand landing in Dublin #

Paul Nearchou shares that The Hoxton would be brought to Dublin via a JV.

Why is this coworking related? Well the hotels’ operating group Ennismore announced last week that their embedded coworking offering would be expanded to more locations and their other hotel brands.

๐Ÿ‘‰ Read this.

๐Ÿ’ก Sustainable working co shares their brand partnership playbook #

Adnan Belushi shares Johnson Corner’s approach to brand development when transforming office buildings. In short they have 3 routes including deploying their brand, a hybrid approach and a whitelabel approach.

This seems similar to previous partnership moves made by WeWork, InfinitSpace, and others, so this may be a growing market segment or trend.

๐Ÿ‘‰ Read this.

โ˜•๏ธ B-corp activating town centers eyes further expansion. #

Gareth Jones shares that after 5 years of supporting town centers with coworking hubs, TownSq are eyeing out further expansions.

๐Ÿ‘‰ Read this.

๐Ÿ†• A new coworking franchise enters the market #

The folks at The Coven are inviting entrepreneurs to join in and become ‘community owners’ as part of t a new franchise play that offers ops, design and tech support or playbooks to franchisees.

via Matt Woestehoff and Liz Elam in the GCUC community.

๐Ÿ‘‰ Read this.

๐ŸŽ™ Coworking conversations.

Erin Delmore, Genevieve Shuler, David Lane, Bill Mayo, Skye Williamson, Kim Taylor, Jennifer Swift, Conor Horrigan, Pete Bacevice, and Rachel Feintzeig discuss why folks are choosing coworking instead of the home or office on the As We Work podcast by The Wall Street Journal.

๐ŸŽง Listen to this.

Caleb Parker and Cat Johnson dive into what community within flex spaces actually means, and how it can be grown and nurtured by CRE’s most important hire (community managers) on the WorkBold Podcast.

๐ŸŽง Listen to this.

๐Ÿ“† Coworking events.

๐Ÿ€ GCUC announce Chicago ’23 dates #

The next GCUC in North America will be in Chicago in April 2023.

๐Ÿ‘‰ Read this.

๐Ÿ“ˆ Convo: Lead gen for indie spaces #

October 28: What are the best, proven lead generation strategies for indie coworking operators? Letโ€™s chat about it.

๐Ÿ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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๐Ÿ‘‰ Read this.