ThisWeekIn Coworking

Week 4, 2023

A writing hack, spike in franchising enquiries, more lounge-access in the equation, why a firm is pushing landlords to be on coworking and more.

πŸŽ‰ Coworking celebrations.

πŸŽ‚ Intelligent Office celebrates 28 years #

Ryan Harris shares how much has changed in the world and in flex since 1995. Yes. 1995. Congrats IO team!

πŸ‘‰ Read this.

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✊ Coworking impact.

πŸ—½ Support for underrepresented founders in NYC spaces #

Phil Kirschner shares details of McKinsey’s 2023 InNYC accelerator program that will support seed and series A startups and proptech companies with underrepresented founders in NYC with 3 months of support (for free and for no equity) to solve their most pressing issues.

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

πŸ’‘ A simple hack to transform your writing #

Cat Johnson shares a great tip for how to improve your writing. In short? Write for one person. Longer version? Check out the short (but well written) blog post.

πŸ‘‰ Read this.

🧠 Space features their very own ‘firestarter’ as the member of the month. #

Brain Embassy Antwerp featured Joke Seghers, their community lead, as their member of the month. I love this because community managers are very much members within any space, and celebrating their personalities individual and missions are a great idea. It’s also awesome to get a glimpse into Joke’s 8 years of living and breathing coworking spaces.

πŸ‘‰ Read this.

🀩 Short summary of recent brand-and-UX-in-flex panel #

Adam Blaskey shares his takeaway from a panel at SPACE+ with James Lowery, Charlie Green, Gabriela Hersham and Ed Cowell. In short flex operators have been brand innovators for over a decade, but with competition growing, everyones going to have to work even harder. Also, data driven user experiences are getting ever-more important to driving brand loyalty.

πŸ‘‰ Read this.

πŸ’‘ Takeovers & franchising enquiries tops indies for first time #

Craig Baute shares that for the first time DenSwap have done more feasibility studies for landlords looking to backfill ex-WeWork spaces or evaluate coworking franchises than independent spaces looking to grow. Could be a sign of shifts in the market, or an opportunity for indie brands looking to get creative with landlord partnerships.

πŸ‘‰ Read this.

πŸŽ“ Stanford MBA team explores matched co-tenancy #

Phil Kirschner reshared Project Pair’s take on flex space that was originally shared by Nick Bloom. In short the pilot project (run by a Stanford MBA team) looks to arrange office co-tenancy between matched firms, resulting in an estimated 30-50% saving on typical lease agreements.

Curious to see how this will play out with coworking, and how long it’ll take to shift the tech to support the burgeoning subleasing opportunity.

πŸ‘‰ Read this.

πŸ‡¨πŸ‡¦ Reminder for non-profit Toronto spaces to reapply for tax breaks #

Ashley Proctor reminds membership orgs (aka artists studios, music venues and shared workspaces managed by not-for-profit orgs) to reapply by March 15th to remain eligible for tax breaks from the City of Toronto.

πŸ‘‰ Read this.

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πŸ’» Coworking technology.

πŸ›ƒ Booking platform adds lounge-access #

Upflex have announced they’re partnering with DragonPass to also make 1,100 lounges in airport and rail stations bookable.

If you participated in the last TWIC Discussion, then you’ll remember us digging into how flex spaces, and when-on-the-move workspaces were being brought together to enable whole new types of workdays/weeks, ultimately benefiting participating spaces.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸš€ Why one firm is telling landlords to bet on coworking #

β€œFrom an investment perspective, we see the coworking model yielding two to three times more revenue per square foot compared to a traditional commercial real estate model,” Karen Allison Condi said. β€œIf the market is right, building owners can reap high rewards by converting their building into a shared workspace/coworking space.”

πŸ‘‰ Read this.

🀝 Coworking market moves.

πŸ’΅ How global chain taps new revenue through consumer brands #

Marty Swant shares some details in Digitay around how WeWork is bringing consumer brands (and new revenue) into their spaces.

In short? Charging consumer brands for exposure, ad spots and experiential campaigns in front of their members.

The article mentions Recess (led by Jack Shannon), and this is something I loved helping workspaces around the world with during my time launching and leading (check that out to run your own virtual/irl perks programs). Still believe this is a huge opportunity for engaged communities.

πŸ‘‰ Read this.

πŸ’° 10 platforms announce shared ownership programs #

Sascha Kellert shared that Ownco co-launched with 10 founding shared ownership companies. In short, through the platform, over 200,000 community members will be able to participate in shared ownership programmes.

In short, these 10 platforms will allow participants to become part owners of the companies themselves. In the list is a fitness platform owned by participating trainers, a hospitality platform owned by the hosts/guests and neighbors and OneCoworking a coworking network owned by coworking spaces.

πŸ‘‰ Read this.

πŸ‡³πŸ‡± Provider opens 8th Amsterdam location #

Flexible office space and coworking provider Tribes expands its network to 20 locations across the Netherlands, Belgium and Germany, with it’s newest location on Amsterdam’s South Axis.

– Shared by Jodie

πŸ‘‰ Read this.

🎨 Indian network introduces new brand identity #

COWRKS have introduced a new brand identity. As the leading market in APAC and one of the top 3 flex markets in the world, keep an eye on moves in and across India.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

Bill Bennet from Expansive chatted with Liz Elam about leading one of the largest brands with an innovative structure and over 3.8 million square feet of workspace on the GCUC podcast.

🎧 Listen to this.

Tobi Skovron chats with Jamie Russo about creating an ecosystem that includes workspace, wellness, hospitality through CreativeCubes, Orange Theory and Timber & Greens on the Everything Coworking podcast.

🎧 Listen to this.

πŸ“† Coworking events.

πŸ‘Ύ The Metaverse, DAOs, NFTs, Crypto and AI in Coworking Spaces #

Jan 31: Curious to discover how AI, Crypto, web3, NFTs, DAOs and the metaverse might impact coworking spaces? Let’s explore how coworking spaces around the world are currently (re)shaping their concepts around these trends.

– Shared by Pauline

πŸ‘‰ Read this.

🌍 2023 Global Alliance Summit #

Feb 15: The annual Coworking Alliance Summit brings together the world’s coworking alliance leaders and members, collaborative organizations, and industry professionals from around the world.

πŸ‘‰ Read this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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Other Summaries.

Week 38, 2023

This week we explore coworking ‘elements’ in CRE, offering podcast support, what hotels are missing about flex workspace, a new sustainability index, low-rise conversion, airport workspace competition and more.Β 

πŸ‘‰ Read this.

Week 35, 2023

This week we explore 20 steps to build great communities, an operator’s warning to landlords, an open-letter to WeWork, the US gov’s own coworking network, residential coworking in Germany, the growth of ‘alternative flex’, and more.

πŸ‘‰ Read this.

Week 34, 2023

This week we explore the only currency that matters, famous takeovers, terrible terms, corporate positioning, B-corps as secret weapons, a 65% drop in demand, and more.

πŸ‘‰ Read this.

Week 33, 2023

34 things you may have missed including flex space forecasting, how Dropbox leverages coworking, valuation techniques, childcare, phoenix moments, reinventing CRE, and predictions from 2016 and more.

πŸ‘‰ Read this.

Week 32, 2023

This week was a rollercoaster with shaky news from WeWork, record results from IWG, a global celebration of coworking, IKEA entering the sector, guides for starting spaces and picking tech, more market moves than you can shake a stick at and more!

πŸ‘‰ Read this.

Week 31, 2023

This week we look at a 15% avg price increase in UK, supporting caregivers, work clubs, marketing mailboxes, new-ish GBP rules, addressing the AI elephant in our boardrooms, JLL’s AI engine and more.

πŸ‘‰ Read this.

Week 30, 2023

This week’s summaries include a 10% bump in US coworking supply to 6,000+ locations, Barbie, childcare and coworking, Malaga sitting at 92% capacity and more.

πŸ‘‰ Read this.

Week 29, 2023

This week we explore how weak office markets are squeezing flex spaces, how to re-warm leads, pros/cons of coworking from 2017, that viral AI-salesperson video, a furniture-rental acquisition, and more.

πŸ‘‰ Read this.