Week 10, 2022

This week we see the global movement mobilize to support Ukrainian communities, over $13M in funding, IWG + Instant digital merger, a landlord launching flex-access app, a new B-corp in the UK and more.

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πŸŽ‰ Coworking celebrations.

πŸ‡¨πŸ‡¦ Local provider officially opens new location

ACE Coworking shared on twitter that their new Trafalgar Road location is now officially open! Congrats!

πŸ‘‰ Read this.

β’· UK workspace operator becomes B-Corp certified.

Joel Freeman shares a shout out to Work.Life founders Elliot Gold and David Kosky to celebrate the firms recent B-Corp certification. It makes them one of just 3 operators in the UK to become certified.

πŸ‘‰ Read this.

πŸ“° Coworking news & views.

🎍 Firm introduces paper, bamboo and wooden key cards

Caterina Maiolini shares that SALTO have introduced these new guest key cards to reduce plastic usage, helping the firm and their customers prioritize green practices.

πŸ‘‰ Read this.

🍼 Coworking + Childcare isn’t the future, it’s now.

Lauren Walker and Iris Kavanagh share some ideas for coworking spaces to provide childcare or babysitting services, and why now is the right time to do so.

πŸ‘‰ Read this.

🎨 Local operator rebrands and eyes expansion

StartUp Harrisburg, which was the first coworking space in the city with a population of around 49k, is becoming Pursuit Coworking. Since launching in 2013, the brand is now pursuing additional satellite locations in the city due to increased demand for all 3 of their coworking options.

– Shared by GCUC

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πŸ’» Coworking technology.

πŸ’° VC raised fourth Proptech fund.

Camber Creek‘s Jeffrey Berman shares news that the VC firm have raised a new proptech fund, adding $325M in capital to be deployed into technology for the property industries.

πŸ‘‰ Read this.

πŸš€ 6 months in, on-demand platform eyes new funding round.

Hayri DemirΓ§apa shares that the FlowSpace team are starting their next funding round after being live for 6 months, to “do what Spotify has done for music and what Netflix has done for movies” but for space-as-a-service on demand.

πŸ‘‰ Read this.

πŸ“² Landlord launches multi-operator flex space app

Newmark announced the launch of Optality, an enterprise-focussed app to allow corporate real estate leaders to manage hybrid office models, and centralize the associated costs. Building upon the recent acquisitions of international agile workspace providers Knotel and Deskeo, this adds an additional element to the landlords growing flexible office offering. The platform is powered by Upflex, and will also allow the landlord’s enterprise customers to give employees access to their network of partner locations.

πŸ‘‰ Read this.

πŸ“ˆ Coworking data.

πŸ‡ΊπŸ‡Έ America’s new tech hubs?

Axios summarizes a report from the Brookings Institution and LinkedIn data tracking tech migration to paint a picture of which fast-growing cities are hosting a bigger and bigger slice of the US tech workforce.

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🀝 Coworking market moves.

πŸ”— IWG and Instant merge digital assets

The Instant Group and IWG announced an interesting investment-slash-acquisition-slash-merger this week. I break down the deal a bit here, but in short: Instant will continue to be run independently, a bunch of IWGers will move over, Β£320M ($421M) are being invested/paid to exiting stakeholders, IWG will transfer management of EasyOffices(.com), Meetingo(.com), Rovva and Worka to Instant, and there’s a plan to IPO the merged entity in 2023.

Quite fascinating! The distribution and discovery side of coworking is definitely getting interesting.

πŸ‘‰ Read this.

πŸ’° Hybrid-hub company raises $9.6M seed

citybiz shares that Daybase, who I’ve covered a few times since the ex-WeWork execs announced their plans, have raised a significant early round of capital from some prominent investors and NYC real estate owners.

Led by Joel Steinhaus and Doug Chambers, the company provides hybrid workers a network of on-demand workspots, that are close to home, in neighborhoods and communities across the country.

πŸ‘‰ Read this.

πŸ‘·β€β™€οΈ Property developer introduces their own flex workspace product.

Granite have announced “Ready Collective“, their own take on a flexible workspace product offering private, furnished and wired suites + amenities on monthly and yearly terms.

Customers have 24-hour access to Ready Collective, as well as full access to building amenities which include The Lounge (offering a variety of seating options, a kitchen, library, and event space), MOVE fitness center, EATS cafΓ©, MEET conference center, and a large, landscaped outdoor workspace called The Yard.

Whilst this is the first location launch, they do hint that more may be coming and will be available within their proprietary leasing platform called evolve.

πŸ‘‰ Read this.

πŸ† Subscription furnishing service wins Nordic Proptech award

NORNORM shared that they won the Nordic Proptech Award in the Space-as-a-Service category. The firm, backed by IKEA, aims to create a fully circular model for workspace furniture through using, and reusing, resources intelligently.

Seems like the furniture as a service space is heating up!

πŸ‘‰ Read this.

🎯 Landlords on hunt for flex-space partners.

JLL shares that against the backdrops of empty offices and a hybrid future, even more landlords are seeking partnerships with experience operators through management agreements. Jacob Bates and Ben Munn share their observations from their work with/on flex offerings through the firm.

πŸ‘‰ Read this.

πŸ’΅ Chicago-based coworking brand raises $3.5M for national expansion

Caitlin McAllister shares that Workbox Company, who run coworking spaces in Chicago in which members can network with over 40 angel and VC investors, raised $3.5M to expand out of the city and across the country. This raise brings their total investment to $7M to date.

πŸ‘‰ Read this.

πŸ’₯ Coworking impact.

🌎 Mobilizing the global coworking movement for Ukraine

On March 9th 2022 the Coworking IDEA Project team and the European Coworking Assembly hosted an International conversation to hear directly from the coworking community in Ukraine, and to understand exactly what is needed by our friends and colleagues who are being directly impacted by violence, migration, and the trauma of war.

πŸ‘‰ Read this.

πŸ‡ΊπŸ‡¦ A message from Ukraine’s coworking spaces

Anastasiia Kachan of the Ukraine Coworking Association shares a message of hope, determination, and thanks for their support.

πŸ‘‰ Read this.

πŸ‡ͺπŸ‡Ί Another big operator provides free space

WeWork have shared that they’re providing free space across Warsaw, Stockholm, Prague, Hamburg, Frankfurt and Brussels to displaced Ukrainian businesses that are in need of immediate assistance and nonprofit organizations that are providing relief efforts.

πŸ‘‰ Read this.

🏨 Coliving communities group to support those displaced

The Co-Liv organizers are collecting information on coliving operators across Europe who are able to support those in need with accommodation, food, legal, financial assistance, job or anything else. The information will then be packaged and distributed with individuals in need.

πŸ‘‰ Read this.

πŸ‡©πŸ‡ͺ German coworking alliance steps in to welcome refugees

The German Coworking Federation (GCF) have made a clear and open statement that they are open to refugees. They also provide a number of resources, and have collaborated with the One Coworking, independesk and the German Coworking Map to make it easier to find spaces giving free access, coffee or other support to refugees.

πŸ‘‰ Read this.

πŸ’™ Coworking for Ukraine

Christoph Fahle and the One Coworking team have put together a growing resource for refugees fleeing the war in Ukraine. Not only are they sharing a map of free work and meeting spaces for refugees across Europe, but they also list other resources like free rides and places to stay.

πŸ‘‰ Read this.

πŸ“² Free access to locations in Finland, Sweden and Estonia

Spacent have also opened up free memberships to refugees and those displaced by the war in Ukraine.

πŸ‘‰ Read this.

πŸŽ™ Coworking conversations.

The European Coworking Assembly shares some messages for our friends in Ukraine ft words from Jeannine van der Linden in the Netherlands, Johanna Vol in Germany, Piotr Boulangé in Poland, Hector Kolonas (me) in the US, Lea Turner in Slovenia, Patricia Salmič in Slovenia, Manuel Zea in Spain, Jose Antonio Morales in Slovenia, and Bernie J Mitchell in the UK.

🎧 Listen to this.

Jerry Alexander shares his take on the IWG + The Instant Group tie up and what it could mean for the industry and independent operators.

🎧 Listen to this.

Jamie Russo chats with Michelle Talbert about her unique blend of digital and physical business support for her members at Her Power Space, and more on the Everything Coworking podcast.

🎧 Listen to this.

About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

Other Summaries.

Week 20, 2022

This week we saw a grocer + coworking partnership, AI-driven dynamic pricing, airport lounges added to a booking platform, a P3 hub launch, data on average hotdesk pricing, more cross-Atlantic market moves, and more.

πŸ‘‰ Read this.

Week 19, 2022

This week we explore writing down ideas, see coworking stories from London, Canada, Madrid and insights from Australia, as well as look into mail management, state of flex data syncing, e-scooters, what’s happening with those 800 closed locations and more.

πŸ‘‰ Read this.

Week 18, 2022

This week we explore subtext to Airbnb’s announcement, airline miles from workspace bookings, a billion-dollar takeover, 5 million steps for charity, a mega franchise merger and growth in flex demand and supply across US, Canada and the UK.

πŸ‘‰ Read this.

Week 17, 2022

This week we explore 2 coworking opportunities in appliances & hygiene products, a 300% increase in demand, more M&A, tips for coworking tours, and flex arbitrage.

πŸ‘‰ Read this.

Week 16, 2022

An 8.7% dip in local footprint, a US franchise spin out their software, a new academic study, explore ad spend arbitrage and a space partnership aiming for 500 locations.

πŸ‘‰ Read this.

Week 15, 2022

This week we explore if buildings can have souls, the office sector’s cataclysmic change, if architects suck at designing coworking spaces, see WeWork + Yardi partner up, see US flex demand soar up by 58%, a strategic investment tying up SaksWorks + Convene, a $30M investment into coworking in Tier II cities in India, and a prop dev in London doubling down on flex. And more.Β 

πŸ‘‰ Read this.

Week 14, 2022

This week we explored small-town coworking in Canada, crowdfunding to expand, a Β£1.4B drop in UK flex space, 2 more platform acquisitions, underdog city expansions and more.

πŸ‘‰ Read this.

Week 13, 2022

This week we see Β£5k grants for Welsh venues, a trillion dollar tactic become a strategy, a public UK retailer possibly saving millions by shifting to coworking, a proptech coworking space in Germany, a new way to support Ukrainian spaces, a rapid new workspace tech integration and more.

πŸ‘‰ Read this.

Week 12, 2022

This week we see Β£1M going to help set up coworking spaces, NFTs, platforms supporting spaces within Ukraine, why we’re still seeing more booking platforms, rewriting the future for women forced out of workΒ  and more.

πŸ‘‰ Read this.

Week 11, 2022

This week we see two more big mergers, the coworking markets in Bulgaria, France and Ukraine, an ode to community members, the metaverse and more

πŸ‘‰ Read this.