ThisWeekIn Coworking

Week 29, 2021

This week we share marketing ideas, the $136B childcare opportunity, news from Australia and New Zealand markets, a public integration roadmap and more.

πŸŽ‰ Coworking celebrations.

πŸ₯‚ Mike officially joins Upflex!

If you join our weekly TWICΒ discussions, you may have heard Mike LaRosa‘s voice as he helps co-host the room. This week it was officially announced that he’s become the Director of Channel Partnerships at Upflex.

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πŸ“° Coworking updates.

πŸ’‘ 23 marketing ideas for International Coworking Day.

Cat Johnson shares 23 awesome ideas that any workspace can use to convert interest into memberships this International Coworking Day (August 9th, btw).

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πŸ’° The childcare opportunity is huge. $136B+ huge.

David Fogel summarizes the numbers compiled by and Melinda Gates around the size of the whole ‘care economy’.

Picking up from the huge undercurrent trend of coworking + childcare, the fact that infant and child care is a $136B+ market, should inspire even more community operators to looking into this huge opportunity.

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πŸ‡¦πŸ‡Ί Predicting the new frontier for Australian commercial landlords.

Hub Australia has announced a new site at Melbourne’s St Kilda Road, under a first-of-its-kind operator agreement in the country.

The operator will service all building tenants via management of the business lounge, cafΓ©, a range of serviced meeting spaces and two floors of flex space.

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πŸ“¦ Co-warehousing, fulfillment, coworking and e-commerce.

A Q&A with Maximiliano Trujillo, CEO & Co-Founder of Palletized, a coworking space that also offers an array of logistics, fulfillment and warehousing options.

This is a growing trend, and I actually connected a few TWIC readers to others doing/interested in co-warehousing just the other day. Keep an eye on this as e-commerce continues to grow rapidly.

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😝 An unapologetic defense of the office.

Christina Cauterucci shares why they still love the office, regardless of the commute.

A fantastic read for anyone who’s looking at how to empathetically position their offices as a better alternative than working from home.

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πŸ‡³πŸ‡Ώ How coworking is growing in New Zealand.

In this post Vaughan Wilson (Digital Nomad), John Moffett (Generator) share how they’ve grown since lockdowns were imposed and then lifted in the country.

The former had 6 locations and has since added 3 more. The latter added 3000 sqm and planning to add a further 3000 sqm of space.

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πŸ₯‡ First N. American coworking space receives isUD designation.

HANSA workspace becomes the first coworking/shared workspace in North America to receive the certification for innovative solution for Universal Design.

isUD is a standard for ensuring inclusivity and focuses on spaces that eliminate barriers while elevating users’ experience by improving performance, health and wellness, and social participation.

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β˜•οΈ “Why do I still look to coffee shops to solve my office space problem?”

Eric Roseman‘s recent newsletter shone a bright light into why coworking has become an inspiring ‘thing’, and is almost always a huge upgrade from the disappointment that is coffee shop hopping.

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πŸ‘Š Coworking vs Starbucks.

KettleSpace took aim at Starbucks (or at least working from one) in their recent piece comparing their drop-in coworking hubs to the frustrations of working from any coffee shop. Not the first time we’ve seen this comparison, and certainly won’t be the last as more and more folks seek third spaces outside their homes to get work done from.

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πŸ– Is ‘Working from Anywhere’ what comes next?

Knight Frank dive into whether ‘Working From Anywhere’ will be the next big thing after Working From Home and Working Near Home.

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πŸ“– Interview with authors of “The Cult Of We” book.

Hiten Samtani interviewed Eliot Brown and Maureen Farrell about their book on WeWork, and it’s characters from Adam Neumann and Michael Gross to a whole raft of others who played into the building up and breaking down of the almost-IPO scandal.

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πŸ’» Coworking technology.

Tech news is supported by Syncaroo – who help flex spaces automate their laborious marketing & sales tasks.

πŸ’Έ Who is working together to boost coworking reach & revenues?

Syncaroo is making their integration roadmap public, allowing workspaces to see who they’re working with (so far) to streamline how flex workspace is found, booked & filled.

πŸ‘‰ Read this

πŸ’΅ YC-backed booking app goes live in Singapore & Hong Kong.

Deskimo (part of Y Combinator‘s current batch) has launched in Singapore & Hong Kong. The app caters to people who usually work from home, but occasionally need a place nearby where they can get away from distractions or take meetings. Their business model is to charge employers for the time their workers use the space, instead of monthly or yearly fees.

Once again the trend towards making space available on-demand pops back up in our weekly summaries.

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πŸ’³ Desk booking platform introduces ‘black card’.

The team at Narau are introducing a ‘Black Card’ which gives its holder 6 months of free access to over 400 locations on their app. It’s only available through a prize draw for folks who refer people to use their app.

As I’ve always wanted a Nandos Black Card (and for a Nandos to open in NYC) I love this idea of bundling referrals, workspace access and a black card.

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πŸ’΅ Workspace tech provider raises further Β£30M for expansion.

Essensys shared that they’ve raised β‰ˆΒ£30M (β‰ˆ$41M) through a primary share placing. The company, who’s listed on London’s AIM, said it would use the proceeds to accelerate the company’s growth strategy and product development.

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🀝 Coworking deals.

🏒 IWG gobbles up 5 ex-WeWork locations as demand soars.

5 of IWG‘s newest 8 locations are ex-WeWork locations in New York, London and Jakarta. The owner of Spaces and Regus is also said to have shared that in June demand for such locations was up 14% from pre-pandemic levels.

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🧩 Consolidation in the office furniture & equipment sector.

Herman Miller announced that they’ve just completed an acquisition of Knoll, and that the firms would combine to comprise of 19 brands, a presence across 100 countries, a global dealer network, 64 showrooms, more than 50 retail locations and multichannel ecommerce capabilities.

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πŸ› Shopping center + coworking franchise set to launch 19,000 sqft space.

The Westfield London shopping center in White City and Venture X announced a new coworking location, picking up on two growing trends, coworking + retail and workspaces outside of city centers.

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πŸ‡¬πŸ‡§ UK workspace brings in advisor as it aims for 1.25M sqft.

Plus X has appointed Savills as their strategic advisor as they plan to expand their number of hubs to 25 across the UK over the next 5 years.

Paul Rostas mentions how they want to “create a national network of hubs to help landlords unlock space and planning profitably and have a greater social impact.”

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πŸŽ™ Coworking conversations.

Olga Fomenko and Jean-Yves Huwart discuss the MatchOffice 2021 Europe Coworking Survey results.

🎧 Listen to this

Jamie Russo dives into why Customer Lifetime Value (CLTV) is a key metric for coworking operators, and how to use it to make data-driven decisions.

🎧 Listen to this

Jonas Kjellberg (NORNORM), Michael Cockburn (Desana), TomΓ‘Ε‘ JurdΓ‘k (MiddleCap), Ross Blair (Hines) and Arkadiusz Rudzki (Skanska) discuss ‘the future of the office’ in a PropertyEU-hosted roundtable.

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Bernie Mitchell and Dale Thomson dive into how London’s Affordable Workspace Program is progressing.

🎧 Listen to this

Jo Meunier and David O’Coimin discuss how the future of work is for everybody, not just a percentage of the population.

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πŸ“† Coworking events.

Discover or share coworking-related events here.

πŸ’Ό Coworking jobs.

Find or post coworking jobs for free here.

πŸ™ Thanks. is made possible thanks to all the communities who’ve upgraded their member perks with included Premium.

Thank you!


About This. is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates and discussions you may have missed.

Newsletters are curated by Hector Kolonas and made available for free via email or this website.

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