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😋 Has AI started eating the flex office broker’s lunch?
At GCUC UK, Patrick Kennedy and Phoebe Reilly reported that 42% of Manchester office transactions Expand 👇 are now flex, yet operators say broker-generated leads dropped roughly 50% in 2024.
Scott Dickson argues AI search tools like ChatGPT and Copilot are the main culprit, bypassing broker marketplace sites by connecting searchers directly to operators. Deals are still getting done though, just through a much wider mix of channels including direct, traditional agents with flex desks, city-specialist brokers, individual brokers like Jimmie Brennan and Jason McDermott, and platforms like Seek.
At GCUC UK, Patrick Kennedy and Phoebe Reilly reported that 42% of Manchester office transactions Expand 👇 are now flex, yet operators say broker-generated leads dropped roughly 50% in 2024.
Scott Dickson argues AI search tools like ChatGPT and Copilot are the main culprit, bypassing broker marketplace sites by connecting searchers directly to operators. Deals are still getting done though, just through a much wider mix of channels including direct, traditional agents with flex desks, city-specialist brokers, individual brokers like Jimmie Brennan and Jason McDermott, and platforms like Seek.
⛔️ Indie operator responds to WeWork Network notice
Kate Dezarnaulds penned an interesting piece as the founder of WorkLife about a recent email she Expand 👇 received regarding the WeWork Affiliate Network, and what this very strategic move could mean for other indie brands.
While Kate makes the case that this isn’t a moment to panic, "it is a moment to stop sleepwalking".
Further listening: This TWIC Discussion from 2024 with John Santora (CEO, WeWork), Anant Yardi (Founder, Yardi) and Jason Anderson (CEO, Vast) about the formation of this affiliate network. And this TWIC Discussion with Sam Rosen and William Sandford about the acquisition of Deskpass, Breather and Hubble.
Kate Dezarnaulds penned an interesting piece as the founder of WorkLife about a recent email she Expand 👇 received regarding the WeWork Affiliate Network, and what this very strategic move could mean for other indie brands.
While Kate makes the case that this isn’t a moment to panic, "it is a moment to stop sleepwalking".
Further listening: This TWIC Discussion from 2024 with John Santora (CEO, WeWork), Anant Yardi (Founder, Yardi) and Jason Anderson (CEO, Vast) about the formation of this affiliate network. And this TWIC Discussion with Sam Rosen and William Sandford about the acquisition of Deskpass, Breather and Hubble.
🗞️ On becoming an essential part of office real estate
Jason Anderson, President of Vast Coworking Group, shares his perspective on the institutional Expand 👇 investment in coworking and why coworking is becoming an essential part of office real estate.
In summary, he points towards governments embracing flex space, franchising as a growth engine, and the surge in enterprise and mid-market demand. He also addresses some the challenges coworking space may face as investment in the sector increases. Always good seeing coworking promoted outside of our echo chamber and in traditional media outlets.
Jason Anderson, President of Vast Coworking Group, shares his perspective on the institutional Expand 👇 investment in coworking and why coworking is becoming an essential part of office real estate.
In summary, he points towards governments embracing flex space, franchising as a growth engine, and the surge in enterprise and mid-market demand. He also addresses some the challenges coworking space may face as investment in the sector increases. Always good seeing coworking promoted outside of our echo chamber and in traditional media outlets.
☕️ Coffee shops may be your biggest sales force
Jason Feifer, Editor in Chief of Entrepreneur Magazine, shared how he was kicked out of a coffee Expand 👇 shop for using his laptop. An empty coffee shop. On a Sunday. Whether he needed to work for 30mins or half the day, the owner was firm and even refunded their coffee to get them to leave.
Opportunity? I think so. Here’s how I’d do it: Set up an easy-to-use PAYG/drop-in booking form (or sign up to an app that does this for you). Connect this to your doors/wifi/etc. Tell the coffee shops to send laptop users to you. If you can get the overheads low enough, you can even print cash on weekends.
Jason Feifer, Editor in Chief of Entrepreneur Magazine, shared how he was kicked out of a coffee Expand 👇 shop for using his laptop. An empty coffee shop. On a Sunday. Whether he needed to work for 30mins or half the day, the owner was firm and even refunded their coffee to get them to leave.
Opportunity? I think so. Here’s how I’d do it: Set up an easy-to-use PAYG/drop-in booking form (or sign up to an app that does this for you). Connect this to your doors/wifi/etc. Tell the coffee shops to send laptop users to you. If you can get the overheads low enough, you can even print cash on weekends.
🎤 How one hub is empowering artists to succeed
We sat down with Jason Jet and his superstar community manager, Nia Zhane, to learn more about Expand 👇 Grindhaus Studios and the journey to build an exceptional niche coworking space.
Nichification of flex space (and community support) is undeniable. In this week’s newsletter alone we see two glowing examples of businesses being built to support music producers and creators.
We sat down with Jason Jet and his superstar community manager, Nia Zhane, to learn more about Expand 👇 Grindhaus Studios and the journey to build an exceptional niche coworking space.
Nichification of flex space (and community support) is undeniable. In this week’s newsletter alone we see two glowing examples of businesses being built to support music producers and creators.
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