Ian Minor, hospitality creator and operator, shared his take on the convergence of hotels, members clubs, and coworking spaces into hybrid hospitality models. He cites Ennismore's portfolio expansion from The Hoxton to include brands like Mama Shelter, 25hours, Hyde, and coworking brand Working From_, supported by the Dis-Loyalty paid monthly membership program across properties.

Also highlighted were Soho House's evolution from banning laptops to launching dedicated coworking arm Soho Works with relaxed workspace rules now integrated into most locations, French operator OKKO Hotels centering properties around club-lounge-coworking spaces, and Zoku designing hotel rooms as micro apartments with built-in workspaces.