We don't often get to hear the inner thoughts from growth leaders, but when Carolina Nieves shared her learnings as a Head of Growth at PilotoMail, it resonated.

She shares that most operators are not resistant to new tech, they're overwhelmed and often confused. While this is definitely true for coworking leaders needing to coordinate a tech stack that is often sprinting in opposite directions, it's also true for your potential customers who are just as confused about the "different types of coworking options".

"When we lead with empathy instead of pressure, everything changes." Yeap!