Ofis Square has announced they have signed Shraddha Kapoor, the 2nd most followed Indian influencer on Instagram, to be the face of their brand.

While we have seen experimentation with (micro)influencers by aggregators in the past, this may very well be the very first use of a mainstream influencer/celebrity to promote and market a flexible workspace brand. Will Shraddha go as viral as Nicole Kidman did for her AMC promo? We'll have to wait and see.