Gaia Almeida of Bottle Rocket Search argues that coworking operators chasing corporate demand must “hire for enterprise” by bringing in people who speak the language of large organizations, manage complex multi-site deals, and build long-term trust rather than just selling memberships.

As enterprise clients become a core, strategic segment, spaces that win will be those that invest in enterprise-ready sales, operations, and client success talent that can deliver scalable, consistent, and secure experiences across locations.