Ed Sim, founder at boldstart ventures, explores Marc Benioff's move to make Salesforce "Headless".

The move? Making the entire Salesforce, Agentforce and Slack platforms available via APIs, MCP and CLI, giving AI Agents (and the devs that build them) more access than ever before.

The kinda-subtle move? Moving from per-seat (human) pricing to consumption-based (AI agent consumption) pricing.

Watch this space.