CEO of Baseworx, Graham Clarke, shares how if you'd be able to swap your logo with any other brand, you're probably in big big trouble. "Coworking isn’t a game of copy and paste. Your space should say something... Why do you exist? Who are you here for? What experience do you want people to feel when they walk through the door?"

But it does bring up a fun thought experiment... if you could swap your logo with ANY other coworking brand, who would that be? Slide into the DMs on our brand new Insta and let us know.