Benjamin Tannenbaum (prev at CoworkIntel) shared some interesting insights from Cloudflare's CEO Matthew Prince regarding AI Search Summaries.

In short: The number of clicks useful content is getting from Google searches dropped when they improved search summaries. 75% of people found the info they needed right when they searched, and the hopped off to do something else. But when looking at OpenAI results, the click throughs are far far less - because "people trust the AI more, so they're not reading the original content."

If as Matthew says, "the future of the web is going to be people reading the summaries of content, not the original" then how does that change your content and digital media strategies?

Editor note: The irony of sharing about people preferring to read summaries, in a newsletter filled with news summaries, is not lost on me.