Ben Newton shares why Patch doesn't want "free revenue" (aka the gym model, where people sign up but never come in or use the space).

As an ops leader, he gives 3 fantastic points to think about, and some advice for operators on how to get members idling in the 'Red Zone' into either 'clean churn' or back into the community.

"In an automated world, being missed is a powerful emotion." Yes Ben!