Jacob Bolling from CoworkingSEO shares his findings about how one brand (Switchyards) was coming up first in organic results for the competitive search term "coworking spaces Buckhead" - without ever mentioning "coworking" once on their page.

Love this kind of rabbit-hole-diving exploration, especially if it opens up a new form of boosting local SEO results through content on publicly indexable platforms or channels like for example... * cough * a global coworking newsletter's website * cough *